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Captain Morgan

From Wikipedia, the free encyclopedia
This article is about a brand of rum. For the Welsh privateer, seeHenry Morgan.For other uses, seeCaptain Morgan (disambiguation).

Captain Morgan
ManufacturerDiageo
Country of originUnited States Virgin Islands
Introduced1944
Alcohol by volume35%
Proof (US)70 (Original)
ColourGolden
Variants
  • Private Stock
  • Silver Spiced
  • Tattoo
  • 100 Proof
  • Long Island Iced Tea
  • Lime Bite
  • Black
  • 1671
  • Gingerbread (Christmas 2020)
  • Tiki
Related productsList of rum producers
Websitecaptainmorgan.com

Captain Morganis a brand of flavoredrums(including, in Europe, some rum-flavored "premium spirit drinks" ) produced by British alcohol conglomerateDiageo.It is named after the 17th-centuryWelshprivateerof theCaribbean,Sir Henry Morgan.[1]

History

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In 1944 theSeagram Companystarted manufacturing the Captain Morgan brand ofrum.[2]In 1984, Captain Morgan Original Spiced Rum was introduced to the United States.[3]In 2001 the Captain Morgan brand was sold toDiageo,a multinational drinks company based in London.[4]On 15 April 2005, Captain Morgan Tattoo Black Spiced rum and its claimed 'sweet-to-heat'finishbecame another addition to the Captain Morgan line. Captain Morgan was, by volume, the second largest brand of spirits in the United States, and the seventh largest worldwide in 2007. In 2007,7.6 million 9-litre cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.[5]

In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donateUS$10,000(equivalent to $14,202 in 2023) to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration byBrent Celekof thePhiladelphia Eagles.[6]

In 2010, two US territories, Puerto Rico and theUnited States Virgin Islandsargued over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons.[7]The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.[8]

In 2014, Diageo Canada filed atrade dressinfringement lawsuit againstHeaven Hill Distilleries Inc,claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark.[9]Diageo Canada won the lawsuit in 2017.[10]

In 2020, the brand launched a new product called Captain Morgan Tiki. This new pineapple mango flavor rum is available in the United Kingdom, Australia, the Czech Republic and Germany.[11]

Varieties

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  • Original Spiced Rum– The flagship Captain Morgan rum, flavored with spices. Reformulated in 2023 to include Madagascar vanilla. Bottled at 35% alcohol by volume (70 proof).
  • 100 Proof Spiced Rum– Original Captain Morgan, bottled at 50% alcohol by volume (100 proof).
  • White Rum– A five-times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the colour, except for the Atlantic Canadian market, where it retains a greenish tinge.[12][13]Bottled at 40% alcohol by volume (80 proof).
  • Black Spiced Rum– A dark spiced rum. Bottled at 50% alcohol by volume (100 proof).
  • Spiced Gold- A spiced rum with a taste of vanilla and brown sugar.[14]
  • Tiki– A limited edition rum with pineapple and mango flavors to pair with lemonade.[11]
  • Spiced Gold 0.0% Alcohol Free Spirit-Non-alcoholicalternative to Spiced Gold variety.[15]
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Before and after the2015 SummerSlam event,John Cenaused the brand as a nickname forSeth RollinsduringWWE'sMonday Night Raw.[16][17]

In 2016, Diageo created special limited edition bottles to commemorateWes MorgancaptainingLeicester City F.C.to the2015–16 Premier Leaguetitle.[18]

See also

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References

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  1. ^"Captain Morgan Was Actually a Real Person—and He Didn't Make Rum".Reader's Digest.4 December 2017. Archived fromthe originalon 30 May 2019.Retrieved9 April2019.
  2. ^Curtis, Wayne (2007).And a Bottle of Rum: A History of the New World in Ten Cocktails.New York: Three Rivers Press.ISBN978-0-307-51285-7.
  3. ^"Diageo Company History".Archived fromthe originalon 4 April 2007.Retrieved13 April2007.
  4. ^"Diageo Company History".Archived fromthe originalon 4 April 2007.Retrieved13 April2007.
  5. ^"Captain Morgan"Archived26 November 2007 at theWayback MachineDiageo. 9 August 2008
  6. ^"NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated".USA Today.12 November 2009.Retrieved29 April2010.
  7. ^Lever, Rob (29 March 2010)."Daggers in Washington in Captain Morgan rum battle".Caribbean Net News.Retrieved30 August2010.[permanent dead link]
  8. ^"USVI governor asks US senator to reconsider legislation harming territory's economic future".Caribbean Net News.13 April 2010.Retrieved30 August2010.[permanent dead link]
  9. ^Eads, Lauren (April 2014)."Diageo sues 'copycat' Admiral Nelson's rum".The Drinks Business.Retrieved19 June2019.
  10. ^Robertson, Susan."Captain Morgan defends trademark as Admiral Nelson's is ordered to weigh anchor".The Globe and Mail.Retrieved19 June2019.
  11. ^ab"Captain Morgan creates tiki-themed spirit drink".March 2020.Archivedfrom the original on 24 March 2020.
  12. ^April 13, Russ Martin."Captain Morgan honours its East Coast connection".Marketingmag.ca.{{cite web}}:CS1 maint: numeric names: authors list (link)
  13. ^"Captain Morgan White Rum Review".Cocktail Enthusiast.9 February 2014.Retrieved28 January2017.
  14. ^"Captain Morgan Original Spiced Gold | Captain Morgan".www.captainmorgan.com.Retrieved13 December2022.
  15. ^"Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit | Captain Morgan".www.captainmorgan.com.Retrieved20 July2024.
  16. ^"John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015".Archivedfrom the original on 12 December 2021 – viaYouTube.I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth!
  17. ^"Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015".Archivedfrom the original on 12 December 2021 – viaYouTube.John: "do I have a match against Captain Morgan... atNight of Champions... for the United States Championship? "Stephanie:" Yes. "
  18. ^"Leicester Captain Wes Morgan Appears on Limited Edition Bottles of Captain Morgan's Spiced Rum".
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