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CNET

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CNET
Screenshot
Type of businessSubsidiary
Type of site
Technology, news
Available inEnglish, French, Japanese
Created by
Editor
  • Lindsey Turrentine
  • Connie Guglielmo
IndustryJournalism
Parent
URLcnet.com
CommercialYes
RegistrationOptional
Launched
  • 1992;32 years ago(1992)(CNET, Inc.)
  • June 1995;29 years ago(1995-06)(website)
Current statusOnline

CNET(short for "Computer Network" )[1]is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology andconsumer electronicsglobally. CNET originally produced content for radio and television in addition to its website before applyingnew mediadistribution methods through itsinternet televisionnetwork,CNET Video,and its podcast and blog networks.

Founded in 1992 byHalsey Minorand Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand ofCBS Interactivethrough that unit's acquisition of CNET Networks in 2008.[2][3][4][5]It has been owned byRed Venturessince October 30, 2020.[6]Following the acquisition, the website has been facing criticism for the decline in quality of its editorial content and its factual unreliability due to the use ofgenerative AIin the creation of its articles,[7][8]as well as concerns over its journalistic integrity after it began increased publication of biased reviews andsponsored contentto benefit itsadvertisingpartners.[9]

History[edit]

Origins[edit]

Logo of CNET Networks prior to acquisition by CBS Interactive
Former CNET logo from 1994 to 2008 and 2011 to 2022

After leavingPepsiCo,Halsey Minor and Shelby Bonnie launched c/net, a 24-hour cable network about computers and technology in 1992.[1]With help fromFox Networkco-founder Kevin Wendle[10]and former Disney creative associate Dan Baker,[11]CNET produced four pilot television programs about computers, technology, and the Internet.CNET TVwas composed ofCNET Central,The Web,andThe New Edge.[12][13]CNET Centralwas created first and aired insyndicationin theUnited Stateson theUSA Network.Later, it began airing on USA's sister networkSci-Fi Channelalong withThe WebandThe New Edge.[12]These were later followed byTV.comin 1996. Media personalityRyan Seacrestfirst came to national prominence at CNET, as the host ofThe New Edge[14]and doing various voice-over work for CNET.

CNET online launched in June 1995.[1]CNET, Inc., the site's owner, had itsinitial public offering(IPO) in July 1996.[15]In 1998, CNET, Inc. was sued by Snap Technologies, operators of the education service CollegeEdge, fortrademark infringementrelating to CNET, Inc.'s ownership of the domain name Snap.com, due to Snap Technologiesalready owning a trademark on its name.[16]

CNET produced another television technology news program calledNews.comthat aired onCNBCbeginning in 1999.[11]From 2001 to 2003, it operated CNET Radio on theClear Channel-ownedKNEW(910) in theSan Francisco Bay Area,WBPS(890) inBoston,andXM Satellite Radio.CNET Radio offered technology-themed programming. After failing to attract a sufficient audience, CNET Radio ceased operating in January 2003 due to financial losses.[17]

Acquisitions and expansions[edit]

In July 1999, CNET, Inc. acquired theSwiss-based company GDT, later renamed to CNET Channel.[18][19]In 1998, CNET, Inc. granted the right to Asiacontent.com to set up CNET Asia and the operation was brought back in December 2000.[20]In January 2000, the same time CNET, Inc. became CNET Networks,[21]it acquired comparison shopping site mySimon for $736 million.[22][23]In October 2000, CNET Networks acquiredZDNETfor approximately $1.6 billion.[24][25][26]In January 2001,Ziff Davisreached an agreement with CNET Networks to regain the URLs lost in the 2000 sale of Ziff Davis toSoftBank,a publicly traded Japanese media and technology company. In April 2001, CNET acquiredTechRepublic,which provides content for IT professionals fromGartner,for $23 million in cash and stock.[27][28]In May 2002, CNET Networks acquired Smartshop, an automated product catalog and feature comparison technology company, for an undisclosed amount.[29]

On July 14, 2004, CNET Networks announced that it would acquire photography websiteWebshotsfor $70 million ($60 million in cash, $10 million in deferred consideration),[30]completing the acquisition that same month.[31][32]In October 2007, it sold Webshots toAmerican Greetingsfor $45 million.[33][34]In August 2005, CNET Networks acquiredMetacritic,areview aggregation website,for an undisclosed amount.[35]

In 2005, Google representatives refused to be interviewed by all CNET reporters for a year after CNET published Google's CEOEric Schmidt's salary and named the neighborhood where he lives, as well as some of his hobbies and political donations.[36]All the information had been gleaned from Google searches.[37][38]

In September 2006, CNET acquiredChowhound,an online food community.[39]

On October 10, 2006, Shelby Bonnie resigned as chairman andCEO,in addition to two other executives, as a result of astock options backdatingscandal that occurred between 1996 and 2003.[40]This would also cause the firm to restate its financial earnings over 1996 to 2003 for over $105 million in resulting expenses.[41]TheSecurities and Exchange Commissionlater dropped an investigation into the practice. Neil Ashe was named as the new CEO.[42][43][44]

In December 2006,James Kim,an editor at CNET, died in the Oregon wilderness. CNET hosted a memorial show and podcasts dedicated to him.[45]

On March 1, 2007, CNET announced the public launch of BNET, a website targeted towards business managers. BNET had been running under beta status since 2005.[46]In 2008 programmerChris Wanstrath,who worked on GameSpot and Chowhound, left CNET to startGitHub.[47]

CBS Corporation ownership[edit]

On May 15, 2008, it was announced thatCBS Corporationwould buy CNET Networks forUS$1.8 billion.[3][4][48][49]On June 30, 2008, the acquisition was completed.[50]Former CNET Networks properties were managed underCBS Interactiveat the time. CBS Interactive acquired manydomainnames originally created by CNET Networks, includingdownload.com,downloads.com, upload.com, news.com, search.com,TV.com,mp3.com,chat.com, computers.com, shopper.com, com.com, and cnet.com. It also heldradio.comuntilCBS Radiowas sold toEntercomin 2017.[51]

In 2011, CNET and CBS Interactive were sued by a coalition of artists (led by FilmOn founder Alki David) forcopyright infringementby promoting the download ofLimeWire,a popularpeer to peerdownloading software.[52][53]Although the original suit was voluntarily dropped by Alki David, he vowed to sue at a later date to bring "expanded"[54]action against CBS Interactive. In November 2011, another lawsuit against CBS Interactive was introduced, claiming that CNET and CBS Interactive knowingly distributed LimeWire, the file sharing software.[55]

On September 19, 2013, CBS Interactive launched aSpanish languagesister site under the name CNET en Español.[56]It focuses on topics of relevance primarily to Spanish-speaking technology enthusiasts. The site offered a "new perspective" on technology and is under the leadership of managing editor Gabriel Sama.[57]The site not only offered news and tutorials, but also had a robust reviews section that it was led by Juan Garzon. After Red Ventures' acquisition, the company announced the closing of CNET en Español on November 11, 2020, leaving the largest tech site in Spanish in the US out of the market.

In March 2014, CNET refreshed its site by merging with CNET UK and vowing to merge all editions of the agency into a unified agency. This merge brought many changes, foremost of which would be a new user interface and the renaming of CNET TV as CNET Video.

Red Ventures ownership[edit]

Red Venturesannounced in September 2020 that it would acquire CNET fromViacomCBSfor $500 million.[58][59]The transaction was completed on October 30, 2020.[6]

In November 2022, CNET began publishing articles written withartificial intelligenceand edited by humans.[60]CNET was criticized for failing to disclose that it was using a machine to write articles,[61]and for using human bylines on some AI-generated content until caught by independent investigators.[62]CNET reviewed those articles in January 2023 after many were found to contain serious errors and plagiarized material.[63][8]CNET reporters said Red Ventures pushed them to give more favourable coverage to advertisers and work on sponsored content.[9]Subsequently, 10% of CNET staff were laid off.[64]Employees unionized in response to the scandal and layoffs, saying AI-generated content posed a danger to their professional reputations.[64][65][66]A former staffer demanded that her byline be removed from the site, in order to protect her reputation if her articles were revised by AI.[67]

In August 2023, CNET had deleted thousands of old articles from their website in an effort to raise thesearch engine optimizationrankings onGoogle Search.[68][69]Before an article is deleted on its website, CNET creates an internal copy and another toWayback Machine.The writer, if still employed by CNET, is also alerted 10 days in advance.[68][70]Googlesaid deleting articles to optimize for search engine rankings is not a good practice.[70]

In January 2024,Axiosreported that Red Ventures was exploring a sale of the website, with a goal of attaining at least $250 million for it. The site was profitable at the time.[64]The approximate halving of CNET's value under Red Ventures' ownership is attributed to interest rates, a slower ad market, and the reputational damage to CNET caused by the AI scandals.[71]

Websites[edit]

CNET Networks[edit]

Former websites:[72][73]

  • CNET.com, CNET Taiwan, CNET.co.uk, CNET Channel, CNET.de, CNET AU, CNET Asia, CNET Japan, CNET Gadget
  • ZDNet.com, ZDNet UK, ZDNet AU, ZDNet.fr, ZDNet DE, ZDNet China, ZDNet Korea
  • TechRepublic(2001–2021)[74]
    • Silicon.com (2002–2012)[75]
  • atlarge.com (2006–2012)[76]
  • mySimon.com (2008–2020)
  • GameSpot(2000–2022)
  • Webshots(2004–2007)[34]
  • Chowhound(2006–2022)
  • MP3.com(2003–2020)

Networks websites:

CNET Networks France websites:

  • businessMOBILE.fr
  • News.fr
  • Gamekult(2007–2014)
  • Arts-Culinaires.com
  • Recettes-de-Cuisine.com
  • Cuisine-Noel.com
  • MusicSPOT.fr

CNET Networks Japan websites:

  • GameSpot Japan
  • Tetsudo.com

Gamecenter[edit]

CNET launched a website to covervideo games,CNET Gamecenter,in the middle of 1996.[77]According to theSan Francisco Chronicle,it was "one of the first Web sites devoted to computer gaming news".[78]It became a leading game-focused website;[79][80]in 1999,PC Magazinenamed it one of the hundred-best websites in any field, alongside competitorsIGNandGameSpot.[81]According toGamecenterhead Michael Brown, the site received between 50,000 and 75,000 daily visitors by late 2000.[77]In May 2000, CNET founded the Gamecenter Alliance network to bringGamecenterand four partner websites, includingInside Mac Games,under one banner.[82]Nielsen//NetRatings ranked Gamecenter the sixth-most-popular gaming website in the United States by mid-2000.[83]

On July 19, 2000, CNET, Inc. made public its plan to buyZiff-Davisand itsZDNetInternet business for $1.6 billion.[84]Because ZDNet had partnered with SpotMedia—parent company ofGameSpot—in late 1996,[85]the acquisition brought bothGameSpotandGamecenterunder CNET, Inc.'s ownership.[79][86]Later that year,The New York Timesdescribed the two publications as the "TimeandNewsweekof gaming sites ". The paper reported thatGamecenter"seem[ed] to be thriving" amid thedot-com crash,with its revenue distributed acrossonline advertisingand anaffiliate sales programwith CNET'sGame Shopperwebsite,[77]launched in late 1999.[87]

Following an almost $400 million loss at CNET as a result of the dot-com crash, the company ended the Gamecenter Alliance network in January 2001.[86][88]On February 7,Gamecenteritself was closed in a redundancy reduction effort, asGameSpotwas the more successful of the two sites.[78][86]Around 190 jobs were cut from CNET during this period,[88]including "at least 20" atGamecenter,according to theSan Francisco Chronicle.[78]Discussing the situation, Tom Bramwell ofEurogamerreported, "It is thought [...] that very few if any of the website's staff will move sideways into jobs atGameSpot,now the company's other gaming asset. "[88]The Washington Postlater noted thatGamecenterwas among the "popular video-game news sites" to close in 2001, alongsideDaily Radar.[89]

Criticism[edit]

Hopper controversy[edit]

In January 2013, CNET namedDish Network's "Hopper withSling"digital video recorderas a nominee for theCES"Best in Show" award (which is decided by CNET on behalf of its organizers), and named it the winner in a vote by the site's staff. However, CBS abruptly disqualified the Hopper, and vetoed the results because the company was inactive litigationwith Dish Network. CNET also announced that it could no longer review any product or service provided by companies that CBS are in litigation with (which also includesAereo). The new vote subsequently gave the Best in Show award to theRazer Edgetablet instead.[90][91][92]

Dish Network's CEO Joe Clayton said that the company was "saddened that CNET's staff is being denied its editorial independence because of CBS' heavy-handed tactics."[90]On January 14, 2013, editor-in-chief Lindsey Turrentine addressed the situation, stating that CNET's staff were in an "impossible" situation due to theconflict of interestposed by the situation, and promised that she would do everything within her power to prevent a similar incident from occurring again. The conflict also prompted one CNET senior writer, Greg Sandoval, to resign.[91]

The decision also drew the ire of staff from theConsumer Electronics Association,the organizers of CES; CEOGary J. Shapirocriticized the decision in aUSA Todayop-edcolumn and a statement by the CEA, stating that "making television easier to watch is not against the law. It is simply pro-innovation and pro-consumer." Shapiro felt that the decision also hurt the confidence of CNET's readers and staff, "destroying its reputation for editorial integrity in an attempt to eliminate a new market competitor." As a result of the controversy and fearing damage to the show's brand, the CEA announced on January 31, 2013, that CNET will no longer decide the CES Best in Show award winner due to the interference of CBS (the position has been offered to other technology publications), and the "Best in Show" award was jointly awarded to both the Hopper with Sling and Razer Edge.[92]

Malware in downloads[edit]

With a catalog of more than 400,000 titles, the Downloads section of the website allows users to download popular software. CNET's download.com providesWindows,Macintosh,and mobile software for download. CNET claims that this software is free ofspyware,but independent sources have confirmed that this is not the case. WhileDownload.comis overall a safe place to download programs, precautions should be taken before downloading from the site, as some downloads do contain malware.[93][94][95][96]

AI-generated content (2023)[edit]

In January 2023,Wikipedia editorsbegan the process of downgrading CNET's reliability rating as a source following the revelation that CNET was publishing content generated byartificial intelligence.In response to the decision, CNET claimed it maintained high editorial standards, stating, "It is important to clarify that CNET is not actively using AI to create new content. While we have no specific plans to restart, any future initiatives would follow our public AI policy."[65][7]

See also[edit]

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External links[edit]

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