Bee Cheng Hiang
Bee Cheng Hiang(Chinese:Mỹ trân hương;Pe̍h-ōe-jī:Bí-chin-hiang;pinyin:Měizhēnxiāng,in English "Beauty-Flavor-Aroma"[1]) is a Singaporean company that produces Chinese-stylefoodstuffs,especially that ofSingaporean cuisine.Starting as a market stall in 1933 inSingapore,the company has expanded its operations beyond Singapore to more than 370 retail outlets located in 72 cities, across 13 territories—mainland China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, Japan, Vietnam, and the Philippines.[2]
Its best-known product isbakkwa[3]—smoked and roasted pieces of pork with a consistency similar tojerky.Bee Cheng Hiang introduced "Gourmet Bakkwa" in 2003 (which is bacon-like slices ofbakkwa), and, in 2005, the "Chilli Gourmet Bakkwa". Over the years the company has expanded its offerings to include prawn rolls, crispypork floss,cuttlefish,andsausages,etc.[citation needed]
Overseas Expansion
[edit]- Opened first outlet In Malaysia in 1985
- Opened first outlet In Hong Kong in 1992
- Opened first outlet In Indonesia in 1996[4]
- Opened first outlet In Taiwan in 2000[5]
- Opened first outlet In China in 2002
- Opened first outlet In South Korea in 2010[6]
- Opened first outlet In Macau in 2012
- Opened first outlet In Thailand in 2015[7]
- Opened first outlet in Japan in 2016[8]
- Opened first outlet in Cambodia in 2018[9]
References
[edit]- ^Students ofHwa Chong Institution(2016)."Organizations: Bee Cheng Hiang".Singapore Infopedia.National Library Board Singapore.Retrieved2023-01-23.
- ^Chwee Huat Tan (2001).Financing for Entrepreneurs and Businesses.Singapore:NUS Press.p. 102.ISBN978-9971-69-248-3.
- ^"Going online for sweet meat".The Star.Malaysia. 11 May 2015. Archived fromthe originalon 28 June 2011.Retrieved3 March2011.
- ^"Indonesia's first outlet – Bee Cheng Hiang Bak Kwa | Bee Cheng Hiang | Asia's Famous Bakkwa".Retrieved2022-01-25.
- ^"Taiwan's first outlet – Bee Cheng Hiang Bak Kwa | Bee Cheng Hiang | Asia's Famous Bakkwa".Retrieved2022-01-25.
- ^Bee, Cheng Hiang."KOREAN'S FIRST OUTLET".Bee Cheng Hiang.Archivedfrom the original on 2022-01-25.
- ^"Thailand's first outlet – Bee Cheng Hiang Bak Kwa | Bee Cheng Hiang | Asia's Famous Bakkwa".Retrieved2022-01-25.
- ^"Bee Cheng Hiang finally in Japan".Inside Retail.2016-10-10.Retrieved2022-01-25.
- ^Bee, Cheng Hiang."CAMBODIA'S FIRST OUTLET".Bee Cheng Hiang.Archivedfrom the original on 2022-01-25.
External links
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