Bournvita

Bournvita^[1]is a brand ofmaltedand chocolate malt drink mixes manufactured byCadbury,a subsidiary ofMondelez International.^[2]^[3]^[4]It is sold in the United Kingdom^[5]and North America, as well as India,^[2]Nepal, Bangladesh, Nigeria,^[5]Benin, and Togo. Bournvita was developed in England in the late 1920s and was marketed as a health food.^[4]^[6]^[7]The original recipe included full-cream milk, fresh eggs, malt, ediblerennet caseinand chocolate.^[a]It was first manufactured and sold in Australia in 1933.^[9]Bournvita was discontinued in the UK market in 2008. The drink was named by Cadbury which was derived fromBournville,themodel villagewhich is the site of the Cadbury factory (Bourn + Vita). It was first sold in India in 1948, the same year Cadbury India established a year later when British left India.^[10]

Notes

^"Bournvita is a little more complicated. The cocoa is mixed with malt, glucose, sugar and egg, the resultant 'goo' being pumped into a continuous vacuum band drier. When dried the result is a 'honeycomb' sheet which when granulated can be packed as Bournvita."^[8]

References

^Woods, N. (2014).Describing Discourse bawa (swet singh): A Practical Guide to Discourse Analysis.Hodder Arnold Publication. Taylor & Fradfffncis. p. 9.ISBN 978-1-4441-1668-7.RetrievedDecember 9,2017.
^^a ^bBusiness India.A.H. Advani. 1999. p.90.RetrievedDecember 9,2017.
^Hund, W.D.; Pickering, M.; Ramamurthy, A. (2013).Colonial Advertising & Commodity Racism.Racism analysis / Series B: Yearbook. Lit Verlag. p. 191.ISBN 978-3-643-90416-4.RetrievedDecember 9,2017.
^^a ^bVerma, H.V. (2006).Brand Management: Text and Cases.Excel Books. p. 351.ISBN 978-81-7446-480-4.RetrievedDecember 9,2017.
^^a ^bHollis, N. (2008).The Global Brand: How to Create and Develop Lasting Brand Value in the World Market.St. Martin's Press. p. 25.ISBN 978-0-230-61541-0.RetrievedDecember 9,2017.
^Logistics Management.Pearson. 2012. p. 281.ISBN 978-81-317-1055-5.RetrievedDecember 9,2017.
^Manufacture of Food & Beverages (2nd Edn.).NIIR PROJECT CONSULTANCY SERVICES. 2012. p. 77.ISBN 978-93-81039-11-3.RetrievedDecember 9,2017.
^Engineering.Office for Advertisements and Publication. 1969. p. 289.RetrievedDecember 9,2017.
^"28 Apr 1933 - NEW HEALTH-FOOD - Trove".Nla.gov.au. 1933-04-28.Retrieved2017-12-09.
^"Mondelez International - Brands".Archived fromthe originalon 2015-11-19.Retrieved2015-10-30.

External links

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[9] "Bournvita is a little more complicated. The cocoa is mixed with malt, glucose, sugar and egg, the resultant 'goo' being pumped into a continuous vacuum band drier. When dried the result is a 'honeycomb' sheet which when granulated can be packed as Bournvita."^[8]

[Woods_2014_p._9-1] Woods, N. (2014).Describing Discourse bawa (swet singh): A Practical Guide to Discourse Analysis.Hodder Arnold Publication. Taylor & Fradfffncis. p. 9.ISBN 978-1-4441-1668-7.RetrievedDecember 9,2017.

[Business_India_1999-2] Business India.A.H. Advani. 1999. p.90.RetrievedDecember 9,2017.

[Hund_Pickering_Ramamurthy_2013_p._191-3] Hund, W.D.; Pickering, M.; Ramamurthy, A. (2013).Colonial Advertising & Commodity Racism.Racism analysis / Series B: Yearbook. Lit Verlag. p. 191.ISBN 978-3-643-90416-4.RetrievedDecember 9,2017.

[Verma_2006_p._351-4] Verma, H.V. (2006).Brand Management: Text and Cases.Excel Books. p. 351.ISBN 978-81-7446-480-4.RetrievedDecember 9,2017.

[Hollis_2008_p._25-5] Hollis, N. (2008).The Global Brand: How to Create and Develop Lasting Brand Value in the World Market.St. Martin's Press. p. 25.ISBN 978-0-230-61541-0.RetrievedDecember 9,2017.

[Logistics_Management_p._281-6] Logistics Management.Pearson. 2012. p. 281.ISBN 978-81-317-1055-5.RetrievedDecember 9,2017.

[board_2012_p._77-7] Manufacture of Food & Beverages (2nd Edn.).NIIR PROJECT CONSULTANCY SERVICES. 2012. p. 77.ISBN 978-93-81039-11-3.RetrievedDecember 9,2017.

[Engineering_1969-8] Engineering.Office for Advertisements and Publication. 1969. p. 289.RetrievedDecember 9,2017.

[10] "28 Apr 1933 - NEW HEALTH-FOOD - Trove".Nla.gov.au. 1933-04-28.Retrieved2017-12-09.

[11] "Mondelez International - Brands".Archived fromthe originalon 2015-11-19.Retrieved2015-10-30.

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