ExerciseTV
 |
 | |
| Type of business | Joint venture |
|---|---|
| Founded | January 2006 |
| Owner | Comcast Time Warner Cable New Balance Jake Steinfeld |
| Key people | Chris Mansolillo Jake Steinfeld |
| Industry | Video on demand |
| Employees | 8 (2009) |
ExerciseTVwas an Americanvideo-on-demand(VOD) service available todigital cablecustomers.[1][2][3]The network received around eight million views every month.[2]
ExerciseTV workouts ranged fromcardioandabstoyoga,pilatesandpersonal training.[4]
History
[edit]ExerciseTV was launched in January 2006 byJake Steinfeldand was ajoint venturebetween him,Comcast,Time Warner Cable,andNew Balance.[5][3][6][7]The service was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners. It was available in the United States via the digital cable services of Comcast, Time Warner Cable,Cox CommunicationsandBresnan Communications.[1]
ExerciseTV shut down on December 31, 2011.
References
[edit]- ^ab"Coke to sponsor ExerciseTV".Atlanta Business Journal.American City Business Journals.2007-12-28. Archived fromthe originalon 2011-05-26.Retrieved2009-04-17.
- ^abAthavaley, Anjali (2009-04-16)."Lean Times Bring Workouts Home".The Wall Street Journal.Dow Jones & Company.Archived fromthe originalon 2011-11-04.Retrieved2009-04-17.
- ^ab"Comcast's ABQ customers workin' out to ExerciseTV".New Mexico Business Weekly.American City Business Journals.2008-02-28. Archived fromthe originalon 2011-05-26.Retrieved2009-04-17.
- ^Stein, Anne E (2007-01-07)."The ups and downs of ExerciseTV".Chicago Tribune.Tribune Company.Archived fromthe originalon October 20, 2012.Retrieved2009-04-17.
- ^"Comcast, Time Warner Launch ExerciseTV".Los Angeles Times.Associated Press.2006-01-19.Archivedfrom the original on 2015-02-20.Retrieved2009-04-17.
- ^Hill, Miriam (2006-01-18)."A New Balance for ads, programs: Commercials are interlaced with Comcast's new exercise channel".The Philadelphia Inquirer.Philadelphia Media Holdings LLC.Archived fromthe originalon 2024-05-25.Retrieved2009-04-17.
- ^Lieberman, David (2006-01-17)."VOD offers new way to work out".USA Today.Gannett Company.Archived fromthe originalon 2008-07-26.Retrieved2009-04-17.
