Haul video
Ahaul videois avideorecording posted to the Internet[1][2][3]in which a person discusses items that they recently purchased, sometimes going into detail about their experiences during the purchase and the cost of the items they bought. The posting of haul videos (orhauls) was a growing trend between 2008 and 2016.[2][4][5][6]Often the items bought are books, clothing, groceries, household goods, makeup, or jewellery.
Details
[edit]The posting of haul videos grew as a trend between 2008 and 2016.[2][4]
By late 2010, nearly a quarter of a million haul videos had been shared on the websiteYouTubealone.[5]Certain videos have each received tens of millions of views. Many young adults (mostly women)[3][7][8]have displayed their shopping hauls, while including their beauty and design commentary in the narration. The videos are often grouped by store name or by the type of product (cosmetics,accessories,shoes, postage stamps, etc.).[1] Before haul videos became an online trend, millions of people[2]spent time watching other people, in technical product videos unbox their latest new gadgets and technology. The trend of"unboxingvideos "had emerged during 2006.[2]
Haul videos have led to celebrity status for some people.[2]Other haul video bloggers have entered sponsorship deals and advertising programs from major brands. The videos are rarely negative about the products being reviewed.[2]This aspect of the genre of haul videos makes sponsorship by brand advertisers particularly appealing. Brands includingJ.C. Penneycontacted haulers as part of their marketing efforts forBack to School2010.[6]
Haul videos also convinced threeSan Francisco Bay Areaarea natives to launch HaulBlog[1]–a parody site that creates fake haul videos which poke fun at the phenomenon. The site is also home to the original monthly web series "The Haul Monitor"[1]a humorous commentary show that features haul videos from around the community.
Fashion media
[edit]Sarah Sykes and John Zimmerman ofCarnegie Mellon University,HCII and School of Design wrote an article "Making Sense of Haul Videos: Self-created Celebrities Fill a Fashion Media Gap".[9]They discuss their analysis and research project examining what makes video bloggers so popular on YouTube, as well as how it affects fashion media through the production of haul videos.
Federal Trade Commission
[edit]The United StatesFederal Trade Commissionrecently[when?]enacted laws[2]to regulate many types of online publishers and content creators. The posted information includesbloggingandpodcastingin text, images, audio, and video. While any publishers (including the haul-video creators) are allowed to accept free merchandise[1][2]and advertising, the gifts or payments must be fully (and clearly) disclosed to reveal being paid by abrand name,as a sponsor, to review a product.
TheCanadian Radio-television and Telecommunications Commissionis also closely monitoring such Internet activities.[1][2]
See also
[edit]References
[edit]- ^abcdefWells, Charlie (15 August 2010)."Even retailers buy into celebrity of haul videos".San Francisco Chronicle.Retrieved14 February2015.
- ^abcdefghijJoel, Mitch (13 May 2010)."Kids and the mall haul: it's more than geeks baring gifts".Montreal Gazette.Archived fromthe originalon 26 July 2010.Retrieved14 February2015.
- ^abRomano, Tricia (6 May 2010)."Look What I Bought (or Got Free)".New York Times.Retrieved14 February2015.
- ^abLe, Viet (17 February 2010)."'Haul Videos:' The Ultimate In Materialistic PG Porn? ".NPR.Retrieved14 February2015.
- ^abTanaka, Wendy (15 December 2010)."Names You Need To Know: 'Haul Videos'".Forbes.Retrieved14 February2015.
- ^abHalkias, Maria (14 July 2010)."J.C. Penney uses teens' videos as back-to-school shopping promos".The Dallas Morning News.Archived fromthe originalon 4 November 2012.Retrieved14 February2015.
- ^"Shop-And-Tell: 'Haul Videos' Turn Shopping Sprees Into Potential Profits".ABC News.Retrieved2020-05-06.
- ^Meltzer, Marisa (22 March 2010)."Thrill of the Haul".Slate.ISSN1091-2339.Retrieved2020-05-06.
- ^Sykes, Sarah; Zimmerman, John (April 26, 2014)."Making sense of haul videos".CHI '14 Extended Abstracts on Human Factors in Computing Systems.Chi Ea '14. New York, NY: Assn. of Computing Machinery. pp. 2011–2016.doi:10.1145/2559206.2581359.ISBN978-1-4503-2474-8.S2CID207210521.RetrievedFebruary 8,2017.