CFMG-FM
 | |
| Broadcast area | Edmonton Metropolitan Region |
|---|---|
| Frequency | 104.9MHz(FM) |
| Branding | 104.9Virgin Radio |
| Programming | |
| Format | Top 40/CHR |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | |
| CFBR-FM,CFRN-DT | |
| History | |
First air date | 1978(AM) 1994(FM) |
Former frequencies | 1070kHz(AM) (1978–1988) 1200 kHz (1988–1994) |
| Technical information | |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 200.5 meters (658 ft) |
Transmitter coordinates | 53°27′47″N113°20′6.5″W/ 53.46306°N 113.335139°W |
| Links | |
| Webcast | Listen Live |
| Website | iheartradio.ca/virginradio/edmonton |
CFMG-FM(104.9MHz) is a Canadianradio station,broadcasting fromEdmonton,Alberta.Branded as104.9Virgin Radio,the station airs aTop 40/CHRformat.
History[edit]
Early years and EZ Rock[edit]
St. Albert Broadcasting Ltd. launched the station in1978playing "oldies"from offices and studios just north of Edmonton inSt. Albert.The original frequency was 1070kHzwith the callsignCKST.
Undated, Balsa Broadcasting Corporation acquired St. Albert Broadcasting Ltd.
In1988,Balsa Broadcasting Corporation received approval to change CKST's AM frequency from 1070 kHz to 1200 kHz[1]and changed callsigns toCHMGthe same year. Balsa Broadcasting Corporation received approval move CHMG from AM 1200 kHz to its current FM frequency at 104.9 MHz in1994.[2]
In1995,CHMG changed to its current callsign,CFMG-FM.At the same time, the station shifted to anadult contemporaryformat, branded as104.9EZ Rock.Programmed by longtime broadcaster Tammy Cole, "EZ Rock" was a station designed to appeal to office work environments. Music was slanted towards female listeners 25–54 years old.
On August 2, 1996, the CRTC approved the application for authority to acquire the assets of the radio programming undertaking CFMG-FM St. Albert from Balsa Broadcasting Corp to Telemedia Communications Inc.[3]
On April 19, 2002, the CRTC approved the applications by Standard Radio Inc. (Standard) to acquire from Telemedia Radio Inc.[4]
On September 28,2007,theCRTCapproved the sale of CFMG and all Standard Radio assets toAstral Media.[5]
Astral changed the logo of the station in September2010;however, theadult contemporaryformat is unchanged while continuing to say the decimal point on the station ID. In addition, most of theclassic hitswere dropped.
On June 27, 2013, the CRTC approved an application by Astral Media inc. (Astral) and its licensed broadcasting subsidiaries for authority to change the effective control of Astral’s broadcasting undertakings to BCE Inc. (Bell Media).[6]
Virgin Radio (2011–present)[edit]
On February 4,2011,CFMG flipped toTop 40/CHRas104.9Virgin Radio.The last song on "EZ Rock" was "The Boys Of Summer' byDon Henley,while the first song on "Virgin" was "Firework"byKaty Perry.This left Edmonton with noadult contemporarystation for 51 days untilCKEA-FMdroppedadult album alternativeforAC(which has since shifted toadult hits).
CFMG, during its finaladult contemporaryweek, did list itsCHRadds onMediabase's Canadian adult contemporary panel. A week after the station flipped formats, the station was delisted from Mediabase's station adds. As of March 2011, CFMG joinedCHBN-FMon theMediabaseCHRpanel.
CFMG is the third "Virgin" station in Canada to have a mainstreamTop 40format, the first being atCalgary'sCIBK-FMthe year before,and inTorontoatCKFM-FMin2009.
Every year for one week, along with sister stationsCFBR-FMandCFRN,CFMG presents, Stollery Week, a week long fundraiser for theStollery Children's Hospital.In past years all three stations had broadcast live for 2 days from the Stollery Children's Hospital. In year one, $300,000 was raised for the Pediatric Oncology Unit; in year two, EZ Rock and her sister stations raised $500,000 for Research.[citation needed]
Ratings[edit]
The last ratings period when CFMG was anadult contemporarystation (October/10 - January/11) placed the station at #4 with a 7.4 share. In the first ratings period as "Virgin" (February - May/11), the station plummeted to #14 and with a 2.6 share. The Fall 2011 BBM Canada ratings book has the station up to #11 with a 4.9 share.[7]
As of February 28, 2021, CFMG is the 15th-most-listened-to radio station in the Edmonton market according to a PPM data report released byNumeris.[8]
References[edit]
- ^Decision CRTC 88-497
- ^Decision CRTC 94-436
- ^Decision CRTC 96-304
- ^Broadcasting Decision CRTC 2002-91
- ^"CRTC approves Astral/Standard transaction".Archived fromthe originalon 2007-12-24.Retrieved2007-10-01.
- ^Broadcasting Decision CRTC 2013-310
- ^"Fall 2011 Edmonton PPM Ratings".Archived fromthe originalon 2012-05-06.Retrieved2011-12-12.
- ^"Winter 2021 PPM Data".Retrieved2021-04-17.
External links[edit]
- 104.9 Virgin Radio
- CFMG-FMat The History of Canadian Broadcasting by theCanadian Communications Foundation
- CFMG-FMin the REC Canadian station database
