Joox
 | |
Type of site | Music streaming |
|---|---|
| Available in | English, Traditional Chinese, Simplified Chinese, Burmese, Indonesian, Malay, Thai |
| Founded | January 2015 |
| Headquarters | |
| Owner | Tencent |
| Industry | Music, podcast, and video |
| URL | www www |
Joox(stylised inall caps) is amusic streaming serviceowned byTencent,launched in January 2015.[1]Joox is the biggest music streaming app in Asian markets such asHong Kong,Macau,Indonesia,Malaysia,Myanmar,Thailandand also inSouth Africabefore it was shut down in early 2022. Joox is afreemiumservice, providing most of its songs free, while some songs are only available for premium users, offered via paid subscriptions or by doing different tasks offered.[2][3]
In 2017, Joox launched their service inSouth Africa,their first non-Asian market which for an unknown reason later shut down five years later.[4]The service now accounts for more than 50% of all music streaming app downloads in their Asian markets.[5][6]The number of music-streaming users in Hong Kong,Macau,Malaysia, Thailand, Myanmar and Indonesia was expected to reach 87 million by 2020.[7]
Background[edit]
Before the emergence of Joox, Tencent ownedQQ Music,one of the largest music streaming and download service in China. In 2015, they introduced Joox as their expansion of music services to overseas market instead ofMainland China,starting first in Hong Kong.[8]
Instead of providing free services by playing audio ads to users likeSpotify,another major music service,[9]Joox focused on banner ads, splash ads and other advertising methods such as category playlists and in-app skins.[10]They claimed it as a success.[11]Joox offered their premium VIP access toDStvsubscribers free of charge. DStv is the sister company to Tencent and is the primary pay-TV provider in South Africa.[12]In November 2021, it was announced that Joox will stop streaming in South Africa in March 2022.
See also[edit]
- QQ Music- Tencent's China market music service
References[edit]
- ^"WeChat's Tencent enters music-streaming fray with Joox".Digital News Asia.2015-06-30.Retrieved2018-01-24.
- ^"Tencent's JOOX uses curated playlists to dominate music streaming in Southeast Asia · TechNode".TechNode.2017-01-03.Retrieved2018-01-24.
- ^Halim, Billy (2015-12-27)."JOOX: The Complete, Free, & Legal Music Streaming Apps".Medium.Retrieved2018-01-24.
- ^"Meet Joox, South Africa's newest music streaming service - Stuff".Stuff.2017-07-04.Retrieved2018-01-24.
- ^Lee, Emma (December 22, 2016)."[Update] Sanook Online Rebranded To Tencent Thailand".TechNode.RetrievedJanuary 2,2017.
- ^Bundgaard, Karlsson, Lau, Pereira, Tycen, Axel, Alan, Andrew (November 2016)."The beat of progress: The rise of music streaming in Asia".Digital McKinsey.Archived fromthe originalon 2019-01-09.Retrieved2018-01-24.
{{cite web}}:CS1 maint: multiple names: authors list (link) - ^Lin, Liza; Kim, Yun-Hee (2016-12-16)."Apple, Spotify Face Upstart Rival in Streaming Music: China's Tencent".Wall Street Journal.ISSN0099-9660.Retrieved2018-01-24.
- ^"Tencent's Joox music streaming service proves a hit across Asia".South China Morning Post.Retrieved2018-01-24.
- ^"Joox: We don't believe in conversion through audio ads".Campaign Asia.Retrieved2018-01-24.
- ^Staff."JOOX makes its connected audience available to marketers".Marketing Interactive.Retrieved2018-01-24.
- ^"Joox bucks audio trend | WARC".www.warc.com.Retrieved2018-01-24.
- ^"Get JOOX With DSTV".Multichoice RPilodia.Archived fromthe originalon 2018-10-17.Retrieved2018-10-16.
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