Dallas Sportatorium

Not to be confused withHollywood SportatoriumorTampa Sportatorium.

Sportatorium

Dallas Sportatorium, The Million-Dollar Sportatorium, GlobalDome
Location	1000 S. Industrial Blvd (now Riverfront Boulevard) (intersection of Industrial Boulevard & Cadiz Street near the I-30/I-35E Interchange) Dallas, Texas75207
Coordinates	32.766319°N 96.803073°W/32.766319; -96.803073
Operator	K. R. AdkissonEnterprises, Inc.
Capacity	4,500
Construction
Built	1935
Opened	December 9, 1935
Renovated	September 22, 1953
Closed	1998
Demolished	February 2003
General contractor	W.T. Cox
Main contractors	Cox Fence Company
Tenants
Burt Willoughby (1935–1940) Ed McLemore (1940–1966) Big D Jamboree(1948–1966) Southwest Sports, Inc. (1966–1969) Big Time Wrestling(1969–1981) World Class Championship Wrestling(1982–1989; 1990) United States Wrestling Association(1989–1990; 1991) Global Wrestling Federation(1991–1994) Southwest Airlines(1992) National Wrestling Alliance(1994–1995) Confederate/Continental Wrestling Alliance (1995–1997) World Class II: The Next Generation (1997) Arturo Agis (1998)

TheSportatorium,located in downtownDallas,Texas,was a barn-likearenaused primarily forprofessional wrestlingevents. The building, which stood at 1000 S. Industrial Blvd, or the intersection of Industrial Boulevard and Cadiz Street (near the I-30/I-35E Interchange), had aseating capacityof approximately 4,500.

Early history

Aerial view of original octagonal Sportatorium, 11 March 1949

Built in 1934 by the Cox Fence Company, the original Dallas Sportatorium was constructed in the shape of anoctagon,and seated approximately 10,000. Its inaugural wrestling event, promoted by Burt Willoughby, took place on December 9, 1935. Willoughby promoted wrestling at the Sportatorium until 1940, when the company was bought out by its former concessions manager, Ed McLemore.

From 1948 until 1966, the Sportatorium was also the site of theBig D Jamboree,a weekly country music showcase similar in format to theGrand Ole OpryandLouisiana Hayride;portions of the Jamboree were broadcast nationally on theCBS Radio Network.

The Sportatorium was partially destroyed by fire on May 1, 1953, in what was rumored to be an act ofarsonby a rival wrestling promoter. It was quickly rebuilt at the same location as a rectangular venue (with a modified octagonal seating configuration similar to the original), and reopened on September 22 of that year, billed at the time asThe Million-Dollar Sportatorium.The arena also hosted boxing events and concerts featuring up-and-coming rock stars over the years, very much in the same manner as its Los Angeles counterpart, theGrand Olympic Auditorium,did during that time frame.

In late 1966, McLemore formed a partnership with wrestlerJack Adkisson,who was known in the ring as Fritz Von Erich and bought the Dallas/Fort Worth Wrestling Office, breaking away fromPaul Boeschand the Houston Wrestling Office. In January 1968, McLemore started suffering a series of heart attacks and was no longer able to attend to the company's day-to-day business; he died on January 9, 1969, leaving Adkisson in charge. Adkisson's promotion, which became known in the early 1980s asWorld Class Championship Wrestlingand featuredhis sonsas its top stars, was the most famous and successful wrestling federation to run regularly at the Dallas Sportatorium.

WCCW ring announcerGene Summersand referee David Manning at a live event in the Sportatorium, 1981.

The arena was configured with several ring aisles with the majority of the seats (mostly bleachers) set up on the east, south and west portions of the building. The north side of the building, best known as "Section D", was used mostly for a small stage and media area for cameras and reporters, but at least 10 rows of seats were also set up between the main stage/ring and the wall. A United States flag was displayed on the wall of section D for most of the arena's existence, and was changed once when the 48-star U.S. flag was replaced with a 50-star U.S. flag in 1960. The flag was moved to the section C area in 1987, then later above section I in the 1990s when the arena was refurbished for the Global Wrestling Federation.

During wrestling matches, the heel wrestlers came out of the northwest aisle, between sections B & C, while the babyfaces came out of the aisle on the southwest corner, or sections J & A. A broadcast studio was set up adjacent to the heel's locker room area; and an overhead section was later added for wrestling announcers to call the match.

On the Industrial Blvd side of the arena was the offices of Big Time Wrestling/World Class Championship Wrestling (WCCW). Jack Adkisson and his sons each shared office space in the arena. Others like David Manning,Gary Hart,Ken Mantell,Percy Pringle,Skandor AkbarandChris Adamswould also occupy the front offices of the arena.

Eric Embry,who was the Sportatorium's lead booker, lived inside the arena for a time in 1989.

Decline

After WCCW folded in 1990 due to dwindling attendance, fundamental changes in the wrestling industry and tragedies involving a number of its top stars (including all butoneof the Von Erichs,Gino Hernandez,andBruiser Brody), the Sportatorium served as home base for theGlobal Wrestling Federationfrom 1991 to 1994 (billing itself for a time as theGlobalDome). Following the GWF's demise, a succession of smaller promotions (including the NWA between 1995 and 1996) attempted to hold shows in the building, each of them running out of money and closing their doors after only a short time.

However, it did gain one last bit of notoriety in March 1992 when Dallas-basedSouthwest Airlinesheld an arm-wrestling match between chairmanHerb Kelleherand Kurt Herwald, chairman of Stevens Aviation, resulting from controversy over Southwest's use of the slogan "Just Plane Smart" (Stevens claimed that it infringed on its own "Plane Smart" slogan). The match was a publicity stunt designed to raise funds for charity.

The Sportatorium fell into disuse in the late 1990s when local independent wrestling promotions, by now drawing crowds only in the low hundreds, elected to run their shows in dance halls and other smaller venues instead. In addition, the aging arena was seriously dilapidated by this time, was out of compliance with local building codes, and was often used as a shelter by homeless people who entered the building illegally.

In late December 2001 a fire started inside the building. The flames quickly spread and caused major damage to the arena's upstairs offices. The fire proved to be thecoup de grâcefor the Sportatorium, its long-rumored demolition finally taking place in the spring of 2003. Before its implosion,Kevin Von Erichtook off a bench-seat and a few items from the Sportatorium as souvenirs. Kevin took one final tour of the historic arena, which was featured in its famed DVD documentaryHeroes of World Class,released in 2006. Exactly 10 years after the death ofKerry Von Erich,February 18, 2003, the "World Famous Sportatorium" Main Entrance sign was saved from demolition by wrestling announcer Doyle King, who retains possession of it to this day. It has been on display at several local wrestling reunions and some local Dallas Fort Worth wrestling events.

Although it had a reputation for being uncomfortable and unsanitary (having inadequate heating and cooling facilities,rodentinfestation problems and apparently a large chamber or pit in the foundation), the Dallas Sportatorium is nonetheless still remembered fondly for its intimate atmosphere, and is considered one of pro wrestling's most legendary venues.

The land that had been occupied by the arena is slated to be a part of the newTrinity River Project,which has led to the renaming of Industrial Boulevard to Riverfront Boulevard.

External links

• Percy Pringle'sSportatorium tribute
• Rockabilly Hall of Fame'sSportatorium/Big D Jamboree page(includes article on demolition)
• World Class Memories: WCCW FREQUENTLY ASKED QUESTIONS - THE SPORTATORIUM