C.W. Post (cereal)

C.W. Postwas agranola-typebreakfast cerealintroduced in theUnited StatesbyGeneral Foodsin July 1975(49 years ago)(1975-07).^[1]It was named afterC. W. Post,the founder of thePostum Cereal Companythat later became General Foods. The cereal company unit was later sold off and is nowPost Foods.

It followed the debuts of other granola cereals by major U.S. cereal manufacturers in the early 1970s: Heartland Natural Cereal,Quaker 100% Natural Granola,Country Morning, andNature Valley.

The cereal was available with or withoutraisins,and itssugarcontent by weight was 27.8% and 24.8%, respectively,^[2]in the middle range of popular cereal brands at the time.^[3]It was discontinued in 1994(30 years ago)(1994).

References

^Registration of "C.W. Post" trademark, U.S. Patent and Trademark Office.
^Jane Brody,Jane Brody's Nutrition Book,W. W. Norton & Company, 1981, p. 134.ISBN 978-0-393-01429-7.Ananalysis published in 1979put the sugar content at 29.0% and 28.7%, respectively.
^Brody, p. 132–133.

[1] Registration of "C.W. Post" trademark, U.S. Patent and Trademark Office.

[2] Jane Brody,Jane Brody's Nutrition Book,W. W. Norton & Company, 1981, p. 134.ISBN 978-0-393-01429-7.Ananalysis published in 1979put the sugar content at 29.0% and 28.7%, respectively.

[3] Brody, p. 132–133.

[1]

[2]

[3]