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Die Lit

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Die Lit
Studio albumby
ReleasedMay 11, 2018(2018-05-11)
Recorded2017–2018
StudioMeans Street (Atlanta)
Genre
Length57:39
Label
Producer
Playboi Cartichronology
Playboi Carti
(2017)
Die Lit
(2018)
Whole Lotta Red
(2020)

Die Litis the debut studio album by American rapperPlayboi Carti.It was released throughAWGEandInterscope Recordson May 11, 2018. The album consists of 19 tracks and features a wide range ofguest appearancesfrom artists includingSkepta,Travis Scott,Lil Uzi Vert,Pi'erre Bourne,Nicki Minaj,Bryson Tiller,Chief Keef,Gunna,Red Coldhearted,Young Thug,andYoung Nudy.Production wasexecutivelyhandled by Pi'erre Bourne, alongside several other record producers, includingDon Cannon,IndigoChildRick,Maaly Raw,Art Dealer and Playboi Carti himself. The album serves as a follow-up to hisdebut self-titled mixtape(2017).

Die Litreceived generally positive reviews, with critics praising its appeal and production. AlthoughDie Litwas marketed with no radio play or much press coverage, it was a commercial success and was positively reviewed by several publications. It debuted at number three on the USBillboard200,with 61,000album-equivalent unitsearned in its first week, and has been certifiedgoldby theRecording Industry Association of America(RIAA). The album was supported by thepromotional single"Love Hurts" (featuring Travis Scott), released on May 2, 2018, exclusively onSoundCloud.

Background and release

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In December 2017, a video showed Playboi Carti behind a mixing board, presumably listening to new material with the caption "Album Mode".[2]In March 2018, Pi'erre Bourne teased that the project had been finalized via Twitter.[3][4]On May 2, 2018, Carti released "Love Hurts", featuring American rapperTravis Scott,as apromotional singlefor the album, being released exclusively onSoundCloud.[5][6]On May 10, 2018, Carti announced the album's release date via Twitter.[3]On the same day,ASAP Rockyrevealed the album's artwork.[7]Upon release, the album was briefly released exclusively viaTidal,before showing up on other streaming services.[8]

Critical reception

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Professional ratings
Aggregate scores
SourceRating
Metacritic71/100[9]
Review scores
SourceRating
AllMusic[10]
Exclaim!6/10[11]
Highsnobiety4.0/5[12]
HipHopDX3.0/5[13]
HotNewHipHop79%[14]
Pitchfork8.5/10[15]
Spectrum Culture[16]
Sputnikmusic3.8/5[17]
Tiny Mix Tapes4/5[18]

Die Litwas met with generally positive reviews. AtMetacritic,which assigns anormalizedrating out of 100 to reviews from professional publications, the album received anaveragescore of 71, based on seven reviews.[9]

Evan Rytlewski ofPitchforkstated thatDie Litis "an album that works almost completely from its own lunatic script. It is a perversely infectious sugar high, rap that fundamentally recalibrates the brain's reward centers", praising the production and simplicity.[15]Corrigan B ofTiny Mix Tapessaid, "Like its predecessor, it's an album of party records; these are songs that will be played ad infinitum at functions until the hooks, the breaks, and, of course, the bass are burned into the brain of every attendee".[18]Maxwell Cavaseno ofHotNewHipHopconcluded thatDie Lit"feels like the closest to a fully realized album as Carti is ever going to come close to achieving" and that it "should, at the very least, be respected for doing so much while doing so very little".[14]Online publicationSputnikmusicstated: "A lot of the gratification of this record is in the production, which takes the age-old hip-hop trick of taking a fractional melodic idea, barely a song by itself, and spinning out of it a thick sonic weave."[17]

A. Harmony fromExclaim!criticized the album for having a lack of variety, saying "It's fun enough but, save for a few keepers, has the lifespan of a mayfly. Rock to it for the summer and forget most of it by September".[11]Riley Wallace ofHipHopDXstated, "Through a more respectable body of work—is unlikely to win over any naysayers".[13]Neil Z. Yeung ofAllMusicsaid, "LikeRae SremmurdandMigos,these big-bass trap anthems owe much to their club-friendly vibe, but offer little in terms of substance or lasting impact ".[10]

Year-end lists

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Select year-end rankings ofDie Lit
Publication List Rank Ref.
Complex 50 Best Albums of 2018
45
Fact The 50 Best Albums of 2018
35
Highsnobiety The 25 Best Albums of 2018
17
Noisey Noisey's 100 Best Albums of 2018
23
Pitchfork The 50 Best Albums of 2018
25
Spin 51 Best Albums of 2018
18

Commercial performance

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Die Litdebuted at number three on the USBillboard200chart, earning 61,000album-equivalent units(including 5,000 copies as pure album sales) in its first week.[25]On July 31, 2019, the album was certifiedgoldby theRecording Industry Association of America(RIAA) for combined sales and streams in excess of 500,000 units in the United States.[26]As of January 2021, the album has earned 1.1 million album-equivalent units and net 1.67 billion on-demand streams for its tracks.[27]

Track listing

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All tracks written byJordan CarterandJordan Jenks,and produced byPi'erre Bourne,except where noted.[28]

Die Littrack listing
No.TitleWriter(s)Producer(s)Length
1."Long Time (Intro)"
  • Carter
  • Jung Cho
Art Dealer3:31
2."R.I.P."3:12
3."Lean 4 Real" (featuringSkepta)
IndigoChildRick2:57
4."Old Money"2:15
5."Love Hurts" (featuringTravis Scott)
3:00
6."Shoota"(featuringLil Uzi Vert)Maaly Raw2:33
7."Right Now" (featuringPi'erre Bourne)3:27
8."Poke It Out" (withNicki Minaj)
4:29
9."Home (KOD)"2:42
10."Fell in Luv" (featuringBryson Tiller)3:26
11."Foreign"2:22
12."Pull Up"3:36
13."Mileage" (featuringChief Keef)
2:29
14."FlatBed Freestyle"3:13
15."No Time" (featuringGunna)
3:39
16."Middle of the Summer" (featuring Red Coldhearted)
  • Carter
  • Dashia Aaron
  • Jenks
2:17
17."Choppa Won't Miss" (featuringYoung Thug)
3:37
18."R.I.P. Fredo (Notice Me)" (featuringYoung Nudy)2:41
19."Top" (featuring Pi'erre Bourne)
  • Carter
  • Cameron Pitts
  • Jenks
2:13
Total length:57:39

Notes

  • ^[a]signifies an uncredited co-producer

Sample credits

Charts

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Certifications

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Certifications forDie Lit
Region Certification Certified units/sales
Poland (ZPAV)[45] Platinum 20,000
United Kingdom (BPI)[46] Gold 100,000
United States (RIAA)[26] Gold 500,000

Sales+streaming figures based on certification alone.

References

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  1. ^Aguilar, Nelson (November 12, 2018)."If Mumble Rap Is The New Impressionism, Playboi Carti Is Monet".HotNewHipHop.Archivedfrom the original on January 8, 2019.RetrievedJanuary 8,2019.
  2. ^Espinoza, Joshua (December 8, 2017)."Playboi Carti Has Locked Into 'Album Mode'".Complex.Archivedfrom the original on May 11, 2018.RetrievedMay 11,2018.
  3. ^abColeman II, C. Vernon (May 11, 2018)."Playboi Carti Surprises Fans With Debut Album 'Die Lit'".XXL.Archivedfrom the original on May 11, 2018.RetrievedMay 11,2018.
  4. ^Espinoza, Joshua (March 31, 2018)."Playboi Carti's Debut Album Is Reportedly Finished".Complex.Archivedfrom the original on May 11, 2018.RetrievedMay 11,2018.
  5. ^Boykins, Austin (May 2, 2018)."Playboi Carti & Travis Scott Unleash" Love Hurts "".Hypebeast.RetrievedNovember 2,2023.
  6. ^Cowen, Trace William (May 2, 2018)."Travis Scott Joins Playboi Carti for New Song" Love Hurts "".Complex.RetrievedNovember 2,2023.
  7. ^Issa MVP (May 11, 2018)."Playboi Carti – Die Lit [Album Stream]".OnSMASH.Archivedfrom the original on May 11, 2018.RetrievedMay 11,2018.
  8. ^Hughes, Josiah (May 10, 2018)."Playboi Carti Drops Surprise Album 'Die Lit'".Exclaim!.Archivedfrom the original on May 11, 2018.RetrievedMay 11,2018.
  9. ^ab"Die Lit by Playboi Carti Reviews and Tracks".Metacritic.Archivedfrom the original on June 12, 2018.RetrievedJune 10,2018.
  10. ^abYeung, Neil Z."Die Lit – Playboi Carti".AllMusic.Archivedfrom the original on July 14, 2018.RetrievedJuly 14,2018.
  11. ^abHarmony, A. (May 23, 2018)."Playboi Carti: Die Lit".Exclaim!.Archivedfrom the original on May 25, 2018.RetrievedMay 24,2018.
  12. ^Boyer, Jake (May 16, 2018)."Playboi Carti's 'Die Lit' Is Rap at Its Most Radiant".Highsnobiety.Archivedfrom the original on May 24, 2020.RetrievedMay 19,2018.
  13. ^abWallace, Riley (May 24, 2018)."Review: Playboi Carti's" Die Lit "Rages & Crashes Hard".HipHopDX.Archivedfrom the original on May 27, 2018.RetrievedMay 20,2018.
  14. ^abCavaseno, Maxwell (May 15, 2018)."Playboi Carti 'Die Lit' Review".HotNewHipHop.Archivedfrom the original on May 20, 2018.RetrievedMay 19,2018.
  15. ^abRytlewski, Evan (May 16, 2018)."Playboi Carti: Die Lit".Pitchfork.Archivedfrom the original on May 20, 2018.RetrievedMay 19,2018.
  16. ^Miyauchi, Ryo (May 20, 2018)."Playboi Carti: Die Lit".Spectrum Culture.Archived fromthe originalon August 6, 2019.RetrievedAugust 5,2019.
  17. ^abrobertsona (May 21, 2018)."Review: Playboi Carti – Die Lit".Sputnikmusic.Archivedfrom the original on June 20, 2018.RetrievedJune 20,2018.
  18. ^abB, Corrigan."Playboi Carti – Die Lit".Tiny Mix Tapes.Archivedfrom the original on March 27, 2019.RetrievedJanuary 5,2019.
  19. ^"50 Best Albums of 2018".Complex.December 5, 2018.Archivedfrom the original on December 6, 2018.RetrievedDecember 5,2018.
  20. ^"The 50 best albums of 2018".Fact.December 13, 2018.Archivedfrom the original on December 20, 2019.RetrievedDecember 17,2018.
  21. ^"The 25 Best Albums of 2018".Highsnobiety.December 19, 2018.Archivedfrom the original on May 24, 2020.RetrievedDecember 20,2018.
  22. ^"Noisey's 100 Best Albums of 2018".Noisey.December 4, 2018.Archivedfrom the original on December 6, 2018.RetrievedDecember 5,2018.
  23. ^"The 50 Best Albums of 2018".Pitchfork.December 11, 2018.Archivedfrom the original on December 11, 2018.RetrievedDecember 11,2018.
  24. ^"51 Best Albums of 2018: Staff Picks".Spin.December 12, 2018.Archivedfrom the original on January 27, 2020.RetrievedDecember 13,2018.
  25. ^abCaulfield, Keith (May 20, 2018)."Post Malone's 'Beerbongs & Bentleys' Nets Third Straight Week at No. 1 on Billboard 200".Billboard.Archivedfrom the original on May 22, 2018.RetrievedMay 21,2018.
  26. ^ab"American album certifications – Playboi Carti – Die Lit".Recording Industry Association of America.RetrievedJuly 31,2019.
  27. ^Caulfield, Keith (January 3, 2021)."Playboi Carti Lands First No. 1 Album on Billboard 200 Chart With 'Whole Lotta Red'".Billboard.RetrievedJanuary 12,2021.
  28. ^"Credits / Die Lit / Playboi Carti".Tidal.RetrievedNovember 17,2020.
  29. ^Pierre, Alphonse (May 14, 2018)."Playboi Carti's 'Die Lit' Is Great, You're Just Old".Noisey.Archivedfrom the original on May 15, 2018.RetrievedMay 14,2018.
  30. ^Fisher, Gus (May 22, 2018)."Best Samples Of 2018 So Far".HotNewHipHop.Archivedfrom the original on May 22, 2018.RetrievedMay 22,2018.
  31. ^"Australiancharts.com – Playboi Carti – Die Lit".Hung Medien. Retrieved May 19, 2018.
  32. ^"Ultratop.be – Playboi Carti – Die Lit"(in Dutch). Hung Medien. Retrieved May 18, 2018.
  33. ^"Ultratop.be – Playboi Carti – Die Lit"(in French). Hung Medien. Retrieved May 18, 2018.
  34. ^"Playboi Carti Chart History (Canadian Albums)".Billboard.Retrieved May 22, 2018.
  35. ^"Dutchcharts.nl – Playboi Carti – Die Lit"(in Dutch). Hung Medien. Retrieved May 18, 2018.
  36. ^"Irish-charts.com – Discography Playboi Carti".Hung Medien. Retrieved May 19, 2018.
  37. ^"Charts.nz – Playboi Carti – Die Lit".Hung Medien. Retrieved May 18, 2018.
  38. ^"Swisscharts.com – Playboi Carti – Die Lit".Hung Medien. Retrieved May 23, 2018.
  39. ^"Official Albums Chart Top 100".Official Charts Company.Retrieved May 19, 2018.
  40. ^"Playboi Carti Chart History (Top R&B/Hip-Hop Albums)".Billboard.Retrieved May 22, 2018.
  41. ^"Billboard 200 Albums – Year-End 2018".Billboard.Archivedfrom the original on December 4, 2018.RetrievedDecember 5,2018.
  42. ^"Top R&B/Hip-Hop Albums – Year-End 2018".Billboard.RetrievedJune 24,2020.
  43. ^"Top Billboard 200 Albums – Year-End 2019".Billboard.Archivedfrom the original on February 23, 2020.RetrievedDecember 6,2019.
  44. ^"Billboard 200 Albums – Year-End 2022".Billboard.RetrievedDecember 4,2022.
  45. ^"OLiS - oficjalna lista wyróżnień"(in Polish).Polish Society of the Phonographic Industry.RetrievedAugust 28,2024.Click "TYTUŁ" and enterDie Litin the search box.
  46. ^"British album certifications – Playboi Carti – Die Lit".British Phonographic Industry.RetrievedNovember 25,2023.
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