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North American International Auto Show

Coordinates:42°19′34″N83°2′49″W/ 42.32611°N 83.04694°W/42.32611; -83.04694
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North American International Auto Show logo

TheNorth American International Auto Show(NAIAS), also known as theDetroit Auto Show,is an annualauto showheld inDetroit,Michigan, U.S., atHuntington Place(formerly known as Cobo Center). The show was held in January from 1989 to 2019. It was intended to move to the summer in 2020, but was canceled due to theCOVID-19 pandemicthat year and 2021, before returning in September 2022. It is among the largest auto shows inNorth America.[1]UPIsays the show is "regarded as the foremost venue for [car] manufacturers to unveil new products".[2]

The show begins with press preview days, industry preview days and a charity preview event. The charity preview raises money for local children's charities. In 2004 and 2005, the charity preview attracted 17,500 people at $400 a ticket and raised $7 million in total. Over 800,000 attended during the days the show was open to the general public in 2018; it is estimated that the show generates a revenue of over $500 million to the local economy.[3]

History

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In 1899,William E. Metzgerhelped organize the Detroit Auto Show, only the second of its kind, after the 1898Paris Auto Show.[4]An auto show was held in Detroit in 1907 at Beller's Beer Garden at Riverside Park and since then annually except 1941–1953. During the show's first decades of existence it portrayed only a regional focus. In 1957 international carmakers exhibited for the first time.[5]

In 1987, the Detroit Auto Dealers Association (DADA) proposed it become international.[6]The members of the DADA went to places such as Europe and Japan in the attempt to convince those unveiling their new brands or vehicles in those countries to bring those unveilings to the North American Auto Show.[6]That attempt proved to be successful; the North American Auto Show was then renamed the North American International Auto Show in 1989.[6]The NAIAS was the first (and, until 2006, only) auto show in the United States sanctioned by theOrganisation Internationale des Constructeurs d'Automobiles.[7]

Since 1965, the show has been held atHuntington Place(formerly Cobo Center),[6]where it occupies nearly 1 million square feet (93,000 m2) of floor space. Prior to being held at Huntington Place, the show was held at other well-known places in the Metro Detroit area, including the Light Guard Armory, Wayne Gardens pavilion, andMichigan State Fairgrounds.[8]

Record attendance was in 2003, with 838,066 attendees.[9]In 2009, attendance was 650,517.[9]In 2016, there were 815,575 in ticketed attendance, after reaching 803,451 in 2015.[9]

Audi,BMWandMercedes-Benzwere not present at the 2019 edition, following recent absences of other luxury manufacturers likePorsche,Jaguar,Land RoverandVolvo.[3]

In 2018, plans were made to move the show from January to June beginning in 2020, in hopes of attracting more visitors and adding outdoor events,[3]with plans for an "auto plaza" aroundWoodwardandJeffersonavenues, in addition to the indoor exhibition at TCF Center.[10]An outdoor festival known as"Motor Bella"was to precede the show, which would showcase Europeansupercars.[11]The 2020 edition was cancelled due to theCOVID-19 pandemic,due to Michigan health orders and TCF Center being used as afield hospitalbyFEMA.[12]

In 2020, plans were made to move the 2021 show from June to late September due to the continued pandemic.[13]However, the 2021 edition was also canceled. The NAIAS organizers held Motor Bella at the M1 Concourse in Pontiac, Michigan as a partial replacement, which was an outdoor enthusiast event running from September 21–26. Executive director Rod Alberts stated that "we cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."[14]

The 2022 edition returned to downtown Detroit and was held in September. The format is scheduled to be unchanged for the 2023 edition.[15]

  • 2007 North American International Auto Show
    2007 North American International Auto Show
  • NAIAS 2009 overlooking the Volkswagen exhibit
    NAIAS 2009 overlooking theVolkswagenexhibit

Editions

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2025

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The show is expected to return to its original January timeframe in 2025; as a result, no show will be held in 2024.[16]

2023

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The 2023 show was held from September 16–24, with the media preview on the 13th and charity preview (featuring a performance byJennifer Hudson) on the 15th.[17]Notably, its run coincided with the beginning of the2023 United Auto Workers strike,which targeted Ford, General Motors, and Stellantis, the show's three largest exhibitors. TheUAWheld a rally outside Huntington Place on the evening of the charity preview, but did not picket the event or call for a consumer boycott of the show.[17]

For 2023, the show returned to its previous all-indoor format. All three Detroit-based automakers exhibited, joined by Hyundai, Kia, Toyota, and Volkswagen.[18]Subaru, which exhibited in 2022, declined to return for the 2023 show,[19]while Honda was represented by an exhibit organized by a consortium of its Detroit-area dealers, rather than one hosted by the company itself.[20]Like in the 2022 show, non-participating automakers were represented by smaller displays of their automobiles in a section of the show floor.[18][21]

The 2023 show also featured a large indoor test track at the rear of the show floor, on which attendees rode in newelectric vehiclesfrom GM, Ford, Volkswagen,BMW,andTesla.[18]Dubbed the Powering Michigan EV Experience, the track included a 300-foot acceleration strip, and a serpentine course to demonstrate the vehicles' handling.[22][23]Tesla's participation in the EV Experience marked the company's first NAIAS appearance since 2015.[24]In addition, the separate off-road courses in the Ford and Jeep exhibits, as well as the Ram truck course, returned from the 2022 show.[25]

Production car introductions

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2022

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In 2022, the full NAIAS returned to Huntington Place, running from September 17–25, with the media preview on the 14th and the charity preview on the 16th. The media preview was visited byU.S. PresidentJoe Biden,[26]and the charity preview featured a performance byNile Rodgers & Chic.[27]

The 2022 edition featured a redesigned layout, with the main exhibits indoors on the show floor atHuntington Place,and other supporting events outdoors in nearbyHart Plaza.[28]Stellantis,Ford,General Motors,Toyota,andSubaruwere the only automakers with major exhibits on the convention floor, whileVolkswagenhad a smaller display in the lobby of Huntington Place.[29]Many non-participating automakers, such as Nissan, Hyundai, and Mercedes-Benz, were represented by new vehicles on display on the convention floor, but without a branded exhibit.[30]

Returning from Motor Bella were interactive test tracks on the show floor, in which attendees were given the chance to ride in Ford and Stellantis vehicles. Ford's track featured an acceleration strip, used to demonstrate theF-150 Lightning,and a large hill, showcasing theBronco's off-road capabilities. Stellantis operated two tracks: an off-road course featuring theJeep Wrangler,Gladiator,andGrand Cherokee,and a demonstration course withRam pickup trucks.Rides on all three were included with show admission.

Stellantis rented theWorld's Largest Rubber Duckfor the show, in recognition of "ducking," a trend amongJeepowners; the duck stood in the plaza outside Huntington Place.[31]

Production car introductions

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Concept car introductions

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The 2023 North American Car, Truck, and Utility of the Year semi-finalists were announced and displayed at the show, with the winners to be announced in January 2023.[38]

2021: Motor Bella

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Plans for the full NAIAS to return in September 2021 were cancelled due to theCOVID-19 pandemic.In lieu, the show's organizers hosted an outdoor event, dubbedMotor Bella,at the M-1 Concourse in nearbyPontiacfrom September 21–26.[39][40]

Production car introductions

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2020 (cancelled)

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The 2020 show was scheduled to be held from June 13–20; it was canceled in March 2020 due to the worldwideCOVID-19 pandemic.[12]

2019

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The 2019 show ran from January 19–27 at Cobo Center[42]and opened with the lowering of a 2020Shelby GT500from the Cobo Center ceiling.[2]30 cars launched in the previews, down from 69 in 2018.[43]Among various cars, it displayed new versions of theKia Soul.Other major attractions included the 2020Shelby GT500.[44]USA Todaynoted that Chevrolet, Ford, Honda, Jeep and Toyota were all re-introducing discontinued models at the show with the media previews, for example theToyota Supraand midsizeFord Ranger.[45][46]Virtual reality displays were utilized by several carmakers.[47]A number of protests took place outside the event regarding Ford's environmental record andGMlayoffs.[48]

  • January 12 – Gallery
  • January 14–15 – Press preview
  • January 14–17 – Automobili-D (mobility and autonomy exposition)
  • January 16–17 – Industry preview
  • January 18 – Charity preview
  • January 19–27 – Open to public

Production car introductions

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Concept car introductions

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Race car introductions

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At the show,Ford Motor CompanyandVolkswagen Groupannounced a global alliance to collaborate on commercial vans and mid-size pickup trucks, and potentially share EV and autonomous vehicle technology in the future.[67]

2018

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The 2018 show took place January 20 to 28 at the Cobo Center.[68]It ran from January 14 to 28. The press preview was extended by one day and the second edition of Automobili-D was extended by three days.

TheWashington Postreported that the fastest cars at the 2018 auto show included the 2019 Acura NSX, the 2019 Dodge Challenger SRT Hellcat Widebody, the 2019 Nissan GT-R, the 2019 Alfa Romeo Giulia, and the 2019 Corvette ZR1.[69]

  • January 14–16 – Press preview
  • January 14–21 – Automobili-D (mobility and autonomy exposition)
  • January 17–18 – Industry preview
  • January 19 – Charity preview
  • January 20–28 – Open to the public

Production car introductions

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Concept car introductions

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2017

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The 2017 show ran from January 9 to 22.Automobili-D,an exposition dedicated to automotiveautonomyandmobility,ran in conjunction with the show on January 8–12.[96]Sam Slaughter served as chairman.[9]

  • January 9–10 – Press preview[9]
  • January 11–12 – Industry preview[9]
  • January 13 – Charity preview[9]
  • January 14–22 – Open to the public[9]

Production car introductions

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Concept car introductions

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Race car introductions

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2016

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The 2016 show ran from January 11 to 24. The show drew 5,068 credentialed members of the media from 60 countries during the media preview, with the industry preview afterwards drawing 39,788 visitors from 25 countries and 2,000 companies.[9]Among celebrity visitors wasBarack Obama.[9][124]The first day saw the debut of models like theLexus LC 500,the new Pacifica minivan, and an Audi hydrogen concept car.[125]

  • January 11–12 – Press preview[9][126]
  • January 13–14 – Industry preview[9]
  • January 15 – Charity preview[9]
  • January 16–24 – Open to the public[9]

Production car introductions

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Concept car introductions

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2015

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The 2015 show ran from January 12 to 25.

  • January 12–13 – Press preview
  • January 14–15 – Industry preview
  • January 16 – Charity preview
  • January 17–25 – Open to the public[154]

Production car introductions

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Concept car introductions

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2014

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The 2014 show ran from January 13 to 26.

  • January 13–14 – Press preview
  • January 15–16 – Industry preview
  • January 17 – Charity preview
  • January 18–26 – Open to the public[187]

Production car introductions

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Concept car introductions

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Race car introductions

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2013

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The 2013 show ran from January 14 to 27.

  • January 14–15 – Press preview
  • January 16–17 – Industry preview
  • January 18 – Charity preview
  • January 19–27 – Open to the public

Production car introductions

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Concept car introductions

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Chevroletalso displayed five models sold outside the United States: theOnix,Orlando,Sail,Spin,andTrax.[231]

2012

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Porscheexhibit stand at the 2012 NAIAS

The 2012 show ran from January 9 to 22.

  • January 9–10 – Press preview
  • January 11–12 – Industry preview
  • January 13 – Charity preview
  • January 14–22 – Open to the public

Nissanreturned to the show after a three-year absence.[232]

Bryan Hertawas presented with theBaby Borg trophyfor the2011 Indianapolis 500during the show, which coincided with the promotion of the return of the IZOD IndyCar Series to Detroit later in June. A replica Baby Borg was also presented to Suzie Wheldon, the widow of the winning driver of the race.

Production car introductions

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Concept car introductions

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2011

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The 2011 show ran from January 10 to 23.

  • January 10–11 – Press preview
  • January 12–13 – Industry preview
  • January 14 – Charity preview
  • January 15–23 – Open to the public

Porsche returned to the show for the first time since 2007.[234]A new "Smarter Living in Michigan" section showcased alternative energy technologies outside of the automotive sector, in addition to an electric vehicle track condensed from its 2010 size.

Production car introductions

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Concept car introductions

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2010

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The 2010 show ran from January 11 to 24.

  • January 11–12 – Press preview
  • January 13–14 – Industry preview
  • January 15 – Charity preview
  • January 16–24 – Open to the public

A new "Electric Avenue" section showcasedelectric vehiclesfrom around the world, including some entrants for theAutomotive X-Prize.Saab,Hummer,Infiniti,Suzuki,andPorschedid not attend the 2010 show.[239]NissanandMitsubishidid not have regular floor space, but theNissan LeafandMitsubishi i MiEVappeared in the Electric Avenue section.[240]A small electrical fire at the Audi exhibit caused an evacuation on January 21. Nobody was hurt.[241]

Production car introductions

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Concept car introductions

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2009

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The 2009 show ran from January 11 to 25.[243]

  • January 11–13 – Press days
  • January 14–15 – Industry days
  • January 16 – Charity preview
  • January 17–25 – Open to the public

Nissan,Infiniti,Mitsubishi,Suzuki,Rolls-Royce,Land Rover,Ferrari,andPorschedid not attend the 2009 auto show, the largest number of non-returning automakers in the show's history. As a result, the show became the first with Chinese automakers (BYDandBrilliance) exhibited on the main floor.[244]

Production car introductions

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The 2010Mercedes-Benz E-Classwas announced and shown to invited members of the press, but was not put on public display until the March 2010Geneva Motor Show.[245]

GM also announced the production of theChevrolet Sparkmini-car (previously shown as the Chevrolet Beat concept), for sale in Europe in 2010 and North America in 2011, as well as theChevrolet Orlandocompact MPV,for sale in North America in 2011. The Spark will be shown at the 2009 Geneva Motor Show.[246]

Concept car introductions

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2008

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The 2008 show ran from January 13 to 27.

  • January 13–15 – Press days
  • January 16–17 – Industry days
  • January 18 – Charity preview
  • January 19–27 – Open to the public

Production car introductions

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Concept car introductions

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2007

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The 2007 show was held from January 7 to 21.

  • January 7–9 – Press days
  • January 10–11 – Industry days
  • January 12 – Charity preview
  • January 13–21 – Open to the public

Production car introductions

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Concept car introductions

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GMalso displayed five "global" concept cars for the first time in North America:Chevrolet T2X,Chevrolet WTCC,Holden Efijy,Opel Antara GTC,andSaab Aero-X.

2006

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The 2006 show was held from January 8 to 22.

  • January 8–10 – Press days
  • January 11–12 – Industry days
  • January 13 – Charity preview
  • January 14–22 – Open to the public

Production car introductions

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Concept car introductions

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2005

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Production car introductions

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Concept car introductions

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2004

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The 2004 show was held from January 10 to 19.

Production car introductions

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Concept car introductions

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2003

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The 2003 show was held from January 11 to 20.

Production car introductions

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Concept car introductions

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2002

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Production car introductions

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Concept car introductions

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2001

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Production car introductions

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Concept car introductions

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2000

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Concept car introductions

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1999

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Concept car introductions

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1998

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Production car introductions

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Concept car introductions

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1997

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Production car introductions

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Concept car introductions

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1996

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Concept car introductions

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1995

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This edition featured 52 new vehicles, including 39 worldwide introductions.

Production car introductions

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Concept car introductions

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1994

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Production car introductions

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Concept car introductions

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1993

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Production car introductions

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Concept car introductions

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1992

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Production car introductions

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Concept car introductions

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1991

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1990

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The 1990 Detroit Auto Show was held on January 6–14.[263]

Concept car introductions

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1989

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The Detroit Auto Show was renamed the North American International Auto Show for 1989, asLexusandInfinitidebuted. The show opened on January 11, with press previews and introductions for the first two days.

Production car introductions

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Concept car introductions

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1987

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The 1987 show ran from January 10 to 18.

Production models introductions

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Concept cars introductions

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Awards

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Two major awards are presented at the auto show: theEyesOn DesignAwards for Design Excellence,[264]and theCar, Truck, and Utility of the YearAward, which was founded in 1994. At the North American Car, Truck and Utility Vehicle of the Year awards, awarded in the preview period of the auto show, around 55 automotive journalists serve as judges. They evaluate "value, innovation, design, performance, safety, technology and driver satisfaction."[46]

EyesOn Design Award winners

  • 2004:Winners were theMazda Kaburaconcept for "Aesthetics & Innovation", theFerrari FXXprototype for "Functionality", and theChevrolet Camaro(fifth generation) model for "Concept Implementation".[264]
  • 2007:Winners were the 2007Chrysler Nassauconcept for "Aesthetics & Innovation", theKia Kueconcept for "Functionality", the 2008Cadillac CTS(second generation) production model for "Concept Implementation", and theJeep Trailhawkconcept for "Spirit of Industrial Design".[264]
  • 2008:TheCadillac CTSconcept and theChrysler ecoVoyagerwon the awards for concept car and truck. The 2009Cadillac CTS-Vand theBMW X6received the Design Excellence awards for best production car and truck.[264]
  • 2009:TheAudi Sportbackand theCadillac Converj (ELR)won the "Excellence in Design Award" for concept vehicles debuted at the Detroit. TheAudi R8V10 and theBMW Z4 (E89)received the Design Excellence award for production vehicles.[264]
  • 2010:TheGMC Granitewon the Excellence in Design Award for concept vehicles debuted at the Detroit show and theAudi A8received the top honor for production vehicles.[264]
  • 2011:ThePorsche 918RSR won for concept vehicles debuted at the Detroit show and the 2011Audi A6received the award for production vehicles.[265]
  • 2012:TheLexus LF-LCwon the "Excellence in Design Award" for concept vehicles debuted at the Detroit show and the 2013Ford Fusionreceived the top honor for production vehicles.[266]
  • 2013:The 2014Cadillac ELRwon the "Production Category" at the Detroit show while the Nissan Resonance concept and the Ford Atlas concept tied for the "Concept Category" award.[267]
  • 2014:The 2015 Ford Mustang won "Best Production Vehicle" while the Volvo Concept XC Coupé took awards for both "Best Concept Vehicle" and "Best Use of Color, Graphics, and Materials".[268]
  • 2015:The Ford GT won "Best Designed Production Vehicle" award while the Buick Avenir was selected as both "Best Concept Vehicle" and "Best Use of Color, Graphics, and Materials" and the Audi Q7 received Best Designed Interior.[269]

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