Fantastik
| Product type | Cleaning spray |
|---|---|
| Owner | S. C. Johnson & Son |
| Country | United States |
| Introduced | 1967[1] |
| Previous owners | DowBrands |
| Website | www.fantastik.com |
Fantastikis an Americantrademarked[2]brand of cleaning products produced byS. C. Johnson & Son.The company acquiredFantastikas part of a package of products acquired in 1998. These products include: Antibacterial Heavy Duty, Bleach, Antibacterial Lemon Power, Orange Action, Oxy Power, Orange Action Wipes, and Multi-Surface Wipes.
The company initiated itsGreenlistinitiative in 2001.[3]
History
[edit]The 1967-introducedFantastikwas described byThe New York Timesas "the first spray cleaner."[1]Invented by Roy Bambrough while working for Dow inOntario,Canada.
In 1998, S. C. Johnson expanded its roster of consumer brands by purchasingDow Chemical's DowBrands division, which included Ziploc,Saran,Fantastik,andScrubbing Bubbles.[4][5][6][7]Related Dow products includedGlass PlusandSpray 'N Wash.Prior to itsDowname the manufacturer was known asTexize Chemicalsand one of its products was namedJanitor-in-a-Drum.[5]
The New York Times,in reporting about another cleaning product, also wrote about "the 19th-century pantry, when vinegar and baking soda were the Fantastik of their day."[8]In 2011, the company introduced it's "snip 'n' pour" pouch "so customers can refill old bottles with a concentrated Windex formula diluted with water from the tap"[9]and a single-use product.
List of Fantastik products
[edit]Competing products
[edit]Among those products competing withFantastikat the time it was launched were:[11]
- Procter & Gamble's Dawn Oxy dish soap
- Clorox's Oxi-Magic
- Orange Glo International'sOxiClean
- Tide Oxy
- Reckitt & Colman'sLysolKitchen Spray[12]
TheOxyandOxinames are derived from the use ofhydrogen peroxide.[13]
Environmental considerations
[edit]In 2001,Fantastik's manufacturer,S.C. Johnson,began what it called itsGreenlistinitiative, "in which it rates all the raw materials used in its products for environmental safety."[3]Although a decade later,the New York Timesheadlined "As Consumers Cut Spending, 'Green' Products Lose Allure,"[14]by 2020, the category had made a comeback.[8]A survey cited byNewsweekregarding beingeco-mindedsaid that "75 percent of adults in the U.S. now feel a personal obligation."[15]
See also
[edit]References
[edit]- ^abPhilip H. Dougherty (May 17, 1974)."Bid by a 4-A Chief".The New York Times.
created the first spray cleaner, Fantastik, in 1967
- ^"FANTASTIK".
Morton-Norwich Products, Inc
- ^abLia Miller (July 19, 2007)."Products to Break the Chemical Habit and Get Eco-Friendly".The New York Times.
- ^"S.C. Johnson completes Dow acquisition".BizJournals.com (Milwaukee Business Journal).January 23, 1998.RetrievedApril 20,2018.
- ^ab"Henderson Advertising".Advertising Age.September 15, 2003.
Fantastik, Glass Plus and Spray 'N Wash
- ^"S.C. Johnson to select shop for new brands".Advertising Age.January 26, 1998.
- ^"DowBrands sold to S.C. Johnson".Advertising Age.October 29, 1997.
- ^abFlorence Fabricant (February 24, 2020)."A New Addition to the Cleaning Cohort".The New York Times.
- ^"Garbage Maven: Tide Pods ride wave of change in packaging".The Los Angeles Times.October 28, 2011.
- ^"The Soap Scum Challenge".The New York Times.February 15, 2007.
my usual all-purpose cleaner, Fantastik Orange Action.
- ^ab"Largest launch ever: OrangeGlo enters spray fray with Oxi".Advertising Age.September 8, 2003.
rolled out Fantastik Oxy Power
- ^"Clorox Tries 409 Umbrella".Advertising Age.October 12, 1998.
Other competitors in the category include...
- ^"The Science of Cleaning Products".
- ^"As Consumers Cut Spending, 'Green' Products Lose Allure".The New York Times.April 22, 2011.
- ^Carlye Adler (May 2, 2010)."Game Changers: Cleaning Up With Seventh Generation".Newsweek.