Calbee
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Native name | カルビー chu thức hội xã |
|---|---|
Romanizedname | Karubī Kabushiki-gaisha |
| Company type | Public(KK) |
| TYO:2229 | |
| Industry | Food |
| Founded | 30 April 1949 |
| Headquarters | , |
Key people | Makoto Ehara, Chairman and CEO[1] |
| Products | Snacks and other foods |
| Revenue | ¥248,665 million(March 2019)[2] |
Number of employees | 3,860 |
| Website | www.calbee.co.jp |
Calbee, Inc.(カルビー chu thức hội xã,Karubī Kabushiki-gaisha)is a Japanese snack food maker. It was founded on 30 April 1949, and its headquarters are located in the Marunouchi Trust Tower Main inMarunouchi,Chiyoda,Tokyo.It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen"shrimp chips and" Saya-endo "snow peacrisps on 18 September 2007.[3]Another popular snack they sell are potato fries, called "Jagabee".[4]Its snacks are hugely popular in Asia and are well known in the United States.[5][6]
History[edit]
The company was founded in devastated post-warHiroshimaby Takashi Matsuo in 1949. His first product was the Calbee Caramel, named after the word "calcium" and vitamin B1. Due to the product's popularity, the company name was changed to Calbee in 1955.[7]
In 1973, Calbee Moh Seng (previously the Moh Seng Importer & Exporter Private Limited) was integrated into Calbee. It started off as the sole distributor of Calbee goods in Singapore.[8]
In the 1970s, Calbee partnered withFour Seas Groupto introduce the company's products in Hong Kong. In 1994, the two companies formed the Calbee Four Seas joint venture company, and opened a new production plant inTseung Kwan O Industrial Estatein 2000.[9]
In 1980, Calbee established Calbee Tanawat in Thailand.[7]
Calbee International launched inHong Kongin 1992.[7]
In 2018, Calbee acquired UK company Seabrook Crisps.In 2019, Calbee acquired Warnock Food Products.[10]
Sponsorship[edit]
Calbee sponsored theTyrrell RacingF1 team from 1990 to 1994 when Japanese driversSatoru NakajimaandUkyo Katayamadrove for the team.
The company was also one of the sponsors for the animeTiger and Bunny.Alongside dmm.com, they sponsored the character of Dragon Kid.
References[edit]
- ^"Corporate Data".Calbee, Inc.Retrieved16 February2024.
- ^"Potato Chips - Calbee"(PDF).Archived fromthe original(PDF)on 28 July 2019.Retrieved28 July2019.
- ^"Calbee Launches New U.S. Plant".Archived fromthe originalon 7 October 2007.Retrieved14 October2007.
- ^"Jagabee｜Calbee".www.calbee.co.jp.Retrieved2 October2022.
- ^""Healthy" Foods That Aren't - Consumer News Story - WJAC Johnstown ".Archived fromthe originalon 13 September 2008.Retrieved14 October2007.
- ^"Don't assume your snacks are healthy".KOMO-TV - Seattle, Washington - Consumer News.Archived fromthe originalon 18 October 2007.Retrieved14 October2007.
- ^abcRyall, Julian (1 June 2019)."Calbee: how snack foods company in post-nuclear Hiroshima became a global giant".South China Morning Post.
- ^"Calbee Moh Seng | Home".calbeemohseng.com.sg.Retrieved2 October2022.
- ^"Our History and Milestone".Four Seas Group.Retrieved31 July2020.
- ^"BGL Announces the Sale of Warnock Food Products to Calbee".Bloomberg.com.7 November 2019.Retrieved24 December2020.
Media related toCalbeeat Wikimedia Commons
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