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Sparkle GMA Artist Center

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Sparkle
FormerlyGMA Artist Center (1995–2021)
Company typeDivision
IndustryTalent agency
FoundedAugust 12, 1995;29 years ago(1995-08-12)
Headquarters
Quezon City
,
Philippines
Area served
Nationwide (Metro Manilaandsuburbs)
Key people
  • Atty. Annette Gozon-Valdes (SVP for Talent Management)
  • Joy C. Marcelo (first vice president for Sparkle, GMA Artist Center)
  • Tracy Garcia (Senior Talent Manager)
  • Johnny Manahan(Consultant)
ProductsMusic & entertainment
ServicesTalent management
ParentGMA Network Inc.
Websitewww.gmanetwork.com/sparkle

Sparkle(stylized inall caps,formerly known asGMA Artist Center,also formally asGMA Talent Development and Management DepartmentandSparkle GMA Artist Center) is thetalent agencyowned byGMA Network Inc.based inQuezon City,Philippines that was founded on August 12, 1995.[1][2]

History

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GMA Artist Center

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GMA Artist Center or GMAAC conducted several auditions prior to launching its first batch of talents in 1998. It also launched the "Metropop Star Search" from 1996 to 1998 where winners automatically became part of GMAAC. It was originally headed by veteran talent managerWyngard Tracyuntil 2000. WhenFelipe Gozontook over as GMA Network's president and CEO in 2000, the Artist Center was placed under the network's Entertainment Division led byWilma Galvante.In 2003, GMAAC hired Ida Henares as their newest head. Under her leadership, GMAAC launched the reality artista searchStarstruckwhich became the main launching pad for most star hopefuls since then.[3]In 2007, GMA Artist Center invoked the exclusivity clause. For 2011, GMA Artist Center's slogan was "Making Stars Shine".

In 2013, Henares retired from her position. In 2014, Simoun Ferrer and Gigi Santiago-Lara became the new heads of GMAAC. During their tenure until present day, GMAAC experienced growth and increased popularity, with most of its artists being given recognition here and abroad. On July 13, 2021, formerStar MagicChairman Emeritus Johnny Manahan signed up as GMAAC consultant.[4]On September 5, 2021, GMAAC organized "Signed for Stardom", a digital multi-platform event where current and new talents were signed up and introduced to the public.[5]

GMAAC provides models for various endorsements, actors for film projects ofPhilippine televisionandfilm industry;and singers forGMA Music.

Sparkle

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On December 31, 2021, during GMA Network's New Year's Eve special, it was announced that the agency had been renamed "Sparkle": the rebranding was stated to be an effort to "reinvigorate" the agency.[6][7]It also launched its theme song, "Let It Spark", which is sung by Psalms David, XOXO, andThea Astley,on February 8, 2022.[8]Senior Vice President Atty. Annette Gozon-Valdes was appointed as the Head of Sparkle.[9]

Batches

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Sparkle Era

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Sparkle's Next Brightest Stars of 2022

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Along with the launch in 2022, Sparkle reintroduced 8 artists from its roster, dubbed as the "Sparkle's Next Brightest Stars".[10][11]

Sparkle Sweethearts

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In February 2022, 5 pairs of new and existing younglove teamswere launched as the "Sparkle Sweethearts".[12][13][14]

Sparkada

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In April 2022, Sparkle first introduced onscreen a new roster of talents, collectively named as the "Sparkada", on the weekly variety show,All-Out Sundays.[15]The group consists of 17 young artists.[16]

  • Caitlyn Stave
  • Vanessa Pena
  • Roxie Smith
  • Dilek Montemayor
  • Kirsten Gonzales
  • Cheska Fausto
  • Lauren King
  • Tanya Ramos
  • Vince Maristela
  • Raheel Bhyria
  • Larkin Castor
  • Jeff Moses
  • Sean Lucas
  • Saviour Ramos
  • Kim Perez
  • Anjay Anson
  • Michael Sager

Sparkle Teens

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In April 2023, a new batch of 19 teenage artists debuted as the "Sparkle Teens".[17][18][19]Prior to their launch, the batch originally had 20 talents, until the death of one of the members, Andrei Sison, due to a vehicular accident in March 2023.[20][21]

  • Charlie Fleming
  • Ashley Sarmiento
  • Keisha Serna
  • Gaea Mischa
  • Selina Griffin
  • Naomi Park
  • Liana Mae
  • Aya Domingo
  • Princess Aliyah
  • John Clifford
  • Lee Victor
  • James Graham
  • Antonio Vinzon
  • Aidan Veneracion
  • Josh Ford
  • Bryce Eusebio
  • Marco Masa
  • Zyren Dela Cruz
  • Waynona Collings
  • Andrei Sison† (deceased)

Sparkle 10

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On the peek before Valentine's Day, Sparkle introduced and showcased 10 Young, Current and Upcoming Actresses, collectively named as the "Sparkle 10".

Sparkle Boys of Summer

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In April 16, 2024, On the Peek this Summer. The blazing summer heat just got hotter with Sparkle GMA Artist Center's recently released summer campaign video, which features the "Sparkle Boys of Summer".

References

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  1. ^"GMAAC: The task of building up stars".Philstar.com.September 6, 2009.RetrievedApril 20,2023.
  2. ^Pinlac, Beatrice."The future is 'Sparkle': GMA Artist Center reveals new name, new look".www.gmanetwork.com.RetrievedJanuary 10,2022.
  3. ^"18 StarStruck graduates who remained loyal to GMA-7".PEP.ph.RetrievedJanuary 10,2022.
  4. ^"Johnny Manahan signs with GMA Artist Center".Rappler.July 13, 2021.RetrievedJanuary 10,2022.
  5. ^Eusebio, Aaron Brennt."It's official: Johnny Manahan signs with GMA Artist Center".www.gmanetwork.com.RetrievedJanuary 10,2022.
  6. ^Malig, Kaela."Mr. M reveals story behind GMA Artist Center's new look and name 'Sparkle'".GMA News Online.RetrievedFebruary 1,2022.
  7. ^"GMA Artist Center starts 2022 brighter with new look and name: 'Sparkle'".Manila Bulletin.January 5, 2022.RetrievedJanuary 10,2022.
  8. ^Aquino, Maine."Sparkle's theme song 'Let It Spark' will be released this February".www.gmanetwork.com.RetrievedMarch 4,2022.
  9. ^"Sparkling on its first year".Malaya Business Insight.January 25, 2023.RetrievedApril 20,2023.
  10. ^Pinlac, Beatrice (January 14, 2022)."Introducing Sparkle's Next Brightest Stars for 2022".www.gmanetwork.com.RetrievedApril 24,2023.
  11. ^"Sparkle unveils its 'Next Brightest Stars for 2022'".www.gmanetwork.com.January 14, 2022.RetrievedApril 24,2022.
  12. ^Donato, Jerry (March 3, 2022)."New Kapuso pairings to brighten up the small screen".Philstar.com.RetrievedApril 24,2023.
  13. ^Alpad, Christina (March 1, 2022)."New sweethearts 'Sparkle' on screen".The Manila Times.RetrievedApril 24,2023.
  14. ^"Sparkle sweethearts".malaya.com.ph.February 20, 2022.RetrievedApril 24,2023.
  15. ^Wang, Nickie, ed. (May 1, 2022)."Introducing Sparkle's 'Sparkada'".Manila Standard Sunday.Vol. 36, no. 80. p. 3B.RetrievedApril 20,2023.
  16. ^"Sparkada members all aglow for GMA Gala".The Manila Times.Vol. 123, no. 293. July 30, 2022. p. B12.RetrievedApril 19,2023.
  17. ^Aquino, Maine."Sparkle gives first look of Sparkle Teens".www.gmanetwork.com.RetrievedApril 20,2023.
  18. ^"These Sparkle Teens will be your newestartistafaves ".Manila Bulletin.April 19, 2022.RetrievedApril 20,2023.
  19. ^Aquino, Maine."Sparkle Teens shine bright at their grand media conference".www.gmanetwork.com.RetrievedApril 20,2023.
  20. ^Calucin, Diann Ivy C (March 25, 2023)."Teen actor, 2 others die in QC car crash".Manila Bulletin.RetrievedApril 20,2023.
  21. ^Rula, Gorgy; et al."LaunchingngSparkle Teens,tuloy sa kabila ng pagkamatay niAndrei Sison "[Launching of Sparkle Teens pushes through despite death of Andrei Sison].PEP.ph.RetrievedApril 20,2023.
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