Beryl (company)
 Logo of Beryl | |
| Beryl | |
| Founded | 1 November 2011inBath,United Kingdom |
| Founder | Emily Brooke |
| Headquarters | The Frames, 1 Phipp Street,, United Kingdom |
| Website | beryl |
Beryl(a trading name ofSMIDSY Limited) is a British company which producesbicycle sharingsystems andbicycle lights.
Company
[edit]The company's founder,Emily Brooke,initially marketed her lights using the brand "Blaze" but changed to "Beryl", acknowledging champion cyclistBeryl Burton,after a legal challenge from an American bike light company called Blaze.[1] The company was registered in November 2011 with the name SMIDSY (an acronym for "Sorry Mate I Didn't See You", used when motorists fail to notice bicycles or motorbikes).[2]"Beryl" is the trading name of the company.[3]
Lights
[edit]Its founder Brooke developed the "Laserlight" bike lights which are now used as part ofSantander Cycles,London's public bike hire scheme. This light projects an image of a bicycle, in green, onto the road about 6 metres (20 ft) ahead of the bike, visible round corners and in blind spots.TfLhas said that the advantages of the Laserlight are it "can be seen from nearly all angles, helping make drivers and pedestrians aware of any approaching Santander Cycles", which has been shown to "help to increase confidence on the roads by making cyclists feel more visible".[4][5]The company makes several other brands of light, including the "Pixel" which can be switched between red and white for rear or front use,[6]and the "Laserlight core", a cheaper version of the Laserlight using plastic instead of aluminium for the main body.[7]
Bicycle sharing
[edit]
Beryl also runs adockless cycle sharing scheme,currently implemented inBournemouth,ChristchurchandPoole;Brighton and Hove;Cornwall;Dorset;Greater Manchester;Hereford;Hertsmere;Isle of Wight;Leeds;Norwich;Plymouth;Portsmouth;Southampton;Watford;and theWest Midlands.[8][9]
References
[edit]- ^Knowles, Kitty (22 May 2018)."Blaze Becomes Beryl: How The" Bosch of Bikes "Turned A U.S. Lawsuit Into A Positive".Forbes.Retrieved11 July2022.
- ^Ashley, Christopher (18 October 2018)."Sorry, Mate: The SMIDSY Phenomenon".We Love Cycling magazine.Retrieved11 July2022.
- ^"Terms of Service".beryl.cc.Retrieved11 July2022.
- ^"TFL – Blaze Laserlights".Retrieved5 October2017.
- ^"Designed in London since 2012".beryl.cc.Beryl.Retrieved11 July2022.
- ^Elton-Waters, Jack (11 January 2019)."Beryl Pixel front or rear bike light review".Cyclist.Retrieved11 July2022.
- ^Hill, George (4 March 2020)."Beryl Laserlight Core".road.cc.Retrieved11 July2022.
- ^"Bikeshare Locations".beryl.cc.Retrieved17 March2024.
- ^"Portsmouth set for bike rental scheme trial".BBC News.5 July 2022.Retrieved11 July2022.
External links
[edit]- Official website
- "SMIDSY LTD. overview".gov.uk.Companies House.
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