Bulgari
![]() | |
![]() Headquarters in Rome | |
Company type | Privatesocietà per azioni |
---|---|
Industry | Retail |
Founded | 1884 |
Founder | Sotirios Voulgaris |
Headquarters | Rome,Italy |
Key people |
|
Products | |
Revenue | €1.069 billion(2010)[1] |
€85.3 million(2010)[1] | |
€38.0 million(2010)[1] | |
Total assets | €1.490 billion(end 2010)[1] |
Total equity | €934.0 million(end 2010)[1] |
Owner | LVMH |
Number of employees | 3,815(end 2010)[1] |
Website | www.bulgari.com |
Bulgari(/ˈbʊlɡəri/,[2]Italian:[ˈbulɡari];stylizedasBVLGARI) is an Italian luxuryfashion housefounded in 1884 and known for itsjewellery,watches,fragrances,accessories,andleather goods.
While the majority of design, production and marketing is overseen and executed by Bulgari, the company does, at times, partner with other entities. For example, Bulgari eyewear is produced through alicensing agreementwithLuxottica,and Bulgari formed ajoint venturewithMarriott Internationalin 2001 to launch its hotel brand, Bulgari Hotels & Resorts, a collection of properties and resort destinations around the world.
Currently part of theLVMH Group,Bulgari was founded in the region of Epirus, Greece, in 1884 by thesilversmithSotirios Boulgaris (Greek: Σωτήριος Βούλγαρης, Italian: Sotirio Bulgari) as a single jewellery shop that has, over the years, become an international brand. The company has evolved into a player in the luxury market, with an established and growing network of stores.[3]
Etymology
[edit]![a tall blue glass building with angles](https://upload.wikimedia.org/wikipedia/commons/thumb/a/a1/1995-1999_LVMH_Tower%2C_New_York%2C.jpg/200px-1995-1999_LVMH_Tower%2C_New_York%2C.jpg)
Thetrademarkis usually written BVLGARI in the classicalLatin alphabet,and it is derived from thesurnameof the company's founder,Sotirios Voulgaris(Greek:Σωτήριος Βούλγαρης,pronounced[soˈtiri.osˈvulɣaris];1857–1932).[4]
Logo
[edit]The BVLGARI logo was used for the first time in 1934, when its gilded brass letters graced the central doorway of theVia Condottiflagship store.[5]In reference toancient Rome,the "U" was replaced with the letter "V". Since then, thetrademarkis stylized BVLGARI in the classicalLatin alphabet.[4][6]
History
[edit]From its origins through the 1940s
[edit]The Voulgaris were a silversmithing family from theEpirusregion of Greece. Whether or not theVoulgarisfamily ofCorfuand the Voulgaris family of the Italian jewelers Bulgari fromEpirusshare the same paternal line is unclear, but Count Stefanos Voulgaris denied that the Bulgari family of the Italian jewelers family is genealogically related to the Voulgaris family ofCorfu.[7]According to chronicles of theVoulgarisfamily written inVenetianCorfu, the "Voulgaris family ofSaint SpyridonofCorfu"descend from the royal figures of" barbarian "peoples, as Greeks used to call everybody who is not Christianized, from theVolgariver, who "finally settled inMoesianear the Balkan –Haemus mountains, located in Bulgaria",so the founding fathers of this family were described as descendants of PrinceStefan LazarevićandKhan Tervel,"kings of theTriballi,[8]in the 16th century testament of the family, becoming such by taking refugee in theVenetianislandCorfu.[9][10][7]
The founder of the Bulgari brand isSotirios Voulgaris(Σωτήριος Βούλγαρης), who was born inParamythia,in March 1857; he originated from the Greek village ofKalarrytes,which was the largest center forsilversmithingin theBalkans.He was one of eleven children of his father Georgios Voulgaris (1823–1889) and hisVlachophoneGreekmother Eleni Strouggari. In 1881, Sotirios Bulgari moved toRomeand, in 1884, opened his first store on via Sistina 85. In 1888, he marriedAromanianEleni Basio with whom he had six children: Constantine-Georgios (1889–1973), Leonidas-Georgios (1890–1966), Maria-Athena (1891–1976), Sofia (1893–1908), Alexandra (1895–1984) and Spyridon (1897–1932); Leonidas-Georgios is the father of the current chairman of the company,Paolo Bulgari.[11]In 1905, he unveiled theVia Condottishop that would become the company's flagship.[6]In its early years, Bulgari was known forsilverpieces that borrowed elements fromByzantineandIslamic art,combining them with floral motifs. At the time,Pariswas the apex of fashion and creativity, and its trends influenced Sotirio's designs for decades: jewels of the early 20s were characterised byplatinumArt Decosettings while those of the 30s featured geometric diamond motifs—sometimes set in combination with colouredgemstones.Convertible jewels were also popular during the time, and one of Bulgari's major pieces was theTrombino,a small trumpet-shaped ring.
In 1932 Sotirio died, leaving the business to his two sons,Giorgio(1890–1966) and Costantino (1889–1973), who each had a keen interest in precious stones and jewels. During theSecond World War,most new jewellery was crafted out of gold, as gems were scarce, and designs became more natural feeling. As the 1940s came to a close, Bulgari introducedSerpentibracelet-watches.[12]
![](https://upload.wikimedia.org/wikipedia/commons/thumb/7/72/Bvlgari2.jpg/220px-Bvlgari2.jpg)
1950s and 1960s: Colour revolution and Dolce Vita
[edit]In the 1950s, some of Bulgari best-known clients includedElizabeth Taylor,Anna Magnani,Ingrid BergmanandGina Lollobrigidaas Rome earned a reputation as "Hollywood on the Tiber"with theCinecittà studios.[13]
At the same time, Bulgari went to a new style. Thepost-war boomsaw a return to precious materials, particularly white metals covered in diamonds. In the 1950s, Bulgari launched its first floral brooches—calleden tremblantbecause of their trembling diamond corollas. At the end of the 1950s, Bulgari began to establish its motifs, introducing structured, symmetrical shapes in yellow gold set with brilliant gems—chosen for their colour rather than intrinsic value. Among these multi-hued jewels,cabochoncuts were another innovation. These new pieces were a significant departure from classical Parisian design.
![](https://upload.wikimedia.org/wikipedia/commons/thumb/0/0a/Intersection_of_Aziz_Aliyev_Street_%26_Neftchilar_Avenue%2C_Baku.jpg/220px-Intersection_of_Aziz_Aliyev_Street_%26_Neftchilar_Avenue%2C_Baku.jpg)
After Giorgio's death in 1966, his sonGianniled the company as co-chief executive with his cousin Marina.[14]Designer and heir to the jewelry legacy, Marina Bulgari, also known as Marina B, passed away on 14 February 2024 in Rome, at the age of 93.[15]
1970s: Eclectic creativity and global expansion
[edit]During the 1970s, Bulgari stores opened inNew York,Geneva,Monte CarloandParis.This era marks the beginning of the Group's international expansion, withGiannias chairman and CEO. A number of new motifs made their debut as well—jewels became recognisable for their angular forms, strong colours, oval elements withcabochons,chains and maxi sautoirs, whilst the predominant use of yellow gold made precious pieces feel all the more wearable, and became known as a Bulgari trademark.[citation needed]In 1977, Bulgari entered the world of horlogerie with the launch of theBVLGARI BVLGARIwatch.[16]At the time, Gianni led a complete overhaul of the company, focusing on product design.[17]
1980s: Prêt-à-porter jewellery
[edit]In the early 1980s, to oversee all production of Bulgari watches, Bulgari Time was founded inSwitzerland.[18]In 1984,PaoloandNicola Bulgari,Giorgio's sons, became chairman and vice-chairman, respectively,[19]while their nephew,Francesco Trapani,became chief executive officer.[6]In 1985, Gianni resigned asCEOand in 1987, he left the family business after selling his one-third stake in the company to his brothers Nicola and Paolo.
From the 1990s to the new millennium
[edit]Bulgari diversified its brand in 1993 with the launch of its firstfragrance,Eau Parfumée auThe Vertand the founding of Bulgari Parfums inSwitzerlandto oversee the creation and production of all perfumes. In 1995, Bulgari pushed ahead with an aggressive programme for growth, becoming listed on theMilan Stock Exchangefor the first time. In 1996, the brand launched its first accessories collection, beginning withsilkscarves before developing a range ofleatheraccessories andeyewear.In 1999, the brand launched the B.zero1 ring.[clarification needed][6]
The company has seen 150% revenue growth between 1997 and 2003. Bvlgari continues to build up many brands which has made them one of the most profitable luxury brands in the jewelry industry.
21st century
[edit]The year 2000 was the beginning of an increasingly aggressive period ofverticalizationfor Bulgari, with the acquisition of the luxurywatchmakingbrands Daniel Roth andGérald Genta,[20]followed by the takeover of the jewellery firm Crova and of other companies that specialised in leather goods and watchmaking.[21]The opening of the first Bulgari Hotel inMilanin 2004 further confirmed the expansion strategy of the brand, and was the result of a joint venture with Luxury Group, a division ofMarriott International.In 2009, Bulgari celebrated its 125th anniversary with a retrospective of the brand's history, held in Rome atPalazzo delle Esposizioni.[22]That same year, the snake—a motif that appeared in Bulgari collections from the 1960s—re-emerged as the emblem of theSerpenticollection.
In 2011, Bulgari signed a strategic alliance withLVMH Moet Hennessy Louis Vuitton SA,the world's leading luxury group. The agreement was based on a stock transfer of the Bulgari family's shares in Bulgari S.p.A. to LVMH, an all-share deal for €4.3 billion ($6.0 billion), higher than LVMH had offered for any other company.[23]Under the deal, the Bulgari family sold their 50.4 per cent controlling stake in exchange for 3 per cent ofLVMH,thereby becoming the second-biggest family shareholder behind theArnaults in LVMH.[24]The takeover doubled the size of LVMH's watches and jewellery unit, which at the time of the acquisition includedTag Heuertimepieces andDe Beersdiamond necklaces. The acquisition concluded on 4 October 2011 as Bulgari was delisted from theBorsa Italiana.[citation needed]
In 2014, Bulgari celebrated the 130th anniversary of the brand. To mark the occasion, the shop atVia Condotti10 was "reimagined" by the architectPeter Marino,and reopened. On the same day, the brand donated €1.5 million to the city ofRomefor the restoration of theSpanish Steps.[25]A few months after the Grand Opening, theDOMVSwas inaugurated in the redesigned Bulgari boutique, creating a gallery space to house of Bulgari's Heritage Collection.[26]
In 2017, Bulgari opened a new jewellery manufacturing headquarters inValenza.The largest in Europe, with a total area of 14,000 square metres (150,000 sq ft), the Manufacture has been given a GoldLEED(Leadership in Energy & Environmental Design) certification for sustainability in its design.[27]The facility was built over the former home of the first goldsmith in Valenza,Francesco Caramora.The buildings follow the model of a Romandomus,and are built around a central courtyard.[28]
In March 2024, the Bvlgari jewellery house officialized and announced the creation of the Fondazione Bvlgari, an institution that is an extension of the brand's founding values, particularly its commitment to safeguarding historical heritage.[29]
Products
[edit]Jewellery
[edit]Bulgari's jewellery collections includeB.zero1,Divas' Dream,Serpenti,BVLGARI BVLGARI,Parentesi,and a bridal line.[citation needed]
Watches
[edit]![](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b6/BVLGARI_watch.jpg/220px-BVLGARI_watch.jpg)
Bulgari's watches collections includeOcto,BVLGARI BVLGARI,DiagonoandHaute Horlogeriecreations for men, andLVCEA,Serpenti,Divas' Dream,BVLGARI BVLGARI,B.zero1and High Jewellery timepieces for women. It mixes Italian design and Swiss watchmaking. The company's Swiss subsidiary, Bulgari Haute Horlogerie SA, is responsible for Bulgari's watch production. It was founded in 1980 and is headquartered inNeuchâtel.Bulgari Haute Horlogerie SA employs about 500 people.[citation needed]
Fragrances
[edit]![](https://upload.wikimedia.org/wikipedia/commons/thumb/a/aa/BVLGARI_LE_GEMME_REALI_RUBINIA.tif/lossy-page1-220px-BVLGARI_LE_GEMME_REALI_RUBINIA.tif.jpg)
Fragrances includeGoldea,SplendidaandOmniafor women,BVLGARI Man,Aqua,the Classics,andBlv Pour Hommefor men, whilstBVLGARI Le GemmeandEau Parfumée.[citation needed]
Accessories and leather goods
[edit]The creation of Bulgari accessories and leather goods is handled in the Bulgari atelier inFlorence,and twice a year presents its collections atMilan Fashion Week.[citation needed]
Bulgari hotels and resorts
[edit]![](https://upload.wikimedia.org/wikipedia/commons/thumb/8/85/Bulgari_NYC_Flagship_%2848064048433%29.jpg/220px-Bulgari_NYC_Flagship_%2848064048433%29.jpg)
In 2001, Bulgari formed a joint venture withThe Ritz-Carlton Hotel Company,a hotel brand owned byMarriott International,to launch Bulgari Hotels & Resorts, a collection of hotels and resort destinations around the world.[30]Their distinctive settings and Italian design by the architectural firmAntonio Citterio-Patricia Viel characterise the properties of Bulgari Hotel Group.
Although operated by The Ritz-Carlton Company, Bulgari hotels and resorts do not participate in the Marriott Bonvoyloyalty program,meaning guests can neither earn nor redeem points for free bookings. It is currently the only Marriott brand to practice this policy, following the inclusion of The Ritz-Carlton Reserve properties to the program in April 2022.[31]
Accommodations
[edit]Historical
[edit]North America |
Europe | Middle E. & Africa |
Pacific |
Asia &Caribbean Latin Am. |
Total | |||
---|---|---|---|---|---|---|---|---|
2004 | Properties | 1 | 1 | |||||
Rooms | 58 | 58 | ||||||
2005 | Properties | 1 | 1 | |||||
Rooms | 58 | 58 | ||||||
2006[32] | Properties | 1 | 1 | 2 | ||||
Rooms | 58 | 59 | 117 | |||||
2007[33] | Properties | 1 | 1 | 2 | ||||
Rooms | 58 | 59 | 117 | |||||
2008[34] | Properties | 1 | 1 | 2 | ||||
Rooms | 58 | 59 | 117 | |||||
2009[35] | Properties | 1 | 1 | 2 | ||||
Rooms | 58 | 59 | 117 | |||||
2010[36] | Properties | 1 | 1 | 2 | ||||
Rooms | 58 | 59 | 117 | |||||
2011[37] | Properties | 1 | 1 | 2 | ||||
Rooms | 58 | 59 | 117 | |||||
2012[38] | Properties | 2 | 1 | 3 | ||||
Rooms | 143 | 59 | 202 | |||||
2013[39] | Properties | 2 | 1 | 3 | ||||
Rooms | 143 | 59 | 202 | |||||
2014[40] | Properties | 2 | 1 | 3 | ||||
Rooms | 143 | 59 | 202 |
From 2015
[edit]North America |
Europe | Middle E. & Africa |
Pacific |
Asia &Caribbean Latin Am. |
Total | |||
---|---|---|---|---|---|---|---|---|
2015[41] | Properties | 2 | 1 | 3 | ||||
Rooms | 143 | 59 | 202 | |||||
2016[42] | Properties | 2 | 1 | 3 | ||||
Rooms | 143 | 59 | 202 | |||||
2017[43] | Properties | 2 | 1 | 2 | 5 | |||
Rooms | 143 | 120 | 179 | 442 | ||||
2018[44] | Properties | 2 | 1 | 3 | 6 | |||
Rooms | 143 | 120 | 260 | 523 | ||||
2019[45] | Properties | 2 | 1 | 3 | 6 | |||
Rooms | 143 | 120 | 260 | 523 | ||||
2020[46] | Properties | 2 | 1 | 3 | 6 | |||
Rooms | 143 | 120 | 260 | 523 | ||||
2021[47] | Properties | 3 | 1 | 3 | 7 | |||
Rooms | 222 | 121 | 260 | 603 | ||||
2022[48] | Properties | 3 | 1 | 3 | 7 | |||
Rooms | 222 | 121 | 260 | 603 | ||||
2023[49] | Properties | 4 | 1 | 4 | 9 | |||
Rooms | 332 | 121 | 358 | 811 |
Properties
[edit]# | Hotel Name | Hotel Location | Country | Opening Year |
---|---|---|---|---|
1 | Bulgari Hotel Beijing | Beijing | China | 2017[50] |
2 | Bulgari Hotel London | London | United Kingdom | 2012[51] |
3 | Bulgari Hotel Milano | Milan | Italy | 2004[52] |
4 | Bulgari Hotel Paris | Paris | France | 2021[53] |
5 | Bulgari Hotel Roma | Rome | Italy | 2023[54] |
6 | Bulgari Hotel Shanghai | Shanghai | China | 2018[55] |
7 | Bulgari Hotel Tokyo | Tokyo | Japan | 2023[56] |
8 | Bulgari Resort Bali | Bali | Indonesia | 2006[57] |
9 | Bulgari Resort Dubai | Dubai | United Arab Emirates | 2017[58] |
Shops
[edit]![](https://upload.wikimedia.org/wikipedia/commons/thumb/6/63/Bvlgari4.jpg/220px-Bvlgari4.jpg)
Bulgari has about 300 stores. The largest is the 10-storey Bulgari Ginza Tower inTokyo,940 square metres (10,100 sq ft) of retail floor space, including a restaurant and lounge bar.[citation needed]
North American Bulgari boutiques (41 in the US) and distributors are found inBal Harbour,Beverly Hills,Cabo San Lucas,Chicago,Costa Mesa,Honolulu,Houston,King of Prussia,Las Vegas(4 stores),Los Angeles,New York,Mexico City,Montreal,Orlando,Palm Beach,San Antonio,San Francisco,San Jose,San Juan,The Mall at Short Hills,Scottsdale,Toronto,VailandWashington D.C.[59]
South American Bulgari distributors are found in Bogotá, Lima, Margarita Island, Quito and São Paulo.[citation needed]
Partnership with Save the Children
[edit]In 2009, Bulgari began a partnership withSave the Children,including a co-branded jewellery collection, of which a portion of the proceeds goes to the charity.[60]As of 2018, Bulgari's contribution has totalled $80 million.[citation needed]
Bulgari Art Award
[edit]The Bulgari Art Award is an annual art award in partnership with theArt Gallery of New South Wales,Sydney,Australia. Sponsored by Bulgari, the $50,000 acquisitive cash award plus $30,000 residency in Italy is presented to mid-career Australian artists.[61]
The winners include:
- 2012 –Michael Zavros
- 2013 –Jon Cattapan[62]
- 2014 –Daniel Boyd
- 2015 –Ildiko Kovacs
- 2016 –Jude Rae
- 2017 – Tomislav Nikolic[63]
- 2019 –Nusra Latif Qureshi[61]
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- 1884 establishments in Italy
- Manufacturing companies of Italy
- Companies based in Rome
- Manufacturing companies established in 1884
- Retail companies established in 1984
- Fashion accessory brands
- High fashion brands
- Hospitality companies of Italy
- Italian jewellers
- Jewellery companies of Italy
- Jewellery retailers of Italy
- Luxury brands
- Perfume houses
- Watch brands
- Watch manufacturing companies of Italy
- Eyewear brands of Italy
- LVMH brands