Council for Research Excellence
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TheCouncil for Research Excellence(CRE) was an independent research group created in 2005 and funded byNielsen,[1]with a mandate to advance the knowledge and practice of audience measurement methodology. It was shut down in 2017.[2]
The CRE identified specific methodological research projects, selected research providers and reported the findings to Nielsen's client base. The organization had numerous working committees including: Big Data, Digital Research, Education, Local Measurement, Media Consumption & Engagement, Return Path Measurement, ROI, Sample Quality and Social Media. CRE was headquartered in New York City.
The CRE was composed of senior-level industry researchers representingadvertisers,broadcast networks,basic cablenetworks,broadcast syndicationcompanies, localtelevision stationsand industrytrade associations.CRE members represented a broad cross-section of companies such asNBC Universal,Univision,CBS Corporation,Turner Broadcasting System, Inc.,Radio Advertising Bureau,andNational Association of Broadcasters.[3]
The CRE conducted studies to examine different types of video usage in natural settings and to improve measurement quality,[4]such as Big Data Primer,[5]Acceleration Ethnography Study,[6]Talking Social TV,[7]cross-cultural research using qualitative techniques,[8]and CRE guide for validating new and modeled audience data.[9]
References[edit]
- ^ "Nielsen Pumps $2.5 Mil Into CRE".AdWeek.October 23, 2009.
- ^"Nielsen Pulls Funding Of Council For Research Excellence".Insideradio.com.2017-12-22.Retrieved2023-10-16.
- ^"CRE Members".RetrievedOctober 15,2023.
- ^"About the CRE".Council for research excellence.
- ^ "Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data".MediaPost.October 23, 2014.
- ^ "New Study Explores How Much Real America Wants Connected TV (A Lot)".MediaPost.August 6, 2014.
- ^ "Netflix, Hulu Dominate Mobile TV Viewing".Variety.June 3, 2013.
- ^Lai, Jennie; Sha, Mandy."Qualitative Research of Chinese & Hispanic Households for Code Reader".Council for research excellence.RetrievedOctober 15,2023.
- ^"Guide for Validating New and Modeled Audience Data".Council for research excellence.RetrievedOctober 15,2023.