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Dr. Oetker

From Wikipedia, the free encyclopedia
For the company's founder, seeAugust Oetker.
Dr. Oetker KG
Company typeLimited partnership
IndustryFood processing
Founded1891;133 years ago(1891)
FounderAugust Oetker
HeadquartersBielefeld,North Rhine-Westphalia,Germany
ProductsBaking powder,pudding,cakemixes,yogurts,frozen pizza
Revenue€4.2 billion (2023)[1]
Number of employees
16,510 (2023)
Websiteoetker.comandoetker-gruppe.de

Dr. Oetker(German pronunciation:[ˌdɔktoːɐ̯ˈʔœtkɐ]) is a German multinational company that producesbaking powder,cakemixes,frozen pizza,pudding,cake decoration,cornflakes,birthday candles,beer,and various other products.

The company is a wholly owned branch of the Oetker Group, headquartered inBielefeld,Germany.

Portfolio

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Theportfolioincludes more than 300 individual companies in five different businesses, among them food (including Dr. Oetker GmbH andCoppenrath & Wiese KG), breweries (Radeberger Group), sparkling wine and spirits (Henkell & Co. Sektkellerei), banking (Bankhaus Lampe), and "further interests" (among them chemicals, financing, and participation, and a number of high-class hotels all over Europe).[citation needed]

History

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Dr. Oetker factory premises inBielefeld,Germany

Formation

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A 10-g Backin package (1902)

The company was founded byAugust Oetkerin 1891. The first product developed was Backin, a measured amount ofbaking powderthat, when mixed with 500 grams (18 oz) of flour and other ingredients, produced a cake.

First World War

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Oetker's son Rudolf and his wife Ida had two children,Rudolf-Augustand Ursula; however, the senior Rudolf was later killed in theFirst World War.His widow Ida remarriedRichard Kaselowsky,and they had four more children with Kaselowsky raising Rudolf-August and Ursula as his own. Kaselowsky became the manager of the company from 1920 to his death.

Second World War

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During the 1930s and 1940s, Rudolf-August Oetker was an active member of theWaffen-SSof the Third Reich. The company supported the war effort by providing pudding mixes and munitions to German troops. The business used slave labour in some of its facilities. A bronze bust ofRichard Kaselowskystill sits within the company headquarters in Bielefeld. Kaselowsky was killed during an air raid onBielefeldin 1944.[2]The Oetker Family is among those German families, who have profited most from their close relations to the Nazi regime.[3]

International expansion

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Rudolf August Oetker,the grandson of August Oetker, led the company between 1944 and 1981 when it achieved its highest growth. The Oetker family's private bank also employed as a directorRudolf von Ribbentrop(1921–2019), son ofJoachim von Ribbentropand Anna Elisabeth Henkell of the Wiesbaden wine family and, like Oetker, a wartimeWaffen SSofficer.[4]The company expanded its presence internationally, acquiring many companies around the world. When Rudolf Oetker stepped down from his leadership position, the fourth generation of the Oetker family took over from him. The family ownership established a management principle that prioritized the company's interests over those of the family. ".[5]

August Oetker, the great-grandson of the founder, led the company from 1981 until 2010. Under his tenure, it expanded further in all areas, including shipping, food, and brewing.

Richard Oetker,August Oetker's brother, took over as CEO in 2010.

International presence

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Australia

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In January 2011, Dr. Oetker purchased the Australian frozen pizza business ofSimplot,including the well-known brand Papa Giuseppi's.[6]In 2015, Dr. Oetker acquired the Queensland brandQueen Fine Foods.

Brazil

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InBrazil,the company has a site inSão Paulo.The company supplies powdered desserts, frozen pizza, and teas. In 2019, Dr. Oetker acquired the Brazilian baking firm Mavalerio[7](which also operates in Hanover County, Virginia as Mavalerio USA[8]) for an undisclosed sum of money.

Canada

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The company has its head office and factory inMississauga,Ontario. In 1962, Dr. Oetker entered the Canadian market as Condima Imports Ltd. In 1992, it purchased the "Shirriff"line of products, which are made at the Mississauga plant. In 2003, the Condima name was dropped and the company started using the Dr. Oetker brand.[9]In July 2011 Dr. Oetker announced the building of its first North American factory inLondon, Ontario,to make frozen pizzas made from Ontario produce and ingredients that will be shipped in Canada and the US.[10]In August 2014,McCain Foodsannounced the sale of its North American frozen pizza business to Dr. Oetker. Through product placement on its packaging and through employee giving, the company supports the children's charity SOS Children's Villages Canada.[11]

Denmark

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InDenmark,a wide selection is available. Baking powder, frozen pizza, pudding, and cake decorations are sold in most supermarkets. The company has an office inGlostrup.[citation needed]

Estonia

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InEstonia,frozen pizzas are available at supermarkets.[citation needed]

Finland

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InFinland,frozen pizzas, pudding, and cake decoration are available at supermarkets.[citation needed]

France

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InFrance,frozen pizzas are available at supermarkets.[citation needed]

India

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InIndia,the company operates offices inBangalore,MumbaiandNew Delhi.Dr. Oetker sauces, spreads, dessert toppings, cake mixes and salad dressings can be found in all major grocery chains.[12]

Italy

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InItaly,Dr. Oetker operates under the brand Cameo. The Italian division was founded inMilanin 1933 as Oetker and then later moved toDesenzano del Garda,which continues until today. In 1953, the name is switched to Cammeo, a more Italian-sounding word, and was changed again in 1984 to Cameo.[citation needed]

Latvia

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In Latvia various Dr. Oetker products are available, such as frozen pizzas, baking powders and dessert powders.

Lithuania

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Many Dr. Oetker products are available, including frozen pizzas, baking powder, and gelatin, the latter in both unflavoured and dessert forms.[citation needed]

Malaysia

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InMalaysia,Dr. Oetker was currently operated after the acquisition of Nona Foods. The previous ownership of Nona Foods was Toro Food Industries.[13]Previously, Dr. Oetker was represented in Malaysia by Kart Food Industries, between 1998 and 2002, when the company was sold to Amtek Berhad.[14]

Following the acquisition of Nona Foods, the local subsidiary of Dr. Oetker produces jelly mixes and seasoning flour, in addition to pizzas and baking preparations.

Namibia

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InNamibia,frozen pizzas are available at supermarkets.[citation needed]

Netherlands

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In the Netherlands, frozen pizza, cake mixes, powdered desserts but also desserts like Wolkentoetje (pudding cups) can be found in all major grocery chains.[citation needed]

New Zealand

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As with the purchase of Simplot Australia's frozen pizza business (see above), Dr. Oetker has been able to move into the New Zealand market.[citation needed]

Norway

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InNorway,Dr. Oetker is the second-largest seller of frozen pizza with a market share of 16.5%. They also sell a range of baking powder and cake decorations.[15]

Poland

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InPoland,frozen pizzas, cake decorations, recipes with dry ingredients (the most popular one is "Kopiec kreta" with its own variations) and various powders themselves are available at markets and supermarkets.[16]Dr. Oetker Polska was registered in April 2, 2001[17]but earlier, Richard Kaselovsky made a branch of the company in 1922 inGdańsk, Oliva.[18]

Portugal

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InPortugal,frozen pizzas and some other Dr. Oetker products are available at supermarkets and some small stores.[citation needed]

Romania

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The company has been present in Romania since 1998, when it took over Regal Corporation. Four years later, it opened a production line nearCurtea de Argeș,where the majority of the products sold in Romania are produced. In 2007 Dr. Oetker acquires the local brand Inedit (food soy products), in 2009 the local brand Adazia (food ingredients, food spices and egg-colour), in 2015 the local brand Alex (food ingredients, egg-colour, spices), and in 2016 the local brand Morarita (frozen pastry).[citation needed]

In 2018, Dr. Oetker was one of the biggest players in the food market in Romania (top 100).[citation needed]

Slovakia

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In 1993, the company purchased a local factory Slovamyl inBoleráz,and took over its local brandsZlatý klasandBB puding.[19]In March 2023, Dr. Oetker announced they will close the factory by mid-2023.[20]

Spain

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InSpain,frozen pizzas are available at supermarkets.[citation needed]

South Africa

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InSouth Africa,frozen pizza products in many variants, frozen creamed spinach and other ready to eat frozen meals are available at supermarkets.[citation needed]

Sweden

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Dr Oetker's offices inGothenburg

InSweden,Dr Oetker's baking soda, gelatin, and other baking items, as well as frozen pizza products, are available at supermarkets. The company has an office inGothenburg.[citation needed]

Tunisia

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Dr. Oetker acquired a majority stake in the Tunisian food company GIAS under the "Vanoise" brand in 2012. Dr. Oetker owns a production facility, producing goods, such as baking ingredients, powder desserts and cake mixes for Tunisian market and exports to more than 15 African countries.[citation needed]

Turkey

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In 1987 Dr. Oetker founded a production facility in Pancar-Torbali, Izmir, producing goods such as frozen pizza, baking powder and cake mixes primarily for the Turkish market. The facility was relocated to Pancar in 2009, but the company maintains operations in Izmir.[21]

United Kingdom

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Dr Oetker's offices inLeeds

In theUnited Kingdom,the company has sites inLeedsandLeyland.They were a supplier of yogurt in the UK under the Onken brand name, which they no longer own. The company currently supplies frozen pizza, mostly under the Chicago Town and Ristorante brands. In 2007, Dr Oetker acquired theSuperCookrange of cake ingredients and partially prepared cake mixes. This operation was expanded in 2017 with a new bake in the box cake mix range.[22]

Ukraine

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Dr. Oetker is incorporated in Ukraine under the Limited Liability Corporation "Dr. Oetker" and has been operating in Ukraine since 2003.[23]

United States

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In August 2014,McCain Foodsannounced the sale of its North American frozen pizza business, includingEllio's Pizza,to Dr. Oetker.[24]In 2018, Dr. Oetker acquired the cake decorating and baking company Wilton.[25]Wilton was founded in 1929 and was acquired by TowerBrook Capital Partners in 2009.

Radeberger Group

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Main article:Radeberger Group

Radeberger Group contains the breweries of the Oetker group. Radeberger is Germany's biggest group of breweries and has a market share of about 14–15%. Fifteen German breweries are part of the Radeberger Group. The major national brands are Radeberger Pils (brewed inRadebergnear Dresden), Jever Pils (brewed inJever); Clausthaler, an alcohol-free beer, and SchöfferhoferWeizen. Regional brands areBinding(brewed in Frankfurt), Schultheiss (Berlin),Sternburg(Leipzig), Brinkhoff's (Dortmund), Freiberger (Saxony),Tucher(Fürth) and variousKölschbrands.

Exit from the Russian market

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On April 8, 2022, Dr. Oetker Group issued a press release in which it officially announced its complete withdrawal from the Russian market. The company stated that it was suspending all investment and marketing activities due to Russia's armed aggression against Ukraine. Also, Dr. Oetker is selling all shares and rights to a new plant that was built in Belgorod, Russia, shortly before the war started to Russian managing directors. "Dr. Oetker strongly condemns the Russian invasion of Ukraine and calls on the Russian government to immediately end the war and restore peace." - the company said in a statement.[26]

Hotels

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Main article:Oetker Collection

The company runs 10 luxury hotels under the brandOetker Collection.The portfolio is currently:

See also

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References

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  1. ^"The financial year 2023 in figures",www.oetker.com
  2. ^Miller, Joe (2017-08-22)."'We should give back art looted by the Nazis'".BBC News.Retrieved2017-08-22.
  3. ^"Jong | Braunes Erbe".
  4. ^"Obituary: Rudolf von Ribbentrop".independent.2 June 2019.Retrieved2021-08-18.
  5. ^Annual Report Dr. August Oetker KG, 2005
  6. ^"Dr Oetker acquires Simplot's pizza business".Australian Food News. 20 January 2011.Retrieved19 January2015.
  7. ^"Brazil: Dr. Oetker acquires baking aids firm Mavalerio".Gama.2019-07-24.Retrieved2024-05-09.
  8. ^grproot (2016-02-18)."Mavalério, USA | Greater Richmond Partnership".Retrieved2024-05-09.
  9. ^"Dr. Oetker History".Dr. Oetker.RetrievedFebruary 28,2013.
  10. ^De Bono, Norman (July 26, 2011)."Pizza maker promises to shop locally".London Free Press. Archived fromthe originalon March 4, 2016.RetrievedOctober 4,2018.
  11. ^"Dr. Oetker".SOS Children's Villages Canada. July 5, 2016.
  12. ^"Dr. Oetker India - About Dr. Oetker".Dr. Oetker.Archived fromthe originalon 2020-01-25.Retrieved2020-01-25.
  13. ^"Dr. Oetker buys 70% stake in Nona".Pickering Pacific. 5 October 2012. Archived fromthe originalon 6 March 2016.Retrieved6 January2016.
  14. ^"Kart's | Corporate Information".Kartfood.com.my.Archived fromthe originalon 4 March 2016.Retrieved6 January2016.
  15. ^Mener norsk tradisjonskost svekker salget av frossenpizza.Verdens Gang2013-07-31.
  16. ^The official polish website of Dr. Oetker.
  17. ^A register of companies site.
  18. ^Dr. Oetker entry on the internet encyclopedia of Gdańsk.
  19. ^"Za týždeň prichádzame o dvoch svetových výrobcov potravín. Odvetvie za tým vidí aj populizmus politikov".Denník N.7 March 2023.Retrieved16 March2023.
  20. ^"Spoločnosť Dr. Oetker Slovensko zatvorí závod v Boleráze pri Trnave".Teraz.sk.TASR. 6 March 2023.Retrieved16 March2023.
  21. ^"Genel İletişim - İletişim | Dr. Oetker".Dr. Oetker(in Turkish).Retrieved2018-11-21.
  22. ^"Dr. Oetker aims to simplify home baking with Bake in the Box range - FoodBev Media".Foodbev.com.26 September 2017.Retrieved2017-10-10.
  23. ^"Dr. Oetker | Locations & Brands".www.oetker.com.Retrieved2024-05-09.
  24. ^"McCain sells frozen pizza business to Dr. Oetker".CBC News Canada.The Canadian Press.Retrieved5 June2015.
  25. ^"Wilton Brands Announces Agreement to Sell to Dr. August Oetker KG"(Press release). 2018-09-10.Retrieved2020-09-07.
  26. ^"Withdrawal from Russia | Dr. Oetker Press release".www.oetker.com.
  27. ^"Dream Holiday Destinations - Oetker Collection 5-Star Hotels".Oetkercollection.com.Retrieved8 January2019.
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