G-Unit Clothing Company
 | |
| Company type | Urban Clothing |
|---|---|
| Industry | Fashion |
| Founded | 2003 |
| Headquarters | New York |
Key people | 50 Cent,Marc Eckō |
| Products | Clothing and Footwear |
| Website | https://www.gunitbrands.com/ |
TheG-Unit Clothing Companyis an Americanclothing retailerestablished in 2003 when50 Centteamed up withMarc Ecko,the founder ofEcko Unltd.to create a line of clothing and accessories by 50 Cent andG-Unit.Since its initial launch, the brand has generated $100 million in retail sales.[1]
As of 2019, the brand is exclusivelysold online.
History
[edit]The clothing line was announced in 2003 as a joint partnership between50 CentandMarc Eckō,founder ofEckō Unltd.The deal was said to be unique as Ecko wasn't handling the designing of the clothing, but rather the marketing and merchandising of the brand. Marc Eckō likened the deal to "Nikeand (Michael) Jordan coming together forAir Jordan".[2]50 Cent maintains full ownership of the line, along with the opportunity to re-launch it on his own.[3]
In February 2008, it was announced that G-Unit clothing had ended its partnership with Marc Eckō.[4]However, only a few months later, it was announced that G-Unit had re-established partnership with plans of a Spring 2009 collection.[5]
References
[edit]- ^"Case Study: The Best and Worst Hip-Hop Fashion Lines".Madame Noire. 2011-01-11.Retrieved2015-07-04.
- ^Carl Chery (21 July 2003). "50 Gear For $.50; G-Unit Rides Into CalgaryArchived2009-02-25 at theWayback Machine".SOHH.com.Accessed 10 February 2008.
- ^Janelle Griffith (8 February 2008). "50 Gear G-Unit Clothing Officially FoldsArchived2008-02-10 at theWayback Machine".SOHH.com.Accessed 10 February 2008.
- ^"G-Unit Clothing And Marc Ecko Split!!!".ThisIs50.com. 2008-02-15. Archived fromthe originalon 2012-03-10.Retrieved2012-03-30.
- ^"50 and Ecko Relaunching G-Unit Clothing".ThisIs50.com. 2008-09-12.Retrieved2015-07-04.