Divya Bhaskar
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| Type | Dailynewspaper |
|---|---|
| Format | Broadsheet |
| Owner(s) | D B Corp Ltd. |
| Founded | 2003 |
| Language | Gujarati |
| Headquarters | Ahmedabad,Gujarat,India |
| Circulation | 511,871 Daily[1] |
| Website | www |
Divya Bhaskar(transl. the divineSun) is aGujaratinewspaper inGujarat,India,owned byD B Corp Ltd.It is one of the highest circulation Gujarati dailies.[when?]With the most local editions in Gujarat,[citation needed]it is published fromAhmedabad,Vadodara,Surat,Rajkot,Jamnagar,Mehsana,Bhuj,Bhavnagar(asSaurashtra Samachar) andJunagadh(asSorath Bhaskar).[2]
History
[edit]In 2003, theBhopal-basedBhaskar GroupidentifiedAhmedabad,Gujaratas the city with highest potential for the fourth launch ofDainik BhaskaroutsideMadhya Pradesh(MP). It surveyed 12lakh(1,200,000) households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.[3]The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh (800,000) households in Ahmedabad and 4 lakh (400,000) households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat:SuratandVadodara.To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 lakh (1,150,000) copies.[3]
The group's pre-launch door-to-door twin-contact launch program has been recognized as an orbit shifting innovation.[citation needed]It has won Business Process Innovation award by Marico Foundation,[citation needed]and is a case study in several B-schools includingIndian Institute of Management, AhmedabadandSPJIMR.[citation needed]The case study reveals, Divya Bhaskar become most popular among all other Gujarati news papers because of its erotic news and relationship related column.[citation needed]
Following its launch,Divya Bhaskarhas become the largest circulated daily of Gujarat according to theAudit Bureau of Circulations (India)and has the most local editions by any newspaper in Gujarat.
References
[edit]- ^"Highest Circulated Daily Newspapers (language wise)"(PDF).Audit Bureau of Circulations.
- ^[1],DivyaBhaskar is published in Junagadh from 27 March 2011.
- ^abPorus Munshi (2009)."Dainik Bhaskar: No. 1 From Day One".Making Breakthrough Innovations Happen.Collins Business. pp.16–33.ISBN978-81-7223-774-5.
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