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HYBE Co., Ltd.
Native name
하이브
Haibeu
Company typePublic
KRX:352820
Industry
Genre
Founded
  • February 1, 2005;19 years ago(2005-02-01)[a]
  • March 31, 2021;3 years ago(2021-03-31)[b]
FounderBang Si-hyuk
Headquarters
Yongsan Trade Center,Yongsan,[1]Seoul
,
South Korea
Area served
Key people
  • Bang Si-hyuk (Chairman)
  • Park Ji-won (CEO)
  • Scooter Braun(CEO, Hybe America)
  • Han Hyun-rock (CEO, Hybe Japan)
Services
  • Music production, publishing, new artist development, and artist management
  • Event organization, IP, technological platform, and education business
RevenueIncrease₩2.1 trillion (US$1.84 billion) (2023)[2]
Increase₩187 billion (US$163.47 million) (2023)
Owner
Number of employees
Approx. 1000 (as of December 2020)[4]
SubsidiariesSeesubsidiaries
Websitewww.hybecorp.comEdit this at Wikidata

Hybe Co., Ltd.[5](Korean:하이브,stylized asHYBE Corporation) is a South Koreanmultinationalentertainment company established in 2005 byBang Si-hyukasBig Hit Entertainment Co., Ltd.The company operates as arecord label,talent agency,music production company,event managementand concert production company, and music publishing house. It has multiple subsidiaries, includingBig Hit Music,Belift Lab,Source Music,Pledis Entertainment,KOZ Entertainment, and ADOR, collectively known as Hybe Labels.

History

2005–2021: Big Hit Entertainment Co., Ltd.

Big Hit Entertainment was founded on February 1, 2005,[6]and signed the vocal trio8Eightin 2007.[7]In 2010, the company signed a contract withJYP Entertainmentto jointly manage the boy group2AM.[8]That year, Bang Si-hyuk signedRMas the first member ofBTSand launched nationwide auditions to recruit other members for the group.[9]BTS made their debut under Big Hit on June 13, 2013.[10]

In 2012, the company signedLim Jeong-hee,[11]and formed the girl groupGlamas a collaboration with Source Music.[12]The group was active until 2014, when it was disbanded due to a controversy involving one of its members Kim Da-hee. Kim was sentenced to prison after being found guilty of blackmailing actorLee Byung-hun.[13][14][15]

Following the end of the joint contract between Big Hit and JYP in April 2014, three members of 2AM returned to JYP.Lee Chang-minremained with Big Hit to continue with his solo career and as part of the duoHomme.[8]8Eight disbanded later that year, after Baek Chan and Joo Hee's contracts with Big Hit ended.[7]

In May 2015, Lim parted ways with the agency, following the expiration of her three-year contract,[11]andSignal Entertainment Group,aKOSDAQ-listed company specializing in artist management and television production, acquired Big Hit through aKR₩6 billionconvertible bond.[16]In early 2016, Big Hit ended their stake relationship with Signal and made a full settlement of the bonds.[17][18]

In February 2018, Homme disbanded after member Changmin's contract ended. He left the company to start his own agency, whileLee Hyuncontinued on as a solo artist.[19]In August, Big Hit andCJ ENMreleased information stating plans to create a joint entertainment agency, with ownership split 52% to the latter and 48% to the former.[20][21]Filed under the name Belift Lab, the agency debuted its first boy groupEnhypenin November 2020.[22]In October, BTS renewed and extended their contract with the agency for seven more years.[23]Big Hit was voted Best Investment Company of the Year at the 2018 Korea VC Awards in December.[24]

Big Hit debuted its second male group,Tomorrow X Together(TXT), in March 2019.[25]Also that month, formerCBOLenzo Yoon was appointed co-CEO alongside Bang.[26]Yoon would focus on the business components of the company. while Bang's focus would be on creative production.[27]In July 2019, the company acquiredSource Music,[28]and in August, the video game firm Superb.[29]Thanks to theWeverseand Weverse Shop[c]apps developed by its subsidiary beNX, Big Hit was named the fourth most innovative company of 2020 worldwide byFast Company.[31]

In May 2020, Big Hit became the majority shareholder ofPledis Entertainment.The label would retain its independence; however, its artists would now receive greater financial support and global promotions.[32]The Fair Trade Commission (hereinafter KFTC) approved the acquisition in October.[33]Big Hit acquired KOZ Entertainment, a record label founded by rapperZico,the following month.[34]

In January 2021, news media reported that Big Hit and beNX had invested a combined ₩70 billion (US$63 million) inYG Plus,acquiring a 17.9% stake in the company in a merchandising and distribution deal that would see the aforementioned's artists join Weverse's social media and shop platforms.[35][36][37]Naver Corporationlater invested ₩354.8 billion ($321 million) in beNX, acquiring 49% of the subsidiary. In return, it transferred itsV Livevideo streaming service to the latter for the development of a new integrated fan community platform. BeNX was eventually renamed Weverse Company Inc. as a result of the deal with Naver.[38]The merger was approved by the KFTC in May.[39]On February 17, Big Hit andUniversal Music Group(UMG) announced a strategic partnership between the two companies to collaborate on various music and technology-related endeavors.[40]At the forefront of the partnership was a joint venture between Big Hit andGeffen Records,a UMG flagship label, that will debut a global boy group through a new,Los Angeles-based label following a global audition program set to air in 2022. Big Hit would be responsible for selecting and training the artists, while UMG would be in charge of music production, global distribution, and marketing.[41]Additionally, other UMG artists, includingYungblud,were set to join Weverse, already home toGracie Abrams,New Hope Club,and Alexander 23.[42]On February 25, Big Hit announced a ₩4 billion ($3.6 million) investment in a Korea-based AI company, Supertone, that specializes in creating hyper-realistic voices using technology.[43]

2021–present: Hybe Corporation

Big Hit announced its rebranding into an entertainment lifestyle platform company under the name Hybe Corporation in March 2021.[44]The company underwent a complete organizational restructuring, which also saw the name "Big Hit Entertainment" (as relates to music operations) becomeBig Hit Musicunder Hybe's new Labels division. The renaming was approved at a shareholders meeting on March 30.[45][46]The company relocated to its new headquarters in the Yongsan Trade Center inYongsan Districton March 22,[45][1]and the rebrand went into effect on March 31.[47]Hybe acquiredScooter Braun's Ithaca Holdings and all its properties, including SB Projects[d]andBig Machine Label Group,through its subsidiary Hybe America[e]in April.[48][49]The corporation invested $950 million (₩1.07 trillion) into the America branch to finance the buyout;[50]$1.05 billion was paid to Ithaca shareholders and bondholders.[51]BH Odyssey Merger Sub, a newly created subsidiary of Hybe America, facilitated the acquisition, and was later dissolved after the deal's finalization.[52][53]The Carlyle Group, a minority shareholder and original investor, sold its stake in Ithaca as part of the deal. Braun joined Hybe's board, whileScott Borchettaretained his position as CEO of Big Machine.[48][54]That same month,Timenamed Hybe one of the "100 Most Influential Companies of 2021", under the "Pioneers" section.[55]

Japanese streaming platformShowroomannounced a business and capital partnership with Hybe in May 2021 to improve its domestic services and expand access to Japanese content in South Korea, the United States, and globally.[56][57]Hybe was added to theMSCIKorea index on May 12, and the index updated on May 28.[58]Following a second organizational restructuring, Bang resigned as CEO on July 1 to return his focus to music production. He was replaced by Park Ji-won but retained his position as chairman of the board of directors.[59][60]In November, Hybe entered into an equity-based partnership with Koreanfintechcompany Dunamu to develop a joint ventureNFTbusiness for the creation of digital assets.[61][62]It acquired a 2.6% stake in the company for ₩500 billion ($423.8 million), while Dunamu received a 5.6% stake in Hybe for ₩700 billion ($590 million).[62][63]On November 11, Hybe won aRed Dot Design Awardin the Brands & Communication Design category at the 2021 Red Dot Design Awards for its newcorporate identity(CI) design.[f][64]The establishment of a new music label, ADOR,[g]was announced on November 12.Chief Brand Officer(CBO)Min Hee-jinwas appointed as its CEO and tasked with overseeing the management of the label's first girl group,[h]later announced asNewJeans,which debuted in July 2022.[66]

In January 2022, Hybe published a series of "original stories" featuring boy groups BTS, Enhypen, and Tomorrow X Together in collaboration withWebtoonandWattpadas part of a planned IP expansion.[67]The BTS comic alone earned over 15 million views within two days of release and was the highest-viewed title ever launched by Webtoon.[68]In March,Fast Companynamed Hybe the 11th most innovative company of the year globally on its annual top-50 list[69]—ranking first in the Media category[70]—whileTimeincluded Hybe on its 100 Most Influential Companies list for a second consecutive year.[71]The company topped the "Leaders" category and was dubbed "The Pop Powerhouse" by the outlet for its acquisitions, expansion into the digital frontier, and transformative strides in the music industry during the pandemic era.[72][73]The following month, Hybe won aniF Product Design Awardfor "Company Branding" in the Communication category at theInternational Forum Design Awardsheld in Germany.[74]Hybe signed a multi-year deal withThe Walt Disney Company Asia Pacificin July 2022 to provide content showcasing the Korean music and entertainment industries to a global market. Five programs will be available worldwide onDisney+and other Disney streaming platforms—a4Kcinematic film of BTS'Permission to Dance on Stage concert in Los Angeles;In the Soop: Friendcation;andBTS Monuments: Beyond the Star,adocuseriesof BTS' history from debut to present set to premiere in 2023. Additional content featuring other Hybe artists will also be released.[75][76]

Hybe became the largest shareholder ofSM Entertainmentin February 2023, after it acquired founderLee Soo-man's 14.8% stake in the company for approximately ₩422.8 billion.[77]The company subsequently acquiredGalaxia SM's 1% stake on March 3.[78]On March 12, Hybe announced that they no longer planned to own the majority stakes of SM Entertainment, said that the bidding war withKakaocould "damage shareholder value."[79]On March 24, Hybe announced that it will sell its entire stake in SM Entertainment to Kakao by accepting its tender offer launched by Kakao.[80]However, on March 28, Hybe instead sold half of its stakes in SM to Kakao, leaving it only for 8.81%.[81]

On May 23, Hybe signed a music distribution deal with Chinese streaming platform,Tencent Music.[82]

On August 10, Hybe announced its acquisition of the remaining 51.5% stake from CJ ENM in Belift Lab, making it as a wholly-owned subsidiary.[83][84]

In November, Hybe confirmed the establishment of itsLatin musicdivision, Hybe Latin America, based inMexico City,Los Angeles, and Miami.

On August 27, 2024, Min was dismissed as the CEO of ADOR, although she still retains her position in the company's board of directors and would continue producing for NewJeans. One of the board's directors, Kim Ju-young, will take over as the new CEO of ADOR. Min opposes the decision, stating that the dismissal is a "grave violation of the shareholders' agreement".[85]

Company value and investments

Big Hit Entertainment initially operated as a private company with Bang Si-hyuk as the largest shareholder of its stock.[86]In March 2017, the Korean mobile gaming companyNetmarbleacquired the second largest percentage of the company, paying a reported ₩201.4 billion ($191.8 million) for 25.71%[87]—its CEO Bang Joon-hyuk, and Bang Si-hyuk are relatives.[88]In October 2018, private investment firmSTIC Investmentsreceived an undisclosed share of Big Hit for an investment of roughly ₩104 billion ($93 million).[89]

In 2007, Big Hit had four employees and was near bankruptcy, but Bang was able to keep the company afloat after the local success of8Eight'sWithout a Heartin 2009.[90]Over the years, its value rose in tandem with the increasing global popularity of its first boy group BTS.[91]In March 2018, Big Hit's earnings were publicized for the first time. The company reported revenue of ₩92.4 billion ($82 million) and operating profit of ₩32.5 billion ($29 million) for 2017.[92][93]Initial estimates valued Big Hit at up to ₩700 billion ($624 million) if entered into anIPOthat very month, making CEO Bang the richest in the South Korean entertainment business due to his large shareholding position, and leaving him with personal ownership value of roughly ₩350 billion ($314 million).[94]By October 2018, the company was valued at more than ₩1 trillion.[93]

Big Hit's success has been attributed to its innovative management style, more like an IT company than an entertainment company, which has become the new standard in the K-pop industry; it includes a wide usage ofsocial mediato capture people's interest and transform it into sales, the creation of artist-related multimedia content, and the full use offandomenergy.[95][96]Financials published in March 2019 for 2018, showed a 132% increase in sales compared to 2017, with Big Hit making approximately ₩214.2 billion ($189.38 million). Operating profit rose 97% to ₩64.1 billion ($56.72 million), while net profit rose 105% to ₩50.2 billion ($44.41 million).[97]By June 2019, the company was valued between ₩1.28–2.22 trillion.[98]As of March 2020, its total value was roughly ₩6 trillion ($5 billion).[99]Big Hit commenced plans to go public on May 21, and applied for a pre-IPO consultation with theKorea Exchange.This is required under South Korean law before a company can file paperwork for an IPO.[100]One week later, the company filed for a preliminary review of their planned IPO.[101]On October 15, Big Hit was listed in theKOSPIindex and began trading stocks.[102][103]

Per the company's 2020 annual report, its first since going public, Big Hit recorded net income of ₩86.2 billion ($77.6 million), a 19.1% increase compared to 2019's ₩72.4 billion.[104]Operating profit rose 44.3% to ₩142.4 billion, while sales increased 35.6% to ₩796.3 billion[104]—bolstered in part by album revenue and various acquisitions—with the company experiencing its best quarterly performance yet in the fourth quarter of 2020.[105]Though concert revenue decreased in the wake of theCOVID-19 pandemic,merchandise, fan-club, and online-content revenue increased 53%, 71%, and 66%, respectively.[105][106]In 2021, Big Hit became the first South Korean music agency to surpass the ₩1 trillion ($838 million) benchmark. It recorded annual revenue of ₩1.2 trillion, operating profit of ₩190.3 billion, and net income of ₩141 billion ($118 million).[107][108]

Divisions and subsidiaries

Hybe HQ

Hybe HQ is a wholly owned subsidiary of Hybe Corporation. The company comprises three divisions: Hybe Labels, Hybe Solutions, and Hybe Platforms. Under each division are wholly or partially owned subsidiaries of its parent corporation.[109][110]

Labels

Logo of HYBE Labels

This is the entertainment and music production division. Prior to the rebranding, it was known as Big Hit Labels. Subsidiaries within the division operate independently of Hybe Corporation but receive support for creative activities.[45]

Solutions

The "solutions" division is made up of specialized business units for video content,IP,learning, and games. Secondary and tertiary businesses are created based on the creative output of each label.[109]In May 2021, Hybe Edu signed a business agreement with the International Korean Language Education Foundation (IKLEF) to develop Korean-language textbooks for distribution to overseas elementary and secondary schools through the Ministry of Education beginning in 2022. Various other online and offline content will also be created using BTS IP in response to an increasing demand for Korean-language education in foreign countries.[117]On July 2, 2021, it was announced that Hybe Solutions subsidiaries Hybe 360 and Hybe IP had been dissolved and merged into Hybe Corporation.[118]

  • Hybe Edu[j]
  • Superb

Platforms

This is the technology division. It manages the social networking and entertainment platformWeverse,which serves as a hub for connecting and expanding all of Hybe's contents and services.[109]In May 2021, Weverse Company invested in USstartupFave, anF2Fplatform for fandoms, as part of its plans to strengthen business opportunities in that territory.[119]

Hybe America

Prior to the rebrand, the subsidiary was known as Big Hit America. Following the rebranding, Hybe Corporation bought over all ₩1.7 trillion ($1.5 billion) of Big Hit America's shares, making it a wholly owned subsidiary under the corporation, and it became Hybe America.[52]This was in preparation for Hybe Corporation's acquisition of Ithaca Holdings through Hybe America.[e]BH Odyssey Merger Sub was created as a subsidiary of Hybe America to facilitate its buyout of Ithaca. Once finalized, Ithaca would become a subsidiary of Hybe America, and BH Odyssey would be dissolved.[52][48]The merger is assumed to have been completed in the first quarter of 2021 per quarterly earning reports published on May 14.[120]

In July 2021, Yoon and Braun were appointed co-CEOs of Hybe America, and jointly managed US operations. Yoon was responsible for "the localization of Hybe's K-pop business model in the US" and "oversee[ing] the training, production and marketing process through which new talent is discovered" while Braun focused "on solidifying Hybe's presence in the US music industry" and "cementing [the company's] competitiveness in the stateside market." Chief Strategy Officer (CSO) Jaesang Lee, who led the Ithaca acquisition, was made Chief Operations Officer (COO).[121][60]Plans for the launch of a new global girl group in collaboration with Geffen were announced on November 4; auditions closed on November 28.[122][123]Braun became the sole CEO in January 2023,[124]subsequently leading the acquisition of the American entertainment company QC Media Holdings in February.[125]

Hybe Japan

Following Hybe's second leadership restructuring in July 2021, its Japanese subsidiaries, Hybe Solutions Japan and Hybe T&D Japan,[l]were integrated to form a regional headquarters, Hybe Japan. The Japanese branch operates as an independent entity under CEO and former Hybe Solutions Japan CEO Han Hyun-rock.[126]It oversees music production, music publishing, music copyright management, artist management, and talent scouting and development,[127]as well as facilitates the entry of other Hybe artists into the Japanese market.[59]Hybe Labels Japan debuted its first boy group,&Team,in December 2022.[128]A collaboration withHiroomi TosakaofJ Soul Brothers,announced in 2021,[129]resulted in the creation of the girl groupMoonchild,which debuted in 2023;[130]Hybe Labels Japan co-produces the group withLDH Japan.[131]

Labels

Solutions

  • Hybe Solutions Japan
  • Hybe T&D Japan

Hybe Latin America

In November, Hybe confirmed the establishment of itsLatin musicdivision, Hybe Latin America, based inMexico City,Los Angeles, and Miami. Concurrently, they announced the appointment of Kah Jong-Hyun, formervice presidentof YG Entertainment, as theCEOof this division and the acquisition of the studio Exile Content.[133]In March 2024, Kah Jong-Hyun appointed former EMI andUniversal Music Méxicoexecutive Fernando Grediaga as general manager of the Mexico City-based Docemil Music.[134]In June, it was announced that Exile Music would be changing its name to Zarpazo and would be based in Miami, in addition to the name change of its service from Exile Podcasts to Ajá Podcats.[135]

  • Zarpazo (previously Exile Music)
  • Docemil Music

Former artists

Controversies

Dispute with Min Hee-jin

On April 22, 2024, Hybe requested forMin Hee-jin,the CEO of their sub-label ADOR, to step down from her position following anauditof the label amidst accusations of Min attempting to make ADOR independent.[136][137]Min released a statement dismissing those claims and also accused Hybe of overlooking the similarities betweenNewJeansandIllit,a girl group that debuted in March 2024 under Hybe's sub-label Belift Lab. In her statement she accused Hybe and Belift of refusing to acknowledge the claims of Illit plagiarising NewJeans' image from music to style, which caused confusion online amongst fans and is undermining the group's success.[138][139]The value of Hybe's shares fell by 8.03% following the news.[140]

Hybe officially reported Min Hee-jin to the police for "breach of trust" on April 24 following evidence retrieved from the audit that she is attempting to gain management of the label. Hybe later released text messages between Min and ADOR's vice CEO listing a series of methods to take control of the label. Hybe has also stated that they plan to meet with the legal representatives of NewJeans' members to discuss providing them with psychological and emotional care to support them for a successful return in the future.[141][142][143]It was also announced that NewJeans, who are set to release a new single in May, will carry out activities as planned.[144]

On April 25, seven hours after the report was filed, Min held an emergency press conference to deny the accusations against her. During the conference, she shared text messages exchanged between her,Bang Si-hyuk,and Hybe's CEO Park Ji-won, some of which included Bang mentioning groups outside of Hybe. She accused Hybe of fabricating her words and revealed that she had filed an internal report in the past because the company failed to address her concerns over their treatment of NewJeans and her as a producer, however, this was ignored by the management.[145][143][146]Issues regarding Hybe's leadership also came to light as Min accused Bang of trying to control all of Hybe's sub-labels and removing their uniqueness. Min also stated that she's willing to talk to either Bang or Park but they never agreed.[145][143]

Hybe requested for ADOR to organize a board meeting on April 30. If the board members refuse to attend, then a request would be filed in court to open a shareholders' meeting for the label. The company also refuted all of Min's claims, additionally stating that she should respond to the audit and promptly step down from her position.[143][147]Following a court case held on May 30, Min's injunction to stop Hybe from exercising their voting rights to dismiss her was accepted. If Hybe were to violate this and fire her, they would have to pay a compensation of₩20billion(US$17.48 million).[148][149]

Insider trading

In June 2024, South Korean prosecutors charged three employees of Hybe subsidiaries withinsider trading.They were accused of selling shares in the company before BTS members announced they were taking a break on June 14, 2022. Prosecutors stated that the employees acted with prior knowledge of the announcement, enabling them to avoid losses ranging from $24,000 to more than $108,000.[150]

Filmography

Documentary

Drama

Exhibitions

  • "Hybe Insight" (2021) in South Korea[152]

Reality and variety

Concerts and festivals

Date Name Venue Ref.
December 31, 2020 2021 New Year's Eve Live presented by Weverse Weverse(online) [153]
December 31, 2021 2022 Weverse Con [New Era] KINTEX Hall(in-person)
Weverse(online through VenewLive) 		[154][155]
June 10–11, 2023 2023 Weverse Con Festival KSPO Domeand 88 Lawn Field (in-person) [154][156]

Philanthropy

On February 13, 2023, Hybe donated 500 million won to support recover from2023 Turkey–Syria earthquake,by donating money through Save the Children.[157]

Notes

  1. ^as Big Hit Entertainment Co., Ltd.
  2. ^as HYBE Corporation
  3. ^formerly Weply prior to March 9, 2020[30]
  4. ^manages artists such asJustin BieberandAriana Grande
  5. ^abThough corporate filing documentation uses the name "Big Hit America" it is Hybe America being referenced. News outlets interchangeably use "Big Hit America" and "Hybe America" to refer to the company acquiring Ithaca for Hybe Corp, indicating that they are one and the same. This article hereinafter uses Hybe America only.
  6. ^revealed in March by then-CBOMin Hee-jin during the rebrand announcement[45]
  7. ^acronym for "All doors, one room"[65]
  8. ^members were selected through the "Plus Global Audition" held in 2019[65]
  9. ^formerly a joint venture withCJ ENM Entertainment Division[111]
  10. ^formerly beORIGIN Co., Ltd.
  11. ^formerly beNX Co., Ltd.
  12. ^formerly TNDJ

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  140. ^Kwon, O-eun (April 22, 2024)."[특징주] 하이브, 뉴진스 만든 민희진 감사 착수 소식에 급락"[[Spotlight] Hybe plunges following news that NewJeans' creator, Min Hee-jin, is being audited].Chosun Biz(in Korean).Chosun Ilbo.Archivedfrom the original on April 22, 2024.RetrievedApril 22,2024.
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  143. ^abcdYoon, So-yeon; Cho, Yong-jun (April 25, 2024)."HYBE pushed NewJeans aside for Le Sserafim, says Min Hee-jin".Korea JoongAng Daily.Archivedfrom the original on April 25, 2024.RetrievedApril 25,2024.
  144. ^Lee, Jae-lim (April 23, 2024)."EXCLUSIVE: NewJeans comeback will proceed as planned, despite HYBE-ADOR drama".Korea JoongAng Daily.Archivedfrom the original on April 25, 2024.RetrievedApril 25,2024.
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  148. ^Jang, Joo-yeon (May 30, 2024)."[속보] 법원" 하이브, 민희진 의결권행사금지 가처분신청 인용..해임시 200억 배상 결정 ""[[Breaking] Court “Hybe granted preliminary injunction to prohibit Min Hee-jin from exercising voting rights and will pay 20 billion won in case of dismissal” ].Ilgan Sports(in Korean).Archivedfrom the original on May 30, 2024.RetrievedMay 30,2024– viaNaver.
  149. ^Ji, Dong-hyun (May 30, 2024)."법원" 하이브, 민희진 해임안 의결권 행사 안돼 "가처분 인용…어도어 대표직 유지"[Court grants preliminary injunction against Hybe's vote to remove Min Hee-jin... Ador CEO to remain in charge].Sports World(in Korean).RetrievedMay 30,2024– viaNaver.
  150. ^da Silva, João (June 28, 2024)."K-pop agents charged with insider trading over BTS".BBC.Archivedfrom the original on July 3, 2024.RetrievedJuly 3,2024.
  151. ^Morin, Natalie (August 5, 2024)."Pop Star Academy: KATSEYE Will Follow the Making of a Global Girl Group".Netflix.
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