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Denza

From Wikipedia, the free encyclopedia
For other uses, seeDenza (disambiguation).
Shenzhen BYD New Energy Co., Ltd.
Company typeJoint venture
IndustryAutomotive
PredecessorShenzhen BYD Daimler New Technology Co., Ltd. (2010–2021)
FoundedMay 2010;14 years ago(May 2010)
Headquarters
Shenzhen, Guangdong
,
China
Area served
China
Key people
Lian Yubo (CEO)
ProductsAutomobiles
Owner
Websitetengshiauto.com
Footnotes / references
[1]

Shenzhen BYD New Energy Co., Ltd.,trading asDenza,is anautomobilemanufacturing company headquartered inShenzhen,China, specialising in luxuryelectric carsand ajoint venturebetweenBYD Auto Industryand theMercedes-Benz Group(previously Daimler AG). Founded in May 2010, in late 2014 the company introduced its first model, theDenza EV.The car was initially put on sale in selected Chinese cities only.[2]In late 2021, Denza underwent arestructuringas Mercedes-Benz reduced its share to 10%, while BYD held the rest.[3]

Name

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An invented name from the ChineseTengshi(simplified Chinese:Đằng thế;traditional Chinese:Đằng thế;pinyin:Téngshì), Denza roughly translates to "rising power and momentum".[4]Alternative translations include "win power" or "winning circumstances".

History

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Early period (2010–2021)

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Denza all-electric concept car atAuto Shanghai2013

On 1 March 2010, BYD Auto and Daimler AG signed amemorandum of understandingfor the joint development of electric vehicles.[5]That initial link-up led to the creation of a new, equal-ownership legal entity, Shenzhen BYD Daimler New Technology Co., Ltd., which was formally established on 27 May 2010[6][7]and received a business license from theChinese statein March 2011.[8]Its brand name, Denza, debuted in March 2012, and anew energy vehicle(NEV)concept carwas first shown in April 2012 at theAuto Chinamotor show inBeijing.[9]It was expected that this product would be offered as a luxury car.[10]

While its initial product was set to be launched inBeijing,Shanghai,and Shenzhen in September 2014,[11]in June of that year the launch date was pushed back to late 2014,[12]and the car debuted in December of that year.[2]

At that time, sales of new energy vehicles depend on subsidies provided by the Chinese government. When Denza launched its first car in December 2014, purchasers of the car qualified for a RMB 78,000 subsidy[2]and while the total subsidy on offer depends on location of purchase, no more than RMB 120,000 can be deducted.[11]As of 2014, buyers were exempted from Beijing's license plate lottery and qualified for free plates in Shanghai and Shenzhen.[11]

In 2018, the Denza EV underwent extensive body restyling, changing its name toDenza 500.[13]In November 2019, Denza presented its second model based on thesecond-generation BYD Tang.The vehicle was designed with significant participation ofMercedes-Benzdesigners,[14]which handled exterior and interior design.[15]Sales of theDenza Xstarted at the end of 2020 exclusively on theChinesemarket.[16]

Restructuring (2021–present)

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In February 2021, the German business dailyHandelsblattreported that the relations between Denza's co-owners were in crisis, as its sales did not meet the expectations ofMercedes,which allegedly expressed a desire to end the venture. However, this information was denied.[17]Due to the uncertain future of Denza, a recovery plan was prepared and changes in the joint venture structure was announced in December 2021. The unpopularDenza XSUV was discontinued, and the alliance changed its name toShenzhen Denza New Energy Vehicle Co., Ltd.In turn,Mercedes-Benz Groupreduced its shares from 50% to 10% in favor of BYD's higher stake of 90%.[18]

The first model since the restructuring, theDenza D9minivan was introduced in August 2022. The D9 is available in plug-in hybrid and battery electric variant.[19]At the same time, the company announced the expansion of its dealer network in China with a plan to open 270 new points by the end of 2022 throughout the country.[20]In March 2023, Denza introduced its second new model after restructuring, theDenza N7battery electric SUV.[21][22]In the same month, the range was expanded with a larger SUVDenza N8,which is based on theDenza X.[23]The Denza series will eventually consist of products with names starting with the D, E, N, Z, and A letters, spelling the name DENZA.[24]

In June 2024, Denza started sales of the right-hand drive D9 EV inHong Kong.[25]It opened its first flagship store inKowloon Bay,which is the first presence of the brand outsidemainland China.[26]

Products

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Current

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  • Denza D9(2022–present), full-size MPV, BEV/PHEV
  • Denza N7(2023–present), mid-size SUV, BEV
  • Denza N8(2023–present), mid-size SUV, PHEV
  • Denza Z9 GT(upcoming), full-size fastback car, BEV/PHEV

Discontinued

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Concept vehicles

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  • Denza EV Concept (2012)
  • Denza Inception (2022)
  • Denza 500
    Denza 500
  • Denza X
    Denza X
  • Denza N8
    Denza N8
  • Denza N7
    Denza N7
  • Denza D9
    Denza D9
  • Denza Z9 GT
    Denza Z9 GT

See also

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References

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  1. ^"Auto Show Concludes, China Brands Rise".CRI English. 3 May 2012. Archived fromthe originalon May 17, 2012.Retrieved20 May2012.
  2. ^abcPugliese, Tony (8 December 2014)."CHINA: BYD-Daimler launches new Denza EV".just-auto.com.Aroq Ltd. Archived fromthe originalon 4 January 2015.Retrieved4 January2015.
  3. ^Germany, Stuttgarter Zeitung, Stuttgart."Daimler: Stuttgarter Autobauer reduziert Denza-Anteil".stuttgarter-zeitung.de(in German).Retrieved2021-12-24.{{cite web}}:CS1 maint: multiple names: authors list (link)
  4. ^"Brand".denza.com.Shenzhen BYD Daimler New Technology Co., Ltd.Retrieved18 May2012.
  5. ^"UPDATE 2-Daimler and BYD sign agreement on electric cars".reuters.com.Thomson Reters. 1 March 2010.Retrieved23 Sep2013.
  6. ^"Daimler and BYD Put Electric Car Venture in Gear".The New York Times.28 May 2010.Retrieved20 May2012.
  7. ^"Company".denza.com.Shenzhen BYD Daimler New Technology Co., Ltd.Retrieved20 May2012.
  8. ^"Joint Venture between BYD and Daimler Receives Business License".BYD Auto. 2011-03-01. Archived fromthe originalon July 8, 2011.
  9. ^For brand name debut, see"Daimler and BYD launch new electric car brand".China Daily. 31 March 2012.Retrieved18 May2012.
  10. ^Lau, Shirley (23 Sep 2013)."Hybrid Hothouse".Money Magazine.South China Morning Post.Retrieved29 September2013.
  11. ^abc"Daimler-BYD Joint Venture's New All-Electric Vehicle DENZA unveiled at Auto China".Daimler Global Media Site.Daimler AG. 21 April 2014. Archived fromthe originalon 25 April 2016.Retrieved10 April2016.
  12. ^"Daimler expects sales to surpass Audi, BMW in China this year".reuters.com.Thomson Reuters. Jul 6, 2014.Retrieved25 July2014.
  13. ^"Denza 500 - elektryczny brzydal od Daimlera"(in Polish). Archived fromthe originalon 2020-06-25.Retrieved2020-06-24.
  14. ^"Mercedes-Benz-styled Denza X to hit market at Auto Guangzhou".Retrieved2020-06-24.
  15. ^"China's Denza X Electric SUV Is A Mercedes-Benz In All But Name".Retrieved2020-06-24.
  16. ^"Oto" chiński Mercedes ". Nazywa się Denza X, ma 400 KM i po części trafi do Europy"(in Polish).Retrieved2020-06-24.
  17. ^"Is the Daimler-BYD JV Denza about to fall in China? | electrive.com".www.electrive.com.Retrieved2024-01-24.
  18. ^"Mercedes-Benz Media".Mercedes-Benz Media.Retrieved2024-01-13.
  19. ^Zhang, Phate (2022-08-24)."BYD's Denza brand officially launches D9 MPV in China".CnEVPost.Retrieved2024-01-13.
  20. ^"BYD to Open 270 Denza Brand Stores in China by Year's End".www.yicaiglobal.com.Retrieved2024-01-13.
  21. ^"Denza Inception Unveiled On The Chengdu Auto Show In China".Retrieved2022-11-06.
  22. ^"Chińczycy skopiowali niemieckie auto. Każdy pozna, co udaje"[The Chinese copied the German car. Everyone will know what he is pretending to be].Autokult(in Polish). 2023-03-08.Retrieved2024-01-13.
  23. ^"Denza N8 is an expensive BYD Tang sibling. To launch this year".Retrieved2023-03-29.
  24. ^"BYD-Mercedes Backed Denza D9 Electric MPV Officially Launched in China".16 May 2022.Retrieved2022-12-02.
  25. ^Kang, Lei (2024-06-25)."BYD Denza opens its 1st HK flagship store".CnEVPost.Retrieved2024-07-01.
  26. ^"DENZA inaugurates first flagship store in Hong Kong, China".autonews.gasgoo.com.Retrieved2024-07-01.
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