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Freakum Dress

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"Freakum Dress"
SongbyBeyoncé
from the albumB'Day
ReleasedSeptember 4, 2006
Recorded2006
Genre
Length3:20
LabelColumbia
Songwriter(s)
Producer(s)Rich Harrison
Music video
"Freakum Dress"onYouTube

"Freakum Dress"is a song by American singer and songwriterBeyoncéfrom her second solo studio albumB'Day(2006). It was written by Beyoncé,Rich Harrison,Angela BeyincéandMakeba Riddick."Freakum Dress" received comparisons toDestiny's Childsongs recorded in the 1990s. The song's production includeswhistles,cymbaldominated scatterrhythmsand abeataugmented byhi-hatsand plinkingkeyboard pulses.Lyrically, Beyoncé advises women who have partners with straying eyes to put on alluring dresses and grind on other guys in dance clubs, to regain their affections.[1]

"Freakum Dress" was generally well received by music critics who complimented Beyoncé's vocals as well as the assertiveness with which she delivers the lyrics. Many of them also noted that the beat of song melds very well with the vocal arrangement and the instruments used. The music video for the song was directed byRay Kay,with co-direction from Beyoncé, for theB'Day Anthology Video Album(2007). It features Beyoncé dancing with women of different ages, races, and sizes. Thirty metallic dresses were designed byTina Knowlesand were used in the production. Beyoncé explained that the main reason behind shooting a video for the song was to show what a "freakum dress" looks like.[2]The song was part of theset listsof several of Beyoncé's worldwide tours, includingThe Beyoncé Experience(2007),I Am... World Tour(2009–10), andThe Mrs. Carter Show World Tour(2013) as well as her 2012 revueRevel Presents: Beyoncé Live.In 2016, the song was played during an interlude onThe Formation World Tour.

It ranked number 1 onBillboard's "100 Best Deep Cuts by 21st Century Pop Stars" list.[3]

Recording and conception

[edit]
Sometimes a woman feels like she needs to remind her man why he is in love with her or fancied her in the first place. All women have that freakum dress at the back of their wardrobe and they can just put it on and it will remind them. "
—Beyoncé elaborating on the theme of "Freakum Dress".[4]

"Freakum Dress" was conceived atSony Music Studios,in New York City, when Beyoncé enlisted Harrison to co-produce for her albumB'Day(2006). She and Harrison had previously collaborated on her 2003 single "Crazy in Love".[5]She arranged for Harrison,Sean GarrettandRodney Jerkinsto be given individual rooms at the studio. In this way, Beyoncé fostered "healthy competition" between the producers by going into each of their rooms and commenting on the "great beats" the others were creating.[6]Roger FriedmanofFox News Channelnoted that "Freakum Dress" and "Suga Mama"(2006), Harrison's other contribution toB'Day"fall short of originality but mimic theChi Lites[sic] percussion section [of "Crazy in Love" ] yet again ", adding," Harrison is like theIndiana Jonesof soul, constantly pulling out forgotten gems of the past for sampling [...] You can't help but think: Thank God someone wrote music in the past that can be repurposed now. "[5]Harrison coined the term "Freakum dress” for a “sassysartorialitem that can help recharge a relationship "[7]and co-wrote the song with Beyoncé,Angela BeyincéandMakeba Riddick.[8]In an interview withUSA Today,Beyoncé talked about the content "Freakum Dress", stating that an outfit which reminds of the best moments in a couple's life, is a necessity for every woman's wardrobe.[7]

In June 2006, Beyoncé invited Tamara Coniff ofBillboardto a New York recording studio.[9]There she premiered several songs from the album including "Ring the Alarm"(2006) and" Freakum Dress ", both were cited as possible second singles although in the end it was actually" Ring the Alarm "that becameB'Day's second single.[9]Beyoncé told Coniff that "Freakum Dress" was one of her favorite songs ever.[9]

Music and theme

[edit]
"Freakum Dress"
A 20-second sample of the song demonstrating theriff,and Knowles urging women to put on their "freakum dresses".
Problems playing this file? Seemedia help.

According to the sheet music published at Musicnotes.com byHal Leonard Corporation,"Freakum Dress" is a moderateR&Bsong played “with a steady beat”, incommon time,written in thekeyof F♯-Minor; the range of the composition is from a low C♯4 to F♯5.[10][11]The song’s verses alternate from thechordsof F♯ and C.[10]The track also draws from thehip hop,[12]funk,[13]anddance-popgenres.[14]Mike Joseph ofPopMattersobserved that the song shows influences by 1970sfunkmusic, and contains limited elements of 1980sgo-go.[15]According to Phil Harrison ofTime Out,"Freakum Dress" consists of a steady "longcrescendo,welding gallopingbeatsand a steamrolling two-noteriff",accompanied by severalgenres of music,which he qualified as "multi-tracked".[16]Spence D. ofIGN Musicnoted that the song consists of frequentwhistlesas well as crashingcymbaldominated scatterrhythmsand a beat which fits the "powerful, loud, confident lines" in which Beyoncé asks for the attention of her man,[17]and urges women to have a beautiful dress to spice up their sexual life.[7]"Freakum Dress" opens with a spokenintroduction.[10]Throughout the song, Beyoncé sings her lines in an assertive manner on melding shatteringhi-hats"and plinkingkeyboard pulses.[17]

According to Joseph, "Freakum Dress" is thematically similar to "Bills, Bills, Bills"(1999) and"Say My Name"(2000), from theDestiny's Childera.[15]Ann PowersofLos Angeles Timesnoted that "Freakum Dress" celebrates showing off.[18]Jon ParelesofThe New York Timesviewed the concept of the song as not merely having a nice wardrobe to entice men, but it also serves as "a means of self-assertion."[19]In the song, the female protagonist pulls out her best dress to remind her potentially wandering mate of what he is leaving at home.[15]Jody Rosen ofEntertainment Weeklyadded that Beyoncé also seemingly gives professional advice to women on how to hold a man's attention in a long-term relationship. She sings: "I think I'm ready/ Been locked up in the house way too long / It's time to get it, [be]cause once again he's out doing wrong [...] Wear very skimpy clothes...".[20][21][22]Joseph commented that in the song, Beyoncé is capable of wearing anything to keep her man by her side rather than dumping him.[15]Sarah Rodman ofThe Boston Globeadded that after having skirted her best dress, Beyoncé eyes other guys indance clubsto make her own man jealous, in the hope of regaining his attention but she also makes sure that he really pays when he does her wrong.[1][23]Beyoncé later refers to her "freakum dress" in "Jealous", a track from her fifth studio albumBeyoncé(2013).[24]

Reception

[edit]
Beyoncé performing "Freakum Dress" during The Mrs. Carter Show World Tour, 2013

The song received mostly positive reviews. Phil Harrison ofTime Outcalled "Freakum Dress" a “magnificent production” thanks to its vocal arrangements and commented that its beat can "drive the boys crazy."[16]Brian Hiatt ofRolling Stonemagazine wrote that even though "Freakum Dress" was less harmonically and melodically “produced” than songs such as "Crazy In Love" (2003), or even songs from theDestiny's Childera, it remains a “good track” due to its highly energetic beat.[25]Jaime Gill ofYahoo! Musiccalled the track "discordant" and "menacing",[26]while Jon Pareles ofThe New York Timescalled it "overwrought".[27]In a separate review, Jon Pareles said that the song will remain as one of Beyoncé's most memorable tracks thanks to its streak of rage,which is "perfectly groomed but unmistakable".[19]Bill Lamb ofAbout.comchose "Freakum Dress" as one of the three best songs on the entire record,[28]and called it a “powerful, emotionally intensive and energetic track”.[29]Caroline Sullivan ofThe Guardiancalled the song a "lighthearted crunk spree" that reminds girls of the significance of having a nice dress in their wardrobe.[30]

Mike Joseph ofPopMatterscomplimented the overall concept of the song, noting that the lyrics do not "radiate" enough warmth.[15]Sal Cinquemani ofSlant Magazinejokingly said that Beyoncé has added the term "Freakum Dress" "to thepoplexicon."[31]Elysa Gardner ofUSA Todaysaid that "self-assurance is evident on a tune onB'Daycalled 'Freakum Dress' ",[7]while another review by the staff members of the same magazine complimented the song's sexual imagery, stating "…When Ms. Bootylicious [Beyoncé] sings of squeezing that jelly into a 'Freakum Dress', the imagination runs wilder than any video would.”[32]Darryl Sterdan, writing for the Canadian websiteJam!,complimented the song's "bashing beat and irresistible chorus".[33]Andy Kellman ofAllMusicdescribed "Freakum dress" as a "blaring and marching" track.[21]Calling "Freakum Dress" one of the best dance tracks that Beyoncé has ever sung, Norman Mayers ofPrefix Magazinechose it as one of the standout songs of the album.[14]While reviewingB'Day,Chuck Arnold ofPeoplemagazine wrote, "'…ladies' anthem 'Freakum Dress' finds Beyoncé working all her bootylicious powers over some slamming funk…".[34]"Freakum Dress" reached number twenty-five on the USBubbling Under Hot 100 Singleschart issue dated September 9, 2007.[35]The same day, it also charted on the USBubbling Under R&B/Hip-Hop Singleschart at number sixteen.[36]

Music video

[edit]

Concept and filming

[edit]
Knowles dancing with several background female dancers in a studio
Beyoncé dancing in the video for "Freakum Dress", which features women of different sizes as well as ages and neon-framed mirrors in the background

The music video was co-directed byRay Kay[37]and Beyoncé for theB'Day Anthology Video Album,which was released the same month:[38]it was one of eight videos shot in two weeks for the album.[39]The choreography was done byDanielle PolancoandJonte' Moaning,who used a 1980s retro set.[40]Beyoncé explained the concept of the video atMTV:"It's probably the most flamboyant video, and the metallic dresses are so beautiful, they added so much color. I had to do a video for this song. Everyone wanted to know what a 'freakum dress' was, and you can't really explain it, you have to see it. Everyone has their own version, so we had so many women — of different races, sizes, shapes, ages — because we all have those dresses we pull out when we need to shut it down."[2]

After two weeks of shooting, Beyoncé decided to call her motherTina.The latter designed thirty dresses for the video, with eight of them for her daughter.[2]Due to limited time, certain dress were sewed on the spot in approximately ten minutes each by taking fabric from one dress, making a slit in it, draping it and putting a belt on it.[2]The glasses that Beyoncé wears in the video were borrowed from hermake-upartist, Francesca Tolot.[2]The video was finished in about eighteen hours of filming and it features Ebony Haith from thefirst cycle ofAmerica's Next Top Model.Throughout the video, Beyoncé can be seen fixing her hair in aneonmirror and is surrounded by neon-constructed doors, catwalks and podiums.[2]It premiered onBET's106 & Parkand on American Music Channel, among others, before the release of the video anthology.[2][41]

Synopsis and reception

[edit]

The video begins with Beyoncé dancing in front of a target before moving to her putting on blush and lipstick next to two other men in a room full of neon framed mirrors. The men then pull a dress onto her and as the chorus begins, she walks by several women dancing on neon boxes before beginning to do a dance routine with them. As the chorus ends, she is shown surrounded by several men in a dark room and dancing in front of barcode-like walls. The video then moves to her walking down a neoncatwalk.As the bridge starts, she begins doing a fierce dance routine, while constantly switching dresses. A scene is then shown with her dancers pretending to be paparazzi swarming her with microphones, before ending with Beyoncé whipping her hair in front of the target. Sal Cinquemani of Slant Magazine gave a negative review for the video, describing it as "sloppily edited". He further commented that it "plays out like a cheap fashion show forHouse of Deréoninstead of the couture-as-weapons anthem it should be ".[42]

Live performances

[edit]
Beyoncé performing "Freakum Dress" during herI Am... World Tour,2009

Although Beyoncé did not perform "Freakum Dress" in any televised appearances, the song was part of her set list onThe Beyoncé Experience.[43]On August 5, 2007, Beyoncé performed the song at theMadison Square GardeninManhattan,where she directly started the song with the line: "Stop, I ain’t ready yet — wait, let me fix my hair...".[19]Jon Pareles ofThe New York Timespraised the performance, stating: "Beyoncé needs no distractions from her singing, which can be airy or brassy, tearful or vicious, rapid-fire with staccato syllables or sustained in curlicued melismas. But she was in constant motion, strutting in costumes [...]".[19]Tonya Turner ofThe Courier-Mailreported that tracks like "Freakum Dress", "moved fans to screams of endearment".[44]David Schmeichel of Jam! wrote that Beyoncé performed a "ballsy" version of the song.[45]Anthony Venutolo of New Jersey On-Line wrote that Beyoncé "boiled over" during the performance of the song.[46]It was included as the third track on Beyoncé's live albumThe Beyoncé Experience Live(2007).[47]

It was also part of the set list on theI Am... World Tour.[43][48]When Beyoncé performed the song inSunrise, Floridaon June 29, 2009, she was wearing a glittery gold leotard. As she sang, animated graphics of turntables, faders and other club equipment were projected behind Beyoncé, her dancers and musicians.[49]Beyoncé was accompanied by her two drummers, two keyboardists, a percussionist, a horn section, three imposing backup vocalists called the Mamas and a lead guitarist, Bibi McGill.[50]During the performance, she bent backwards at her guitarist's feet.[51]Jonathon Moran ofThe Sunday Telegraphpraised Beyoncé's dancing during the performance of the song on the I Am... World Tour.[52]"Freakum Dress" was included as the fourth track on the deluxe edition ofI Am... World Tour(2010).[53]According to Andy Kellman of Allmusic, the performance has a "hard rockoverhaul ".[54]

In May, 2012, Beyoncé performed "Freakum Dress" during herRevel Presents: Beyoncé LiverevueatRevel Atlantic City.[55]While singing the song, Beyoncé was wearing a black dress and performed a "strut-heavy footwork".[56][57]Dan DeLuca fromThe Philadelphia Inquirernoted that "herrockmoves on songs like 'Freakum Dress,' which find her facing off with a leather-jacketed lead guitarist, tend to be of the screaming-solo-played-on-a-Flying Vee variety. "[56]Ben Ratliff ofThe New York Timesmentioned "Freakum Dress" in the "almost continuous high point" of the concert.[58]Jim Farber ofDaily Newswrote that "The first, and last parts of the show stressed the steeliest Beyoncé, told in bold songs" like "Freakum Dress".[59]Brad Wete, writing forComplexnoted that Beyoncé was "wagging her bootyliciousness at the audience" while performing the song.[60]The performance of "Freakum Dress" was included on the live albumLive in Atlantic City(2013) which was filmed during the revue.[61]In 2013 the song was a part of the set list duringThe Mrs. Carter Show World Tour.

Usage in media

[edit]

On June 24, 2009, American actressCameron Diazdanced to "Freakum Dress" during the showIt's On with Alexa Chung.[62]

On theeighth seasonofRuPaul's Drag Race All Stars,drag queensKahanna MontreseandAjaperformed the song during the “lip sync for your legacy” segment, with the latter winning.

Credits and personnel

[edit]

Credits are taken fromB'Dayliner notes.[8]

Chart performance

[edit]
Chart (2007) Peak
position
USBubbling Under R&B/Hip-Hop Singles(Billboard)[36] 16

Certifications

[edit]
Region Certification Certified units/sales
United States (RIAA)[63] Gold 500,000‡

‡Sales+streaming figures based on certification alone.

References

[edit]
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  3. ^"The 100 Best Deep Cuts by 21st Century Pop Stars: Critics' Picks".Billboard.com.RetrievedDecember 5,2017.
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  8. ^abB'Day(Deluxe Edition).Beyoncé Knowles.Sony Music BMG Entertainment.2007.{{cite AV media notes}}:CS1 maint: others in cite AV media (notes) (link)
  9. ^abcConiff, Tamara (June 19, 2006)."Beyonce's little secret".Billboard.Vol. 118, no. 25. p. 69.ISSN0006-2510.RetrievedJanuary 20,2011.
  10. ^abc"'Freakum Dress' – Sheet Music (Digital Download) ". Musicnotes.comHal Leonard Corporation.
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