For Your Consideration (advertising)
For Your Considerationis a heading frequently used inadvertisementsspecifically directed towards members of awards voting groups in the entertainment industry, like theAcademy of Motion Picture Arts and Sciencesthat annually presents theAcademy Awardscelebrating the best inmotion pictures,or theAcademy of Television Arts & Scienceswhich presents thePrimetime Emmy Awardsfortelevision. They are often found inentertainmenttradepublications such asVariety,Backstage,andThe Hollywood Reporter,as well asoutdoor advertising,direct mailers,and events inLos Angeles.[1]
Each year television studios and thetelevision networksspend large sums of money on For Your Consideration ads extolling the alleged virtues of their films or programs released over the previous year.[2][3]In recent years, these ads have begun to appear online at websites popular with voting members of the applicable academies.
In the mid-1990s, in addition to print advertising, networks began releasing special editions of their programming (screeners) to allow voters a chance to review the content before casting their votes.[4]MailingDVDsets to Emmy voters became a common practice; clever packaging has been credited with garnering Emmy nominations for otherwise forgotten programs, and the ever-increasing complexity of mailers has been likened to anarms race.[5]Some studios, however, have begun moving their content online to lessen environmental impact and avoid the high cost of postage.[6][7]Online applications have their own benefits: In 2009Showtimelaunched a password-protected site that allowed voters to downloadstreaming videoof "For Your Consideration" programming to mobile devices.[8]AMPAS added a streaming option on their website for film screeners in 2019.[9]
References[edit]
- ^For Your Consideration: An Increasingly Lavish Emmy Campaign Season.The New York Times.19 June 2017.
- ^Billington, Alex (November 22, 2008)."The Dark Knight's For Your Consideration Ads in Variety".Firstshowing.net.
- ^"More Variety Covers, Less Variety on the Cover".New York Times.December 19, 2008.
- ^Fitzpatrick, Eileen (June 11, 1994).Billboard.p. 72.
- ^Gervich, Chad (May 29, 2007)."Will Emmy notice fancy packages?".Variety.
- ^Collins, Scott (June 4, 2008)."TV networks scaling back on DVD mailers".Los Angeles Times.
- ^Nordyke, Kimberly (May 19, 2008)."TV networks, studios get creative for Emmy season".Reuters.
- ^"Showtime Emmy campaign goes mobile".Reuters.March 4, 2009. Archived fromthe originalon May 11, 2009.
- ^Chitwood, Adam (October 31, 2019)."Oscar Voters Can Now Stream Best Picture Contenders for the First Time".Collider.RetrievedMarch 19,2023.
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