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Forward Madison FC

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Forward Madison FC
Nickname(s)The Flamingos
FoundedMay 17, 2018;6 years ago(2018-05-17)
StadiumBreese Stevens Field
Capacity5,000
OwnerBig Top Events
COOConor Caloia
CoachMatt Glaeser
LeagueUSL League One
2023USL League One, 6th of 12
Playoffs: Quarterfinals
WebsiteClub website
Current season

Forward Madison FCis an American professionalsoccerteam based inMadison, Wisconsin.The team was founded in 2018, and played its inaugural season in2019.The team competes inUSL League One,the third division of theUS soccer league systemand plays their home matches atBreese Stevens Field.

History[edit]

In January 2018, it was announced that Big Top Events, which owns theMadison Mallardsand has operatedBreese Stevens Fieldsince 2015, were planning to bring a soccer franchise to Madison which would begin in early 2019.[1]As part of the plan, Big Top Events looked to have $2 million invested into renovating the stadium, pending a contract renegotiation with the City of Madison.[2]Big Top Events wished to have a longer-term lease, along with an increase in the number of concerts at the stadium, more employees at the venue, and $1.6 million from the city for facility upgrades.[3]

On May 15, 2018, the Madison City Council approved a new ten-year contract with Big Top Events. As part of the agreement, the city agreed to pay $1.3 million toward facility improvements.[4]This included an expansion of the stadium for a seating capacity of 5,000.[5]Following this, Madison was officially announced as the fourth founding member ofUSL League Oneon May 17, 2018.[6]The professional league, which is the third-division in theUS soccer league system,began in March 2019.[7][8]Madison became the first team based in theMidwestern United Statesto join the league, and is the only current outdoor professional soccer team inWisconsin.[9]Following the announcement,Peter Wiltwas appointed as managing director of the team.[10]Wilt is well known for founding new clubs; Madison was the sixth team Wilt helped launch, having previously been involved in the formation of teams such asChicago FireandIndy Eleven.[11][12]

Logo of Madison Pro Soccer prior to the club name being chosen

In June 2018, Madison Pro Soccer began a "Name Your Club" online voting contest to recommend a name for the team.[13][14]Names under consideration spanned from traditional football names like "Madison United FC" to such whimsical choices as "Holsteins","MadisonCurds",and" 77 Square Miles SC ". On July 16, it was announced that the final vote was between the names" Forward Madison FC/SC "and" AFC Madison ".[15]Forward Madison FC was announced as the official name on November 18, 2018, along with the logo and team colors, at an event at theWisconsin Historical Society.[16]"Forward" is the state motto of Wisconsin.[17]

On September 27, 2018,Daryl Shorewas announced as the first head coach of Madison.[18][19]He will also serve as the technical director of the team.[20][21]Shore had previously worked in various roles at Chicago Fire with Peter Wilt, and served as the interim coach ofReal Salt Lakein 2017.[22][23]In September 2018,Don Smartwas the team's first player signing, which was announced on October 24.[24]

On December 7, 2018, the club announced a one-year affiliation agreement withMinnesota United FCofMajor League Soccer.[25]

Following the club's inaugural season, Peter Wilt left to take a position with the league, developing supporters groups and assisting teams with their fan engagement.[26]

On March 5, 2020, the Forward Madison FC announced a one-year affiliation agreement with theChicago Fire FCofMajor League Soccer.[27]

On December 1, 2020,Carl Craigwas announced as the head coach and technical director. Craig had previously served as the head coach ofNASLclubMinnesota United.[28]Following a 9th-place finish in 2021, Craig was dismissed.[29]

Leading up to the 2022 season,Matt Glaeserwas hired as head coach and technical director.[30]In an email to season ticket holders before the final game of the 2022 season,COOConor Caloia confirmed that Glaeser would return for the 2023 season.[31]

Social media presence[edit]

The team started receiving national attention in January 2019, during thepolar vortex,when the social media intern tweeted a photo of aplastic flamingostuck in the snow accumulating on the field.[32]Within a few days, the snow became deep enough to cover the entire flamingo.[33]This second tweet wentviral,ending up with over 22 thousand likes, and 7.8 thousand retweets.[34]"Full mingo" has become a catchphrase for the team.[33][35]

Forward Madison has continued to have a strong digital media presence, which the club uses to promote itself to fans outside of the Madison area, billing itself as "the world's second favorite team".[35][36]

Mascot[edit]

On May 4, 2019, Forward Madison unveiled its dairy cow mascot, named "Lionela Bessi" following a fan vote.[37][38]The club announced a retirement party for Bessi to be held at their 2024 home opener on April 13, 2024.[39]

The club adopted Bessi's calf as a mascot as well. A second fan vote ended up with the name "Rose Cowbelle," after the University of Wisconsin alumna and pro playerRose Lavelle.[40]

Stadium[edit]

Breese Stevens Fieldhosts the team's matches.
Further information:Breese Stevens Field

The team plays their matches atBreese Stevens Fieldin Madison, which was expanded from a grandstand capacity of 3,740 to 5,000.[41]The stadium, which was built in 1925, is the city's oldest sports park. It is owned by the City of Madison and has been operated since 2015 by Big Top Events.[5]The venue has been designated as a city landmark since 1995, and in 2015 was listed on theNational Register of Historic Places.[42]The stadium hosts theEast High Schoolsoccer and football teams, theMadison Radicalsultimateteam, as well as other sport competitions, concerts, and community events.[3]

Due to theCOVID-19 pandemic,the club moved its2020 USL League One seasongames toHart ParkinWauwatosa,seventy-five miles away.[43][44]

Attendance[edit]

Forward Madison FC's inaugural 2019 season saw an average home attendance of 4,292, the highest inUSL League One.[45][46]

Uniforms[edit]

Badge and colors[edit]

Madison's city flag

The team's logo features a flamingo, as the city's official bird is theplastic flamingolawn ornament.[47]It was designed at Madison-based graphic design firm Planet Propaganda.[48]

The club's light blue color comes from theMadison flag,as does the white sash. At the bottom of the badge, Roman numerals spell out608,the city's area code.[49]

Sponsorship[edit]

Kit manufacturer Period Shirt sponsor Sleeve sponsor
DenmarkHummel 2019 Dairyland Insurance —
2020–2024 Just Coffee Co-op

Uniform history[edit]

Forward Madison FC has become known for creating "bold, interesting jerseys year after year".[50]Those jerseys have also been a huge retail success; in their inaugural season, Forward Madison earned twice as much from shirt sales as the rest of USL League One combined. In 2021, team COO Conor Caloia revealed that 20 percent of the club's gross revenue comes from merchandise, as compared to 8-10% for most other teams.[51]

Forward Madison's home jerseys feature a sky blue field with white sash, a reference tothe city's flag(which itself references the geography of the city on an isthmus). A sublimated flamingo design appears on the home shirt, and sublimated pink flamingos dot the club's inaugural white away jersey.[47]

On March 14, 2020, Forward Madison unveiled its second-ever change shirt. The design features diagonal pink stripes, with names of 900 season ticket holders in the white space between.[52]The shirt was designed by members of the supporters group The Flock, in what is believed to be a first for professional sports.[53]

The club's original pink-patterned third jersey, worn inU.S. Open Cupappearances, was selected as the best world soccer jersey in satellite radio channelSiriusXM FC's 2019 "Kit of the Year" competition. It defeated theChicago Red Starshome kit with over 200,000 votes.[54][55]A new third kit, featuring a swirling pattern of navy blue, sky blue, and pink, was unveiled on May 23, 2020.[56][57]Called the "Drip Kit", it was inspired by team designer Cassidy Sepnieski's experiments withhydro dipping.[58]

On June 23, 2021, Forward Madison unveiled a new third kit for 2021, including a fully reversible jersey. Dubbed the "Beach/Club" jersey, it is black with hot pink flamingos on one side, and pink with a hand-drawnAloha shirt-style design on the other featuring flamingoes, palm trees, and theWisconsin State Capitol.[59]They wore the shirt at their next match, playing in the black side for the first half and reversing it to the pink side for the second half. The team believes this was the first time such a change had been pre-planned for a competitive match, as opposed to needing to address clash issues arising during one. The gimmick had been cleared with the USL ahead of time, after the league consulted theLaws of the Gameand found no prohibition against it.[51]

Later that year, Forward Madison held an unveiling ceremony in Madison andLondonfor the release of an additional shirt to be worn only for friendlies, known as the "Friends With Benefits" shirt. Also designed by Cassidy Sepnieski, the shirt is covered with checkers of team colors pink, sky blue, and dark blue in fading gradients, with one of the squares being aQR code.Fans away from Madison can scan that code to purchase a beer for a fan at Breese Stevens Field. Fans in attendance at a home match can redeem one of the purchased beers and are given the name, location, and social handles of the purchaser so they can reach out to thank them.[60][61]The club's stated intention with this shirt is "to connect the global soccer community through kits and beer".[62]

Home[edit]

2019–2020
2021–2022
2023–present

Away[edit]

2019
2020
2021
2022

Alternate[edit]

2019
2020
2021
2021
2021

Supporters[edit]

The club recognizes six independentsupporters groups,each with a different focus.[63]The Flockis the first and largest group, and the Independent Supporters' Association for the club.[64]The other groups areLa Barra 608,by and for Latino fans,Forward Unionwith a focus on community service,Featherstone Flamingos,an inclusive group that celebrates Black culture (named forDon Featherstone,creator of the plastic lawn flamingo),Accessimingos,the first supporters group in North America focused on fans with disabilities,[65]andMingo Ladiesfor supporters who identify as women. A portion of members of the Flock also run a group centered around civic engagement called "Pink Tape".[66]

The club also has an international membership program calledMingos Worldwide,which comes with a scarf bearing their promotional slogan "The World's Second Favorite Team".[36][17]

Alternative rock actThe Racing Pulseswrote the song "Go, Forward!" for Forward Madison FC. The official music video for the song was released in 2020. It was filmed at Breese Stevens Field and featuresMandela Barnes.[67][68][69][70]

Players and staff[edit]

Current roster[edit]

As of June 25, 2024(2024-06-25).[71]

Note: Flags indicate national team as defined underFIFA eligibility rules.Players may hold more than one non-FIFA nationality.

No. Pos. Nation Player
1 GK PhilippinesPHI Bernd Schipmann
2 DF IsraelISR Michael Chilaka
4 DF AustraliaAUS Mitch Osmond(captain)
5 DF United StatesUSA Timmy Mehl
6 MF United StatesUSA John Murphy
7 MF United StatesUSA Wolfgang Prentice(on loan fromOakland Roots)
8 MF United StatesUSA Devin Boyce
9 FW United StatesUSA Christian Chaney
10 MF EnglandENG Aiden Mesias
11 FW SenegalSEN Cherif Dieye
12 FW United StatesUSA Garrett McLaughlin
No. Pos. Nation Player
14 FW VenezuelaVEN Mauro Cichero
16 DF AustriaAUT Jacob Crull
17 FW United StatesUSA Derek Gebhard
19 FW ColombiaCOL Juan Galindrez
20 FW UruguayURU Agustín Dávila
21 MF United StatesUSA Jimmie Villalobos(on loan fromOne Knoxville)
22 DF United StatesUSA Stephen Payne
24 FW South AfricaRSA Nazeem Bartman
25 DF Democratic Republic of the CongoCOD Ferrety Sousa
99 GK United StatesUSA Martin Sanchez

Coaches and management[edit]

Coaching staff
United StatesMatt Glaeser Head coach and technical director
United StatesNeil Hlavaty Assistant coach
United StatesJim Launder Assistant coach
United StatesJohn Pascarella Assistant coach
United StatesAaron Hohlbein Assistant Coach
Sport management and organization
United StatesConor Caloia Chief operating officer
United StatesVern Stenman President
United StatesZane Heinselman Vice President and General Manager
United StatesKeith Tiemeyer Director of Soccer Operations & Development

Records[edit]

Year-by-year[edit]

All records as of July 3, 2024(2024-07-03).

Season League Regular Season Playoffs U.S. Open Cup USL Cup Top scorer Average
attendance
P W D L GF GA Pts Pos Player Goals
2019 USL1 28 12 7 9 33 26 43 4th Semifinals 3R — JamaicaDon Smart 9 4,292
2020 USL1 16 5 6 5 20 14 21 7th Did not qualify Cancelled United StatesMichael Vang 4 504
2021 USL1 28 8 12 8 32 34 36 9th Did not qualify Cancelled United StatesJake Keegan 6 2,761
2022 USL1 30 7 12 11 34 44 33 9th Did not qualify 3R FinlandJeremiah Streng 7 3,877
2023 USL1 32 11 10 11 38 40 43 6th Quarterfinals 2R United StatesChristian Chaney 11 4,310
2024 USL1 10 5 4 1 19 8 19 TBD TBD 2R TBD United StatesChristian Chaney 7 4,084

Head coach records[edit]

All records as of July 3, 2024(2024-07-03).Includes regular season, playoffs, U.S. Open Cup, USL Cup. Excludes friendlies. Games going to penalty kicks marked as draws.

Name From To P W D L GF GA Win%
United StatesDaryl Shore September 27, 2018(2018-09-27) October 27, 2020(2020-10-27) 48 19 13 16 59 45 039.58
EnglandCarl Craig December 1, 2020(2020-12-01) November 4, 2021(2021-11-04) 28 8 12 8 32 34 028.57
United StatesMatt Glaeser December 3, 2021(2021-12-03) Present 83 28 26 29 100 107 033.73

Player records[edit]

All statistics as of July 3, 2024(2024-07-03).Players currently under contract by Forward Madison FC are inbold.

Most appearances[edit]

Competitive matches only, includes appearances as substitute. Numbers in parentheses indicate goals scored.

Rank Player Years League Playoffs U.S. Open Cup USL Cup Total
1 United StatesDerek Gebhard 2021– 93 (14) 1 (0) 2 (0) 5 (2) 101(16)
2 United StatesEric Leonard 2019–2022 95 (1) 1 (0) 4 (0) 0 (0) 100(1)
3 AustraliaMitch Osmond 2022– 66 (1) 1 (0) 2 (0) 4 (0) 73(1)
United StatesConnor Tobin 2019–2021 69 (3) 1 (0) 3 (0) 0 (0) 73(3)
5 South AfricaNazeem Bartman 2022– 62 (10) 1 (0) 4 (1) 4 (0) 71(11)
6 MexicoChristian Díaz 2019–2021 59 (2) 1 (0) 3 (1) 0 (0) 63(3)
7 JapanJiro Barriga Toyama 2019–2021 58 (1) 1 (0) 3 (2) 0 (0) 62(3)
8 United StatesAndrew Wheeler-Omiunu 2022–2023 54 (1) 1 (0) 3 (0) 0 (0) 58(1)
9 United StatesStephen Payne 2023– 42 (3) 1 (0) 3 (0) 5 (0) 51(3)
10 AustriaJacob Crull 2023– 40 (2) 1 (0) 3 (0) 5 (0) 49(2)
PhilippinesBernd Schipmann 2023– 42 (0) 1 (0) 1 (0) 5 (0) 49(0)

Top goalscorers[edit]

Competitive matches only. Numbers in parentheses indicate appearances made.

Rank Player Years League Playoffs U.S. Open Cup USL Cup Total
1 United StatesChristian Chaney 2023– 14(39) 1(1) 2(2) 1(4) 18(46)
2 United StatesDerek Gebhard 2021– 14(93) 0(1) 0(2) 2(5) 16(101)
3 South AfricaNazeem Bartman 2022– 10(62) 0(1) 1(4) 0(4) 11(71)
4 JamaicaDon Smart 2019–2020 9(43) 0(1) 1(3) 0(0) 10(47)
5 BrazilPaulo Jr. 2019–2020 8(43) 0(1) 0(2) 0(0) 8(46)
6 FinlandJeremiah Streng 2022 7(30) 0(0) 0(2) 0(0) 7(32)
7 United StatesJake Keegan 2021 6(23) 0(0) 0(0) 0(0) 6(23)
8 United StatesJ. C. Banks 2019–2020 5(42) 0(1) 0(3) 0(0) 5(46)
BrazilMatheus Cassini 2022 5(26) 0(0) 0(2) 0(0) 5(28)
10 EnglandAiden Mesias 2023– 4(38) 0(0) 0(3) 0(5) 4(46)
Republic of IrelandAaron Molloy 2021 4(27) 0(0) 0(0) 0(0) 4(27)
EnglandJayden Onen 2023 3(26) 0(0) 1(1) 0(0) 4(27)
United StatesRyan Sierakowski 2021 4(12) 0(0) 0(0) 0(0) 4(12)
JamaicaRojay Smith 2022 4(25) 0(0) 0(2) 0(0) 4(27)
Trinidad and TobagoJosiah Trimmingham 2020–2021 4(24) 0(0) 0(0) 0(0) 4(24)
United StatesMichael Vang 2020–2021 4(23) 0(0) 0(0) 0(0) 4(23)

Top assist scorers[edit]

Competitive matches only. Numbers in parentheses indicate appearances made.

Rank Player Years League Playoffs U.S. Open Cup USL Cup Total
1 BrazilPaulo Jr. 2019–2020 9(43) 0(1) 2(2) 0(0) 11(46)
2 JamaicaDon Smart 2019–2020 8(43) 0(1) 1(3) 0(0) 9(47)
3 United StatesDerek Gebhard 2021– 8(93) 0(1) 0(2) 0(5) 8(101)
4 EnglandJayden Onen 2023 6(26) 0(0) 1(1) 0(0) 7(27)
United StatesCyrus Rad 2021–2022 6(40) 0(0) 1(1) 0(0) 7(41)
6 South AfricaNazeem Bartman 2022– 6(62) 0(1) 0(4) 0(4) 6(71)
7 BrazilMatheus Cassini 2022 5(26) 0(0) 0(2) 0(0) 5(28)
United StatesChristian Chaney 2023– 4(39) 0(1) 0(2) 1(4) 5(46)
United StatesStephen Payne 2023– 4(42) 1(1) 0(3) 0(5) 5(51)
10 United StatesJake Keegan 2021 4(23) 0(0) 0(0) 0(0) 4(23)
United StatesMikey Maldonado 2022 4(28) 0(0) 0(2) 0(0) 4(30)
PanamaJosiel Núñez 2019 4(26) 0(1) 0(2) 0(0) 4(29)
United StatesAndrew Wheeler-Omiunu 2022–2023 4(54) 0(1) 0(3) 0(0) 4(58)

Captains[edit]

Player Years
United StatesConnor Tobin 2019–2021
United StatesJake Keegan 2021
AustraliaMitch Osmond 2022–

Honors[edit]

Player honors[edit]

Year Pos. Player Competition Honor Ref.
2019 DF MexicoChristian Díaz USL League One First Team All-League [72]
FW BrazilPaulo Jr. USL League One Second Team All-League
2020 GK United StatesChris Brady USL League One Young Player of the Year [73]
DF United StatesConnor Tobin USL League One Second Team All-League [74]
2021 MF Republic of IrelandAaron Molloy USL League One First Team All-League [75]
DF United StatesConnor Tobin USL League One Second Team All-League
2022 DF United StatesMikey Maldonado USL League One Second Team All-League [76]
2023 DF AustriaJacob Crull USL League One Second Team All-League [77]

References[edit]

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  60. ^"Forward Madison 2021 Hummel" Friends With Benefits "Shirt".footballshirtculture.com.Football Shirt Culture. August 29, 2021.RetrievedSeptember 9,2021.
  61. ^"Forward Madison's Newest Kit Connects Fans Through Beer and the Beautiful Game".www.uslleagueone.com.USL League One. September 3, 2021.RetrievedSeptember 9,2021.
  62. ^"FORWARD MADISON RELEASES THE FRIENDS WITH BENEFITS KIT".forwardmadisonfc.com.Forward Madison FC. August 28, 2021.RetrievedSeptember 9,2021.
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  65. ^"Forward Madison welcomes the Accessimingos to The Flock".forwardmadisonfc.com.January 8, 2019.
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External links[edit]

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