Chagee
 | |
 Chagee milk tea inKunming | |
Native name | Bá vương trà cơ |
|---|---|
| Founded | 2017 |
| Founder | Zhang Junjie |
| Headquarters | |
Number of locations | over 4,000 (2024) |
Key people | Zhang Junjie (CEO) |
| Products | Milk tea |
| Website | www |
Chageeis a Chinesemilk teachain. It was founded inYunnanin 2017 by Zhang Junjie.[2]Its Chinese name (Bá vương trà cơ;Bà Wáng chájī) is based on the traditional Chinese operaFarewell My Concubine(pinyin:Bà Wáng Bié Jī), with the logo based on ahuadanopera actor.[3]
Its signature product is bubble tea made with fresh milk added to whole-leaf tea, named after ancient Chinese poems.[2][3]Drinks are generally priced at RMB 20, around USD 2.75.[2]The chain has been described as aiming to be the 'OrientalStarbucks', while previously resembling the style and products of Changsha-based milk tea chainChayan Yuese.Its bags have also been compared toDiorpackaging.[4][5]The company operates based on afranchising-model.[4]
History
[edit]Founder Zhang Junjie never attended higher education, but worked as a bubble tea store apprentice during his youth. He later gained experience incorporate governancewhile working at a Shanghai-based startup.[4]After witnessing the opening of aHey Teastore, in 2017 he started Chagee inKunming.[5]In 2021 the headquarters moved toChengdu.[1]In 2019 the company opened its first store in Malaysia as well as in Singapore.[3][6]In 2022 its first store in Thailand opened.[7]During the2024 Summer Olympics,Chagee operated apop-up storein Paris.[8]As of 2024, the majority of its 100 overseas stores are located in Malaysia.[8]
Media outlets estimated the revenue to be RMB 500 million in 2022.[2]In 2023 the company opened 2,317 new outlets,[5]reaching RMB 10.8 billion in revenue.[9]By 2024 there were over 4,000 Chagee stores worldwide.[5]
Caffeine content
[edit]Someblack tea-based drinks sold by Chagee were found to have highpolyphenolandcaffeinecontents of up to 150 mg of caffeine per 470 mL serving, which is within safe consumption limits, but may cause distress for some consumers.[5]
See also
[edit]References
[edit]- ^ab"Bá vương trà cơ, thượng hải tổng bộ khai nghiệp liễu".
- ^abcdDong, Cheyenne (2024-07-16)."Chinese bubble tea maker Chagee reportedly hires Starbucks talent, mulls US IPO · TechNode".TechNode.Retrieved2024-08-28.
- ^abcTrương văn phương."Tea brands widen their reach, placing Southeast Asia high on the agenda".global.chinadaily.com.cn.Retrieved2024-08-28.
- ^abc"FoodTalks toàn cầu thực phẩm tư tấn võng".www.foodtalks.cn.Retrieved2024-08-28.
- ^abcde"Bá vương trà cơ, thái cấp liễu | Foodaily mỗi nhật thực phẩm".www.foodaily.com.Retrieved2024-08-28.
- ^"Tea brand Chagee makes Singapore comeback months after sudden exit, to offer new concept at 3 stores".AsiaOne.2024-05-30.Retrieved2024-08-28.
- ^"Chinese tea chain debuts in Thailand with outlet in Bangkok".nationthailand.2022-12-23.Retrieved2024-08-28.
- ^ab"Chagee and Heytea's Paris pop-ups drew crowds amid Olympic buzz".KrASIA.2024-08-15.Retrieved2024-08-28.
- ^Team, Dao (2024-05-23)."Can CHAGEE surpass Starbucks China this year? The secrets behind CHAGEE's business is significant".Dao Insights.Retrieved2024-08-28.