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Floristry

From Wikipedia, the free encyclopedia

A Parisian Flower MarketbyVictor Gabriel Gilbert
A weddingbouquetofcymbidiumarranged by a florist

Floristryis the production, commerce, and trade inflowers.It encompasses flower care and handling,floral design and arrangement,merchandising, production, display andflower delivery.Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers. The first flower shop in the United States opened prior to 1851.

Floristry concerns thecultivationof flowers as well as their arrangement and sale. Much of the raw material supplied for the floristry trade comes from thecut flowersindustry. Florist shops, along withonline stores,are the main flower-only outlets, butsupermarkets,garden supplystores, andfilling stationsalso sell flowers.

Floral designor floral arts is theartof creating flower arrangements in vases, bowls, baskets, or other containers, or makingbouquetsand compositions from cut flowers,foliages,herbs,ornamentalgrasses,and otherplantmaterials. Often the terms "floral design" and "floristry" are considered synonymous. Florists are people who work with flowers and plants, generally at theretaillevel. Floristry differs fromfloristics,the study of distribution and relationships of plant species over geographic areas. Floristry also differs fromhorticulture,which more broadly relates to the cultivation of flowers and plants so they will remain fresh as long as possible, and would be desirable for purchase, which also involves knowledge of customers' requirements and expectations. The ability to create a variety of floral designs such aswreaths,bouquets,corsages,boutonnières/'buttonholes', permanent arrangements, and other more complicated arrangements are also important.

Education, both formal and informal, is another significant segment of the floristry industry. Established floristry designers and artists impart their craft to students interested in floral design as hobby or career. Courses are generally available through community colleges, private post-secondary vocational schools, and professional florist trade associations.

In the Netherlands, the first horticultural college was founded in 1896 inNaaldwijk;the second horticultural college was founded in 1897 inAalsmeer.In 1926, the first national professional qualification examinations in floristry were held in the Netherlands. The horticultural college in Aalsmeer celebrated its 75th anniversary in 1972 and in 1997 its 100th anniversary. Since 1926 is the horticultural college in Aalsmeer was called the Rijks Middelbare Tuinbouw School (RTMS). The first professional floristry education started at the RMTS in 1968. The first professor in floristry at the horticultural college in Aalsmeer was Mr. Theo Boerma. In 1972 Theo Boerma started teaching professional evening courses for the floristry diploma: vakdiploma Bloemist-Winkelier. In 1980 Theo Boerma and his wife José Boerma founded the first privately owned floristry school; Boerma Instituut International Floral Design School in Aalsmeer. The floristry diploma was recognized by the Dutch government until 1996. When the borders of Europe opened, the diploma was no longer needed but professional training for Dutch and international students is still organised by the Boerma Instituut.

The floristry business has a significant market in the corporate and social event world, as flowers play a large part in the decor of special events and meetings. Centerpieces, entryways, reception tables, bridal bouquets, weddingchuppahs,and stage sets are only a few examples of how flowers are used in the business and social event settings. Flowers are also traditionally used in ecclesiastical settings and their arrangement is often done by skilled church volunteers.

Styles[edit]

Many nations have their own style of floral arranging. This is dependent on what flower varieties are readily available, and the culture of the nation.

Ikebana[edit]

Child learning the art of Ikebana.

Today, florists in Japan also sell pre-arranged or done-while-you-waitikebana.Ikebana is a style offloral designthat originated in Japan. Best known for its simplicity of line and form, ikebana is a design style primarily practiced for personal enjoyment. It has three parts of alignment: heaven, man, and earth.[1]

English Garden[edit]

English Garden style is traditionally anEnglishform of floral design. Stems are placed in a radial fashion and feature abundant use of seasonal flowers and foliages. These designs are often done as low, tufted mounds, or taller vase arrangements that are all-sided (360°), and incorporate garden flowers likeroses,gardenia,camellia,delphiniumandpeonies.The flowers are usually arranged with minimal space between the blooms and foliage is used to accent the flowers as these are the main feature.[clarification needed]

Modern/European Style[edit]

Modern/European Style floristry involves contemporary, linear designs that highlight unique forms of both individual floral materials and of the designs themselves. Arrangements generally feature negative space and incorporate asymmetric placement of materials. The style stands in direct contrast to traditional radial arrangements such as English Garden. Modern designs are identified by their play on the space used between each bloom, which is often dramatic, and the play on the use of color and different textures, which can be quite experimental.

Modern/European Style designs often incorporate unique, exotic or tropical flowers such asbird of paradise,orchids,Anthurium,andProteaof the Caribbean and other exotic locals, but may also employ more common blossoms, such as Roses, Gerberas and lilies.

Contemporary/Dutch Style[edit]

Contemporary/Dutch Style designs also involve contemporary and linear designs. The Dutch designs use a lot of different kinds of greens are used in a natural way. The "Dutch Garden" style arrangement—started in the early 1980s—is a very good example of a Dutch style arrangement. Stones, bark andmossesare used in these designs.

Australian Style[edit]

Australian floral style is a harmonious blend of nature's raw beauty and artistic expression. Drawing inspiration from the country's diverse landscapes and native flora, this style encapsulates the essence of the land Down Under. With a focus on native flowers like banksias, eucalyptus, and Waratahs, Australian floral arrangements exude a distinctive rustic charm. The style often showcases a fusion of textures, colours, and shapes, mirroring the dynamic contrasts found in the Australian environment. Whether it's a coastal-inspired arrangement echoing the tranquil shores or a bold creation capturing the vibrant hues of the outback, Australian floral style is a unique and captivating representation of the country's natural riches.[2]

Significance of particular flowers[edit]

Typically, a florist will organize flowers by season and holiday. Flowers have various different meanings in different cultures. The holidays and events for which flowers are used vary.Poppiesare used to remember fallen soldiers only in Great Britain and the Commonwealth countries.[3]People often prefer flowers that are associated with theirethnic groupor country and the cultural meaning of the flower color strongly affects their choice and use. Colors convey different meanings to different groups so that, for example, various colors may be associated withluckordeathorlove.A flower such as a red rose might communicate love in some cultures, whereas in others, it might be considered indecent or simply puzzling. The vastly divergent attitudes to the colorwhitecan also lead to miscommunication and sometimes give offense. White, for example, represents death in manyAsiancultures, whereas white is usually a symbol of purity and innocence in countries with aEuropeanheritage.[4]Early Victorians, among others, developed an entire, comprehensivelanguage of flowerssometimes referenced in the floral industry today.

Role in personal relationships[edit]

Due to the rich and nuanced significance of different flowers and the myriad design possibilities using floral materials, it is hardly surprising that floral arrangements play a number of roles in personal relationships. They're sent to express love, celebrate special occasions, offer condolences, and more.

During theCOVID-19 pandemicof 2020-2021, floristry became an even more important means of communicating with loved ones from a distance. AsThe New York Timesnoted, "in lieu of saying it in person, we're all saying it with flowers." This has led to an increase in profit for the American floral industry; over 80% of respondents to a survey conducted by theSociety of American Floristssaid their holiday sales had increased in 2020 compared with 2019.[5]

Fresh flower sources[edit]

There are usually three major sources of fresh flowers for retail florists: local growers, local wholesalers and flower auctions. The majority of these are supplied by specialisthorticulturalandcut flowersuppliers.

Internationally there are hundreds of wholesale flower markets and auctions, the largest of which is located in Aalsmeer, the Netherlands: the Bloemenveiling Aalsmeer.Other major markets include the fledglingDubai Flower Centreand the Ota Flower Market inTokyo,Japan.

Within North America,Miamiis considered to be the main distribution point for imported fresh flowers. Many local wholesalers purchase fresh flower stock from importers in Miami to resell to local florists in their areas. Wholesale flower districts are present in many North American cities such as New York, Boston, and Los Angeles, San Francisco and Carlsbad, California. Flower auctions are run using the Dutch clock system and are mainly located in Canada:Toronto,Montreal,andVancouver.

Floristry shops[edit]

In the Netherlands gardeners started to sell flower arrangements from around 1850. In 1851 Butz Flowers opened its doors in New Castle, Pennsylvania, and is still operating today as one of the oldest floristry shops in the United States. Soon after, around 1900, the first flower shops started to open in The Netherlands. At that time the flower shops also had small greenhouses from which they sold their flowers.

Generally, a florist's shop will contain a large array of flowers, sometimes displayed on the street, or will have a large plate glass window to display the flowers. To keep them fresh, the flowers will be refrigerated and kept in water, generally in glass or plasticvasesor other containers. Most shops have a refrigerator/chiller cabinet/cooler near the front of the shop/store with large glass doors so that customers can easily view the contents. Some shops also have another cooler out of the customers' view where they keep extra stock and arrangements for customers' orders. Most stores have a separate work room in which the design florist ordesignerscan work on orders with more privacy.

The flowers sold in florist shops typically represent the varieties abundantly available in the season but also include blossoms flown in from around the world. Basic varieties in temperate latitudes includeroses,tulips,irises,orchidsandlilies.Fashion sometimes plays a role in floristry; what is considered the flower that everyone needs to have today can change very quickly.

Abespoke ball of wool tribute by a florist in the town of Fareham; UK

Some shops also stock gift baskets,fruits,and chocolates as well as flowers, whereas some shops will purchase these things only when needed for an order. Floral business is seasonal and is heavily influenced by the following holidays and events:Christmas,Valentine's Day,Administrative Professionals' Day,Mothers' Day,All Souls Day,Advent,Easter,weddingsandfunerals.[6]These occasions make up the largest part of the business, with the sale ofhouse plantsandhome decorbeing a smaller, but more constant, part. Flowers for personal enjoyment as well as those selected to celebratebirthdays,anniversaries,thank-yous and get well wishes are also a significant portion of a florist's business.

Supermarket flowers[edit]

Supermarket display under fluorescent lighting
Wreath of dried roses

Cut flowers are widely sold in supermarkets and petrol stations. These outlets offer a limited selection, usually in the form of mixed bouquets and roses by the dozen. Flowers purchased at these outlets are generally less expensive than the flowers purchased at a florist shop. Professional florists may offer a greater selection, higher flower quality, or more skillfully arranged flowers.

Technology[edit]

In the United States, the number of florists has dropped since a peak of over 27,000 in 1992 to fewer than 20,000 in 2007. TheWorld Wide Webhas contributed to this decline by making alternatives more accessible.[7]

Floral wire servicesplay an intermediary by gathering orders to be fulfilled by local florists. Floral wire services take a percentage of customers order value for orders provided through their websites and additional fees for the transmission of orders to local florists.[8]

Few companies ship flowers direct to the consumer.ProFlowers,Interflora,Teleflora,FTDtypically function asorder gatherersand will work with local florists to have the order delivered.[9]

Floral foamis afoamused by florists to fixate flower stems for storage and delivery. It usually consists ofphenol-formaldehydeplastic. Due to an additional treatment withdetergents,the substance can soak up water and increase the longevity of arranged flowers.[10]Floral foam is non-biodegradable, non-recyclable and toxic for both humans and animals.[11]

See also[edit]

References[edit]

  1. ^Needleman, Deborah (6 November 2017)."The Rise of Modern Ikebana".The New York Times.ISSN0362-4331.Retrieved11 March2019.
  2. ^Terencelloydx (23 August 2023)."Australian Style Floristry".Stem Design.
  3. ^"Why We Wear Poppies On Remembrance Day".Imperial War Museums.Retrieved18 February2021.
  4. ^"Chinese Flowers and Their Meanings".Flower Meaning.Retrieved18 February2021.
  5. ^Lewis, Carly (17 February 2021)."We Are Saying It With Flowers. Loudly and Repeatedly".The New York Times.ISSN0362-4331.Retrieved19 February2021.
  6. ^This list of primary floral events is fromTeagasc – Advisory – Factsheet 29: Floristry.Archived6 August 2005 at theWayback Machine,Irish Agriculture and Food Development Authority, page reviewed on 30 August 2005.
  7. ^"the state of the florists 2009".Florists' Review Magazine.Archived fromthe originalon 7 October 2016.Retrieved11 April2016.
  8. ^Royer, Kenneth."the wire-service conundrum".Florists' Review Magazine.Retrieved11 April2016.
  9. ^Thompson, Connie (5 May 2014)."Plenty of good local florists, but beware ordering flowers online".KOMO News.Archived fromthe originalon 28 May 2015.Retrieved15 August2014.
  10. ^Mannix, Liam (13 February 2018)."Floral foam: How bad is the stuff at the bottom of your roses?".The Sydney Morning Herald.Retrieved9 July2018.
  11. ^"Green alternatives to floral foam".goodhousekeeping.com. 9 April 2021.Retrieved20 February2022.