KTAS

For other uses, seeKTAS (disambiguation).

KTAS

San Luis Obispo–Santa Maria– Santa Barbara, California United States
City	San Luis Obispo, California
Channels	Digital:34 (UHF) Virtual:33
Programming
Affiliations	33.1:TeleXitos 33.2:QVC
Ownership
Owner	Raul and Consuelo Palazuelos (Raul Palazuelos)
History
First air date	January 21, 1990(1990-01-21)
Former call signs	KADE (1990–1997)
Former channel number(s)	Analog:33 (UHF, 1990–2009)
Former affiliations	Independent(1990–1991) Silent(1991–1997) Univision(1997–2001) Telemundo(2001–2023)
Call signmeaning	Replaced K07TA "KTA"
Technical information
Licensing authority	FCC
Facility ID	12930
ERP	80.4kW
HAAT	453 m (1,486 ft)
Transmitter coordinates	35°21′37.9″N120°39′24.6″W
Links
Public license information	Public file LMS

KTAS(channel 33) is atelevision stationlicensed toSan Luis Obispo, California,United States, serving theCentral Coast of Californiaas an affiliate of the Spanish-languagediginetTeleXitos.Owned by Raul and Consuelo Palazuelos, the station maintains studios on Carmen Lane inSanta Mariaand a transmitter atop Cuesta Peak.

Channel 33 in San Luis Obispo went on the air in January 1990 as KADE. Its airtime was leased byKADY,anindependent stationinOxnard,to expand its programming. A dispute over payment terms ended the lease in November 1991 and plunged the station into non-operational status for more than five years. It returned to the air in February 1997 and was sold later that year to Raul and Consuelo Palazuelos. The Palazuelos family renamed the station KTAS, inheriting the Spanish-language programming that had aired on two low-power TV stations in the market since 1986. The station was aTelemundoaffiliate from 2001 to 2023, when the family sold the license and transferred rights to Telemundo programming toKCOY-TVeffective February 1.

History

In 1984, theFederal Communications Commissiondesignated a series of nine applications for channel 33 in San Luis Obispo forcomparative hearing,Community Media Corporation was awarded the construction permit and built the station in association with Riklis Broadcasting, which ownedKADYinOxnardand leased the station's broadcast day. Channel 33 went on the air as KADE, a simulcast of KADY, on January 21, 1990. The deal included a provision allowing Riklis to buy KADE for an agreed price.

Riklis management contended that the demands of Community Media owner Alene Whitten for operating capital grew too high for their budgetary requirements. Riklis then sought to buy the station as previously agreed, only for Community Media to refuse. As a result of Riklis ceasing to make monthly lease payments, KADE shut down on November 1, 1991, a move that cost KADY advertising revenue, ratings, and cable carriage in the San Luis Obispo area.After the FCC approved a transfer of control of Community Media to Riklis in 1993, this never took place, and the company instead applied to sell KADE to Raul and Consuelo Palazuelos, who had been original applicants for channel 33 in 1984 in partnership with Sainte Broadcasting, a company owned byChester Smith.

Meanwhile, in 1986, K07TA (sometimes promoted as "KOTA" or "KTA" ) went on as a low-power Spanish-language station atSanta Maria.Built by Sainte, it expanded its reach with the launch of Morro Bay-licensed K09UF ( "KOUF" ), serving San Luis Obispo. Riklis reached a deal to acquire the stations at the end of 1988 in order to expand the coverage area of KADY,but it later dropped out once it became clear that Riklis could not inherit the cable carriage of the existing low-power stations.In addition to network programming fromUnivision,K07TA aired some local programming, such as the half-hourMedia Horanews and features program, which debuted in 1990.However, it also struggled beginning in 1993 when Sonic Cable removed it from its lineup and replaced it with the national feed of Telemundo, in which Sonic could sell its own advertising time.KTA was not restored to the Sonic lineup until January 1996.

Parties associated with KADY intervened in the attempt to sell KADE to the Palazuelos, which delayed completion of the sale until 1997, when a trustee appointed the year before to handle Riklis's affairswithdrew the company's opposition.That year, the station returned to air as KTAS, a full-power successor to the low-power stations. KTAS lost its Univision affiliation and switched to Telemundo on April 1, 2001, whenKPMRsigned on the air.

On January 4, 2023, Raul and Consuelo Palazuelos filed to sell KTAS to International Communications Network—owner of KSDY-LD inSan Diego—for $4 million. The Telemundo affiliation was not included in the sale.A message appearing on the Telemundo Costa Central website at that time indicated that the service would move toKCOY-TV12.1 andKKFX-CD24.2, previously airing the national digital channelDabl,on February 1; at the time of launch,KEYT-TV3.5 was also added.The sale fell through in December 2023; a notice of non-consummation was posted on December 21.

Technical information

Subchannels

The station's signal ismultiplexed:

Subchannels of KTAS

Channel	Res.	Aspect	Short name	Programming
33.1	1080i	16:9	KTAS-HD	TeleXitos
33.2	480i		QVC	QVC

Analog-to-digital conversion

KTAS shut down its analog signal, overUHFchannel 33, on February 17, 2009, the original target date on which full-power television stations in the United States were totransition from analog to digital broadcastsunder federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 34, usingvirtual channel33.