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Csaba Csere

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Csaba Csere(US:/ˈʌbəˈɛdə/CHUBCHED)[1][2]is a formertechnical directorandeditor-in-chiefofCar and Drivermagazine.

Csere is an American ofHungariandescent.[3]He earned a bachelor's degree inmechanical engineeringat theMassachusetts Institute of Technologyin 1975.[4]He went on to joinFord Motor Company'sAdvanced Engine Engineering Office. He joinedCar and Drivermagazine as its technical editor in 1980. He specialized in stories about technical issues and first-person experiences in competition machines ranging fromNASCARstock cars toFormula Onecars. In the process, he raced in fifteen 24-hour events and performed an automotive backflip at over 200 mph on the Bonneville Salt Flats.[5]

Csere became editor-in-chief in 1993 and concentrated on integratingCar and Driver'sTV, Internet, and radio efforts. He presided over a controversial redesign of the magazine, launched in December 2006 and refined during 2007. The cover featured capitalized headlines, often with an exclamation point, and featured bands of yellow. Inside, there was further prominent use of yellow, his favourite color. Additional yellow coloration was to be found on the Car and Driver website. The redesign was roundly criticized in the 'Backfires' (Reader's Letters) section of the March 2007 issue.[6]In that column, the editor admitted to receiving 164 letters against the redesign and 13 for, but stated:

"We paid big bucks for this yellow redesign and we ain't going back - Ed".

On December 16, 2008 — according to the official press release ofHachette Filipacchi Media U.S.— Csere resigned his position as editor-in-chief.[7]No explanation was given, and Csere has refused to discuss the reasons for his departure. He did not write a goodbye column for the magazine where he had worked for 29 years.

By the August 2009 issue ofCar and Driverthe controversial redesign had largely been dropped in favor of a look more closely resembling the prior design. In the September 2009 issue Csere contributed a feature entitled 'Lightly Used Cars'.[8]The June 2010 issue contained a feature contributed by Csere titled "Suck, Squeeze, Bang! Blow, Ad Infinitum" and extensively used the colour yellow once again.[9]

Outside ofCar and Driver,Csere has appeared as an authority[10]on automotive issues in the United States Senate and many national television and radio news programs.

In January 2012, Csere began writing forThe New York Times,with his first car review on the 2012Honda CR-V.

Csere is still regularly seen working withCar and Driverunder the title of contributing editor. Online, he presents many of Car and Driver's 'Tested' video reviews of automobiles on YouTube.

References[edit]

  1. ^"Car and Driver Inaugurates '5Best Trucks' Program".RetrievedMarch 3,2016.
  2. ^"Csere Deflates Barack Obama's Tire Pressure Theory - CAR and DRIVER"onYouTube
  3. ^Csaba Csere (January 2008)."In Memory of the Original Road Warrior and a Car and Driver Institution - Column".Car and Driver.Hachette Filipacchi Media U.S.Archived fromthe originalon 2011-12-28.Retrieved2008-02-29.
  4. ^Csaba Csere '75ArchivedMarch 16, 2012, at theWayback Machine.MIT Alumni Association.Retrieved July 21, 2011.
  5. ^Energy Week 2009 Speakers BiographiesArchivedMarch 12, 2016, at theWayback Machine
  6. ^Car and Driver,March 2007
  7. ^"A Letter From the President and CEO - Column".Car and Driver.Hachette Filipacchi Media U.S.Retrieved2008-12-17.[dead link]
  8. ^Car and Driver,September 2009
  9. ^Car and Driver,June 2010
  10. ^Energy Week 2009 Speakers BiographiesArchivedMarch 12, 2016, at theWayback Machine