Cinemax (Asian TV channel)

Cinemax Asia
Country	Singapore
Broadcast area	Southeast Asia; Japan; South Korea; China; Hong Kong; Macau; Taiwan
Network	HBO Asia
Headquarters	Singapore (main); Mumbai
Programming
Language(s)	English (Hong Kong, Malaysia, Singapore and Philippines); Mandarin (Singapore, Mainland China, Taiwan, Malaysia, Hong Kong, Macau); Thai (Thailand); Korean (Korea); Japanese (Japan); Filipino (Philippines); Indonesian (Indonesia); Malay (Malaysia); Vietnamese (Vietnam)
Picture format	1080iHDTV; (downscaled to16:9anamorphic widescreenorletterboxed576ifor theSDTVfeed)
Ownership
Owner	HBO Asia Pte Ltd; (Warner Bros. Discovery International); (Warner Bros. Discovery)
Sister channels	Warner TV; HBO; Cartoon Network Asia; Cartoonito Asia; CNN International; HBO Signature; HBO Hits; HBO Family;
History
Launched	November 15, 1996;27 years ago
Replaced	FOX Action Movies(Cignal TVchannel space)
Former names	Max; (29 March 2009– 30 September 2012)
Links
Website	www.cinemaxasia.com
Availability
Terrestrial
Nexmedia(Indonesia)	Channel 503

Cinemax Asiais a pan-Asian pay television channel as a part of theHBO Asianetwork. It features action, science-fiction, thriller, and adult comedy films.^[1]Cinemax Asia is headquartered in Warner Bros. Discovery Asia office inSingapore.

History[edit]

Cinemax Asia (15 November 1996– 28 March 2009)[edit]

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies inhorror,suspense,thrillerandaction.Cinemax Asia featuresThriller Cinemaxon Thursday,Action Cinemaxon Friday whileCinemax Superstarson weekend.

InMalaysia,Cinemax Asia was launched onAstroon channel 18 on April 23, 1998 at 7.45 pm replacing the ill-fatedMGM Goldchannel on April 6, 1998.

Max Asia (29 March 2009–30 September 2012)[edit]

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.^{[clarification needed]}^[2]^[3]^[4]^[5]

Cinemax Asia (1 October 2012–present)[edit]

On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia has a yellow background color, but was replaced by a red color in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies.

During October 2021, Cinemax Asia featuredhorror filmsin aMaximum Horrorpromotion.^[6]

Logo[edit]

Logo used in 2001-2008
Cinemax Old Logo in 2008-2009
Logo used in 2009-2012 after rebranded
Cinemax's New Logo in 2012-2016
Cinemax's logo used from 2017–Present
MAX By HBO logo (2017-2020)

References[edit]

^See the examples atCinemax Schedule May 2021.
^[1]^{[dead link]}
^"Advertising, Marketing, Media, Digital, PR News & more".Campaign Asia.Archived fromthe originalon 25 March 2009.Retrieved23 January2018.
^"Archived copy".Archived fromthe originalon 1 April 2009.Retrieved24 March2009.{{cite web}}:CS1 maint: archived copy as title (link)
^[2]^{[dead link]}
^#WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021

External links[edit]

Cinemax Asia's official site Archived3 April 2006 at theWayback Machine

This article about a television station is astub.You can help Wikipedia byexpanding it.

[1] See the examples atCinemax Schedule May 2021.

[2] [1]^{[dead link]}

[3] "Advertising, Marketing, Media, Digital, PR News & more".Campaign Asia.Archived fromthe originalon 25 March 2009.Retrieved23 January2018.

[4] "Archived copy".Archived fromthe originalon 1 April 2009.Retrieved24 March2009.{{cite web}}:CS1 maint: archived copy as title (link)

[5] [2]^{[dead link]}

[6] #WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021

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