Gemini TV
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Country | India |
---|---|
Broadcast area | India, Bangladesh, Asia, Middle East, United States and Thailand |
Network | Sun TV Network[1] |
Headquarters | Hyderabad,Telangana,India |
Programming | |
Language(s) | Telugu |
Picture format | 1080iHDTV (downscaled toletterboxed576ifor theSDTVfeed) |
Ownership | |
Owner | SUN Group |
Sister channels | Sun TV Network(Channels) |
History | |
Launched | 9 February 1995 |
Links | |
Website | Gemini TV |
Gemini TVis an IndianTelugu languagegeneral entertainmentpay televisionchannel owned by Sun TV Network. It is the firstsatelliteTV channel in Telugu.[2][3]It was launched on 9 February 1995 by the Gemini Group of Hyderabad (run by Akkineni Manohar Prasad, grandson ofL. V. Prasad), in association withSun TV Network.[11]In 1996-97, Sun TV Network acquired a controlling interest in the channel.[15]The channel's programming consists of serials, films, film-based programs and game shows alongside some reality shows. Gemini TV HD was launched on 11 December 2011.[16]
History
[edit]Gemini TV was launched on 9 February 1995.[17][18][4]It is founded by the Gemini Group of Hyderabad (run by Akkineni Manohar Prasad, grandson ofL. V. Prasad), in association withSun TV Network.[11]In 1996-97, Sun TV Network acquired a controlling interest in the channel.[15]Gemini TV is the firstsatelliteTV channel in Telugu.[2][3]Gemini TV began with only a four-hour service via a Rimsat satellite uplinked fromSingapore.[2][7]Later it expanded its broadcast time to 12 hours a day.[9]By May 2000, Gemini was considered as a strong number two to the leaderETV.[19]
The Sun Group started working in the television business through three companies of which Gemini Television Private Limited broadcast Telugu language channels, while Sun Television Private Limited and Uday Television Private Limited broadcast Tamil and Kannada language channels respectively.[20]In November 2006,Kalanithi Maranmerged Gemini TV Ltd withSun TV NetworkLtd along with Udaya TV Ltd for the IPO listing of Sun TV Network.[21][22][23]
Sun18
Network18 Group has 50% dealing distribution with Sun TV Network, which led them to make Sun18. In July 2010, with the creation of Sun18, Sun TV Network became responsible for the South Indian market, while Network18 was responsible for the North Indian market.[24][25]
Market
[edit]By May 2000, Gemini was considered as a strong number two to the leaderETV.[19]From early 2000s, Gemini remained the market leader until 2016. But in 2017-18, Gemini TV slipped to third or fourth positions, due to heavy competition fromETV,Zee Teluguand especiallyStar Maa.This situation further worsened during the years 2019, 2020 and 2021 and Gemini TV lost most of its market share. But sometimes it did regain its majority share, but it was not constant.
Sun TV Network,its parent company tried to regain its lost viewership by introducing some newreality shows.But it was only a partial success. As of September 2022, it still has not regained its lost viewership, with its situation worsening.[26]
Programming
[edit]See also
[edit]References
[edit]- ^"Financial and other details of Gemini TV are mentioned in" Sun network prospectus ""(PDF).SEBI.Archived fromthe original(PDF)on 28 September 2007.Retrieved18 December2019.
- ^abcdSingh, Dr Paramveer (5 August 2021).Indian Silver Screen.K.K. Publications. p. 180.
- ^abc"History of Sun network and its channels mentioned by" Sun TV "".Televisionpoint.com.Archivedfrom the original on 1 June 2007.Retrieved19 October2022.
- ^abcBusiness World, Volume 16.Business World,ABP Group.1996. pp. 114, 115.
Gemini TV (started in February 1995 by A. Manohar Prasad, a film and TV software producer)....
- ^abInteraction.Vol. 15–17. National Council of Developmental Communication. 1997. p. 82.
Gemini TVTelugu channel launched by a grandson of legendary film producer, the late L. V. Prasad.
- ^abChatterjee, Anshu Nagpal (2003).Global Communication and Television Development: Community Mediation in Multicultural India.University of California, Berkeley. pp. 70, 71.
Gemini TV, also started to broadcast in 1995, is a venture between the Prasad family, a film producer, and Kalanidhi Maran of the very successful Sun TV in Tamil Nadu.
- ^abcAgarwal, Amit (28 February 1995)."As TV revolution unfolds, global & Indian players vie with each other promising greater choices".India Today.Retrieved19 October2022.
Two platforms where several new regional players are coming up are the Rimsat satellites, G1 and G2. Sun TV has launched two more channels on G1: Gemini TV, a Telugu channel in association with the Gemini group of Hyderabad (run by Ramesh Prasad, grandson of the legendary film personality L.V. Prasad),...
- ^abKumar, Shanti (1 October 2010).Gandhi Meets Primetime: Globalization and Nationalism in Indian Television.University of Illinois Press. pp. 10, 11.ISBN978-0-252-09166-7.
- ^abcdThomas, Amos Owen (15 September 2005).Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia.SAGE Publications India. p. 117.ISBN978-81-321-0359-2.
- ^abDesai, Mira K. (21 November 2021).Regional Language Television in India: Profiles and Perspectives.Taylor & Francis.ISBN978-1-000-47008-6.
The private satellite channels in Hyderabad began transmission with the launch of Gemini TV in Telugu on February 9, 1994, by a film production family but could not sustain it and later sold it to the media group Sun TV Network.
- ^ab[4][5][6][7][8][9][10]Cite error: The named reference "launch" was defined multiple times with different content (see thehelp page).
- ^Juluri, Vamsee(2004).Becoming A Global Audience.Orient Longman Private Limited. p. 31.ISBN978-81-250-2741-6.
.... Gemini TV, a Telugu satellite channel that was acquired by the Sun TV group in 1997.
- ^Warrier, Shobha (4 November 1998)."Business Special: Sun rises in the west".Rediff.com.Retrieved19 October2022.
Now, within 18 months after taking over Gemini, the channel is close to ETV.
- ^Heitzman, James (2004).Network City: Planning the Information Society in Bangalore.Oxford University Press. p. 244.ISBN978-0-19-566606-9.
The Sun group also acquired a controlling interest in the Telugu language Gemini TV which competed against Eenadu TV.....
- ^ab[9][2][3][12][13][14]
- ^"Gemini TV HD launched".BSE India.Retrieved18 December2019.
- ^Bel, Bernard; Brouwer, Jan; Das, Biswajit; Parthasarathi, Vibodh; Poitevin, Guy (13 December 2005).Media and Mediation.SAGE Publications India. p. 331.ISBN978-81-321-0269-4.
- ^"We have turned one more year younger and completed 25 successful years!".Gemini TV. 9 February 2020.Retrieved19 October2022– viaTwitter.
- ^abBusiness World.ABP Group.May 2000.
- ^Singh, Dr Paramveer (5 August 2021).Indian Silver Screen.K.K. Publications. p. 172.
- ^Staff (27 November 2006)."SUN TV merger with Gemini TV, Udaya TV".Oneindia.Retrieved18 December2019.
- ^"Sun TV Board approves Amalgamation & Merger".EquityBulls.1 December 2006.Retrieved18 December2019.
- ^"Sun TV Network Ltd".Business Standard India.Retrieved18 December2019.
- ^"Network18, Sun form distribution JV".Indiantelevision.com.13 July 2010.Retrieved19 October2022.
- ^"Sun Network ties up with Network18 to form Sun18".The Hindu.13 July 2010.ISSN0971-751X.Retrieved19 October2022.
- ^"Gemini TV Serials TRP Ratings 2024".19 January 2024.Retrieved1 February2024.
External links
[edit]- GEMINI TV Official SiteArchived17 July 2019 at theWayback Machine(in English)