Dolmio
 | This articleneeds additional citations forverification.(January 2011) |
 Dolmio Logo | |
| Product type | Red and White Pasta Sauce, and lasagneSauce,pesto sauce[1] |
|---|---|
| Owner | Mars, Incorporated |
| Country | Australia,New Zealand,United KingdomandRepublic of Ireland |
| Introduced | 1985 |
| Markets | North America,WesternEurope,Australia,New Zealand,Russia |
| Website | www www |
Dolmiois thebrand nameof a range ofpastasaucesmade byMars, Incorporated.The range includes jars of sauces and ready-meal style packets and stir-ins. The company is marketed in television commercials and other media by puppets, known as "The Dolmio Family", who also feature on the packaging, The Dolmio Family were introduced in Australia and New Zealand in 1987 and were portrayed by actors before being re-introduced as puppets in 2004.
History
[edit]Dolmio pasta sauce inAustraliawas originally namedAloraby Anna Ciccone and marketed byMasterfoods(andMars), starting with a test launch of Alora Spaghetti Bolognese sauce in a 500g resealable glass jar 1985. The same year, Alora began a small test launch in theGrampiansregion ofScotland.[2]Following its success, Alora was renamed Dolmio and rolled out across the UK in 1986, and subsequently renamed Dolmio globally in 1989.[3][4]
It was a sponsor of Britain's mid-morning magazine showThis Morningfrom 2005 to 2010.[5][6]
In 2016, the company took the unprecedented step of advising that some of its products should only be eaten once a week, due to high levels of salt, sugar and fat.[7]
Dolmio products are also available in theNordic countries,[8]Republic of Ireland,New ZealandandRussia.[9]
References
[edit]- ^"Dolmio - Home".www.dolmio.co.uk.Retrieved28 June2018.
- ^Abbamonte, Lucia; Cavaliere, Flavia (29 February 2016).Mediterranean Heritage in Transit: (Mis-)Representations via English.Cambridge Scholars Publishing.ISBN9781443889636.
- ^"About DOLMIO".www.dolmio.com.au.Retrieved28 June2018.
- ^"Our Products".Dolmio.Retrieved3 January2013.
- ^Matthews, Sam (9 November 2005)."ITV's This Morning lands Dolmio as show sponsor".Retrieved8 November2018.
- ^Levy, Katherine (30 September 2018)."Nivea takes over as This Morning sponsor".Retrieved8 November2018.
- ^"Dolmio warns customers not to eat its sauces every day".The Week.15 April 2016.Retrieved8 November2018.
- ^"Produkter".Dolmio Norway(in Norwegian Bokmål).Retrieved27 June2021.
- ^"Итальянская кухня с томатным бкусом".Dolmio Russia(in Russian).Retrieved27 June2021.
External links
[edit]| Mars family |  | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brands |
| ||||||||||||||
| Pet care |
| ||||||||||||||
 | This brand-name food or drink product–related article is astub.You can help Wikipedia byexpanding it. |