Eventful
 | |
| Company type | Subsidiary |
|---|---|
| Industry |
|
| Founded | 2004 |
| Founder | Brian Dear |
| Headquarters | , US |
| Parent | Audacy, Inc. |
| Website | audacy |
Eventfulis an online calendar and events discovery service owned byAudacy, Inc.The service allows users to search for and track upcoming entertainment events in their area[1](such as concerts, festivals, and film presentations) involving specific performers, indicate and share their intent to attend certain events, and indicate their "demand" for certain acts to appear in their region.[2]As of February 2021, the site has been replaced by a link to Entercom's radio.com site, which includes a limited music-event-listing functionality.
Functionality
[edit]Users can search for events worldwide by time, location, performer, and descriptivekeyword.Users can create private or public calendars, including "smart" calendars which automatically update when events matching search criteria are added or existing events are modified. As of July 2007, the company claimed it had approximately 4 million future events in its search engine index.[3]Users can optionally share their intention of attending an event with friends, and designate their favorite performers and venues to be used for recommendations.
Eventful Demandallows users to declare an event or performance they would like to see locally, and then campaign for others to join their "demand". Statistics from "demands" can be used by event organizers to gauge interest in holding an event in that location.
AnAPIis provided to use Eventful information in other programs and websites, such asmashups,as well as to load new or modify existing data about events, venues, or performers.
History
[edit]Eventful, was founded as EVDB, Inc. in January 2004 inLa Jolla, California,by Brian Dear, a veteran ofeBay,the late-90sMp3.com,and early consumer-LinuxstartupEazel.A public beta test under the name EVDB.com was launched in March 2005, and the service changed its name to Eventful.com in September 2005.[4]
In 2008, a number of notable users of the Demand system began to emerge; various campaigns during the2008 presidential electionused the system, most notablyJohn Edwards,[5]In 2009, Eventful was notably used in relation to the filmParanormal Activity;its directorOren Peliinvited users to vote for where the film would be screened next on itslimited releaseby utilizing the Demand system.[6]Twelve of the thirteen venues sold out.[7]
The company announced in June 2012 that the service had grown to over 20 million users.[8]In July 2014, Eventful was acquired byCBS Corporationthrough its Local Media division for an undisclosed amount. The purchase aligned the service with the company'sradio station groupand its own local event strategies.[9]The service was then spun off with the rest of CBS Radio into CBS Radio's merger withEntercom.[10]
In early January 2024, it was announced that Eventful's parent company Audacy would be preparing to file for bankruptcy within the upcoming weeks. On January 7, 2024, Audacy filed forChapter 11 bankruptcyprotection. As part of the bankruptcy reorganization, Audacy has made a deal with its creditors to transfer control to them while cutting approximately $1.6 billion of its debt.[11]
See also
[edit]References
[edit]- ^"EVENTFUL GETS PERSONAL WITH NEW iPHONE APP DELIVERING WHAT'S HAPPENING, NEAR YOU, NOW".News Powered by Cision.28 March 2013.Retrieved2020-09-07.
- ^"Eventful 2.0 Gives Its 20M Users A Personalized List Of Everything Going On Nearby".TechCrunch.Retrieved2020-09-07.
- ^Wong, Grace (2007-08-03)."Eventful serves up what's on".CNNMoney.com.
- ^"Eventful.com Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost".www.thalamus.co.Retrieved2020-09-07.
- ^Stirland, Sarah (2007-09-24)."Tiny Town Blazes New Campaign Trail, Using Social Network".Wired.com.
- ^Cieply, Michael (2009-09-21)."Thriller on Tour Lets Fans Decide on the Next Stop".The New York Times.Retrieved2009-09-20.
- ^Fritz, Ben (2009-09-27)."'Paranormal Activity' expanding after selling out nearly all midnight shows ".Los Angeles Times.Retrieved2009-09-27.
- ^"Eventful Tops 20 Million Registered Users".Retrieved2012-07-27.
- ^"CBS Local Media Acquires Eventful, Inc".Billboard.Retrieved4 December2014.
- ^"Entercom Can Keep CBS Digital Portals—For Now".Insideradio.com.Retrieved2017-11-17.
- ^"Radio broadcaster Audacy files for bankruptcy".The Wall Street Journal.January 7, 2024.RetrievedJanuary 7,2024.