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Imagic

From Wikipedia, the free encyclopedia
For the company formerly known as iMagic Online, seeIEntertainment Network.For the company known as I-Magic, seeInteractive Magic.
Imagic
Company typePrivate
IndustryVideo games
Founded1981
Defunct1986
FateLiquidation
Headquarters
Los Gatos, California
,
United States
Key people
Bill Grubb
Dennis Koble
Bob Smith
Rob Fulop

Imagic(/ɪˈmædʒɪk/i-MA-jik) was an Americanvideo game developerandpublisherthat created games initially for theAtari 2600.Founded in 1981 bycorporate alumniofAtari, Inc.and Mattel, its best-selling titles wereAtlantis,Cosmic Ark,andDemon Attack.[1]Imagic also released games forIntellivision,ColecoVision,Atari 8-bit computers,TI-99/4A,IBM PCjr,VIC-20,Commodore 64,TRS-80 Color Computer,andMagnavox Odyssey².Their Odyssey² ports ofDemon AttackandAtlantiswere the onlythird-partyreleases for that system in America. The company never recovered from thevideo game crash of 1983and was liquidated in 1986.

History

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Imagic was the second third-party publisher for the Atari 2600, formed afterActivision.[2]Founders included Bill Grubb, Bob Smith,Rob Fulop,and Denis Koble fromAtari, Inc.,[3]Jim Goldberger, Dave Durran andBrian DoughertyfromMattel[4]as well as Pat Ransil[5]and Gary Kato. Grubb previously served as the vp of sales and marketing for Atari for 18 months.[6]Before that, he was with the marketing department atBlack and Deckerfor 11 years.[7]It was Grubb's goal to take Imagic public[8]and to eventually overtakeActivisionas the number one third-party video game publisher.[7]Fulop, meanwhile, was previously a programmer at Atari, and claimed in a 2019 interview withPaleotronic Magazinethat he left the company in favor of Imagic after being paid for developing theAtari 2600port ofMissile Commandwith aSafewaycoupon for a free turkey rather than the monetary Christmas bonus he had expected.[9]

Atari sued Imagic overDemon Attackbecause of its resemblance toPhoenix,[10]to which Atari had the exclusive home-version rights. The case was settled out of court.

Despite initial success and sales greater than projections, the company's fortunes reversed after the stock market dumped videogame stocks in late 1982, scuttling Imagic's initial plan to become a publicly traded company.[11]

Fan club

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During its height, Imagic ran a fan club for their games, the Numb Thumb Club, which published an annual newsletter.[12]Only two issues were published before Imagic's demise in 1983.[12]

Decline

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Although Imagic grew quickly in its early years, it was irreparably harmed by thevideo game crash of 1983.It released 24 games before going out of business by 1986, but the exact time it disbanded is unknown. In 1983, the company laid off 40 of their 170 employees[13]but appeared at the 1984Consumer Electronics Showwith plans for fourIBM PCjrgames.[14]The rights to Imagic's most popular titles have been owned by Activision since the late 1980s, and they have been re-released on several occasions.

Games

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Imagic 2600 cartridges were distinct from both Activision and Atari cartridges with an extended ridge at the top of the cart. Packaging was distinctive due to the use of reflective silver on the boxes, with a tapered, ridged end intended for an easy grip. The years are for the original versions only, not subsequent ports.

1982

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1983

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  • Dracula[17]
  • Fathom
  • Ice Trek
  • Laser Gates
  • Moonsweeper[18]
  • No Escape!
  • Nova Blast
  • Quick Step
  • Safecracker
  • Shootin' Gallery
  • Solar Storm
  • Subterranea
  • Tropical Trouble
  • Truckin'
  • White Water!

1984

[edit]

References

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  1. ^"Demon Attack".Atari Age. Archived fromthe originalon 2012-10-15.Retrieved2007-04-09.
  2. ^"Classic Gaming Expo Distinguished Guest: Alan Miller".Classic Gaming Expo.Archived fromthe originalon February 8, 2012.Retrieved2006-08-30.
  3. ^"Playing Catch Up: Night Trap's Rob Fulop".Gamasutra.CMP.Retrieved2007-04-09.
  4. ^"Making of Atlantis Video Game - Part 1 Imagic - LiveVideo.com".Archived fromthe originalon 2007-05-24.Retrieved2007-07-04.
  5. ^"Just Kidding TV show - the Making of Imagic's Wing War".YouTube.
  6. ^Hayes, Thomas C. (22 November 1982)."Imagic Scores in Video Games".The New York Times.Retrieved29 January2014.
  7. ^ab"Video Games Interview: Bill Grubb and Dennis Koble".Video Games Magazine.Atari HQ.Retrieved29 January2014.
  8. ^"All in the Game - Imagic: The Making of Atlantis".Enterprise.PBS. Archived fromthe originalon 10 March 2016.Retrieved29 January2014.
  9. ^"An Interview with Atari 2600 developer and Imagic Co-Founder Rob Fulop".Paleotronic Magazine.29 March 2019.Retrieved5 February2024.
  10. ^"Demon Attack: This game is pure Imagic!".Atari Times.Retrieved2007-04-10.
  11. ^"Making of Atlantis Video Game - Part 3 Imagic - LiveVideo.com".www.livevideo.com.Archived fromthe originalon 2007-05-24.
  12. ^ab"Imagic Titles for Intellivision".Intellivision Lives.Intellivision Productions. Archived fromthe originalon 2006-12-08.Retrieved2007-04-09.
  13. ^"Imagic Layoffs".The New York Times.17 September 1983.
  14. ^Cook, Karen (1984-03-06)."Jr. Sneaks PC into Home".PC Magazine.p. 35.Retrieved24 October2013.
  15. ^"Atari 2600 VCS Fire Fighter: Scans, dump, download, screenshots, ads, videos, catalog, instructions, roms".
  16. ^"Intellivision Classic Video Game System / Imagic for Intellivision".www.intellivisionlives.com.Archived fromthe originalon 2006-12-08.Retrieved2007-04-09.
  17. ^"Availability Update".The Video Game Update.Vol. 2, no. 1. April 1983. p. 4.
  18. ^Holyoak, Craig (1984-05-30)."Here are ColecoVision's jewels".Deseret News.pp. 4 WV.Retrieved10 January2015.
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