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KMEX-DT
At left, the Univision logo, consisting of red, purple, green and blue blocks in the shape of a U. At right, a gray 34 in a sans serif. Below both, a gray Univision wordmark in stylized unicase.
Channels
BrandingUnivision 34
Programming
Affiliations
Ownership
Owner
History
First air date
September 29, 1962
(62 years ago)(1962-09-29)
Former call signs
KMEX-TV (1962–2009)
Former channel number(s)
  • Analog:34 (UHF, 1962–2009)
  • Digital:35 (UHF, 2002–2009)
Spanish International Network(1962–1987)
Call signmeaning
"Mexico"
Technical information[1]
Licensing authority
FCC
Facility ID35123
ERP500kW
HAAT956 m (3,136 ft)
Transmitter coordinates34°13′36.1″N118°4′2.3″W/ 34.226694°N 118.067306°W/34.226694; -118.067306
Links
Public license information
Websitewww.univision.com/local/los-angeles-kmex

KMEX-DT(channel 34) is atelevision stationinLos Angeles,serving as the westernflagship stationof the Spanish-language networkUnivision.It isowned and operatedbyTelevisaUnivisionalongsideOntario, California–licensedUniMásstationKFTR-DT(channel 46). The two stations share studios on Center Drive (overlookingI-405) inWestchester;KMEX-DT's transmitter is located atopMount Wilson.

KMEX was built by the Spanish International Broadcasting Company, a consortium that included American and Mexican stockholders, and began broadcasting in September 1962. It was the first full-time Spanish-language television station in the state of California and the only one in the Los Angeles area for 23 years. Its programming combined Mexican programs fromTelesistema Mexicano,predecessor to Televisa, with local features relevant to the Spanish-speaking community in Los Angeles, such as courses in the English language. Spanish International Broadcasting Company grew to create the national Spanish International Network. In 1964,Danny Villanueva,then a placekicker in theNFL,began an association with the station. After retiring from football, Villanueva became KMEX's news director and later its station manager. Under Villanueva, KMEX adopted an "advocacy journalism" approach to local news and community involvement which has been adopted by much of its portion of the television industry.Ruben Salazar,a former writer for theLos Angeles Times,was working for KMEX when he was killed by riot police in August 1970; the station's retrospective coverage of the event earned it its first of twoPeabody Awards.

KMEX and its co-owned stations, owned by Spanish International Communications Corporation (SICC), spent most of the 1980s embroiled in a legal dispute over the permissibility of its partially foreign ownership. In 1985,Federal Communications Commissionstaff recommended that all of SICC's licenses be revoked. The dispute was settled two years later by a forced sale of the stations and network to a venture ofHallmark CardsandFirst ChicagoVentures, which renamed the network Univision. Also in that decade, KMEX gained its first full-time competition when channel 52 was sold and switched from subscription programming to full-time Spanish asKVEA.That station's new owners, a group led bySaul Steinberg,used KVEA and other stations as the springboard to launch the competingTelemundonetwork in 1987. In spite of the new competition, KMEX continued to be the leading Spanish-language local TV station in news coverage and began garnering higher ratings than its English-language counterparts in key demographic groups. Its news presenters includedMaría Elena SalinasandJorge Ramos,both of whom went on to work for the Univision network. KMEX was the first Spanish-language TV station in the country to air an hour-long local morning show.

Univision grew from one Los Angeles–market station to two in 2002 when it acquired theUSA Broadcastinggroup, including KFTR. In the 2010s, KMEX has had to fend off a challenge from a revitalized KVEA while expanding and refreshing its own news offerings.

History

[edit]
Refer to caption
The Univision tower onMount Wilson.The top-mounted antenna at left is used for KMEX-DT.

There were two prior attempts to build a station onultra high frequency(UHF) channel 34 in Los Angeles prior to KMEX-TV, in proceedings in 1954 and 1958. By 1953, theFederal Communications Commission(FCC) had received three applications for the channel, from Lawrence Harvey; Spanish International Television; and radio stationKFWB(980 AM).[2]The bid of Spanish International Television presaged that of Spanish International Broadcasting Company six years later;Emilio Azcárraga Vidaurretawas a 20 percent owner of the firm.[3]Harvey and Spanish International Television lost interest, and their applications were dismissed in 1954, leaving the door open for KFWB.[4]That October, however, the radio station dropped its bid; no reason was given.[5]

Interest around the UHF allocation was revived in 1957, and in 1958, the FCC selected the application of Sherrill C. Corwin, movie theater operator from San Francisco, over a bid from Frederick Bassett and William E. Sullivan.[6]After the FCC ordered several unbuilt UHF stations to make progress or lose their permits, Corwin proposed to sell the construction permit for what was called KMYR to Franklin James, who owned part of several regional radio stations.[7]However, this never was completed, and the FCC deleted the KMYR permit in November 1960 (along with another Corwin held for a San Diego outlet), leaving the door open for new applications for channel 34.[8]

The early years

[edit]

On August 18, 1961, the Spanish International Broadcasting Company (SIBC) filed an application to build a new channel 34 TV station in Los Angeles.[9]SIBC's principals reflected strong Mexican connections: Azcárraga was a 20 percent stakeholder, with the balance being held by a number of stockholders including movie theater owner Frank Fouce, the largest shareholder, and Julian Kaufman, the general manager ofTijuana's binational TV station,XETV.[10]The FCC granted the permit on November 1, 1961,[9]marking the first time the commission had approved an application specifying an all-foreign language TV station.[11]From Mexico City cameRene Anselmoto manage channel 34; so too would come much of the programming, fromTelesistema Mexicano.[12]

It was also the first regular commercial UHF television station in Los Angeles. Two stations had previously operated on the band:KTHEchannel 28, a short-lived educational station at theUniversity of Southern California,andKBIC-TVchannel 22, whose only telecasts to that point had been of an experimental nature. To get the Spanish-speaking community to be able to tune in, the upstart channel 34 embarked on a $100,000 public awareness campaign for UHF converters, and manufacturers stocked stores inEast Los Angeleswith tuning strips.[13]While channel 34 had been set for a September 15 launch, interest in converters was so great that the station opted to broadcast the test pattern until September 30 to aid dealers installing equipment.[14]

The first day of KMEX-TV programming included an inaugural program; filmed coverage of the recent visit of PresidentJohn F. Kennedyto Mexico City; sporting coverage, includingbullfighting;and news.[15]Some 30,000 converters were estimated to be in place at launch.[16]By February 1963, there were 106,000 appropriately equipped households who could tune in the UHF station,[17]and that number had swelled to almost 200,000 by the end of channel 34's first year in service.[18]However, KMEX lost $500,000 in its first year and did not turn a profit until three years after starting up.[19]Joseph S. Rank, an account executive with sales representative Blair Television, became general manager in November 1964[20]and was promoted to station vice president in 1966,[21]also being a five-percent stockholder in the Spanish International Broadcasting Corporation.[22][23]

In local production, the station placed a focus on public service programming to supplement the Telesistema Mexicano programs that came from Mexico City on Greyhound buses.[24]One of the earliest programs wasEscuela( "School" ), an educational program that aired four times a week and taught basic English to viewers of all nationalities.[17]Beginning in 1964, the program was hosted by Ginger Cory, a teacher for theLos Angeles Unified School District.Students mailed written exercises to Cory for grading. Many inSouthern California's non-English-speaking community came to consider Cory as a friend and counselor.[25]After station executives found that as much as 15 percent of KMEX's audience were not Spanish-speakers, courses in Spanish were added by popular demand.[18]When American presidentLyndon B. Johnsonand Mexican presidentAdolfo López Mateosmet in Los Angeles in February 1964, channel 34 produced commercial-free coverage which was sent to XETV and Telesistema Mexicano; the decision not to take advertisements was made because there was a desire to avoid any misunderstandings among the Spanish-speaking community.[26]Also in 1964 was channel 34's first coverage of theTournament of Roses Parade,with radio commentators utilizing visuals furnished byKTLA;previously, Spanish-language coverage on other stations consisted of a radio simulcast.[27][28]

While still with theLos Angeles Rams,the team's kicker,Danny Villanueva,became a sports announcer for the station in 1964; he continued in this role even after being traded to theDallas Cowboys.[29]He remained at channel 34 after retiring from theNFL,becoming its news director,[30]and was promoted by Rank to station manager in 1969.[31]Villanueva increased the public service emphasis at channel 34 even further, describing the station as "a cross between a commercial and an educational station" with a "tremendous social obligation".[30]Much of this philosophy was later copied by other Spanish-language TV stations in the United States.[32]

KMEX had been the second American station (afterKWEX-TVinSan Antonio, Texas) in what was the Spanish International Network; the venture also included Telesistema Mexicano-aligned stations along the United States–Mexico border. After buying intoNew York City-area stationWXTVand Miami'sWLTV,in 1972, SIN made its first western expansion when it builtKFTV,servingFresno,with Villanueva as its general manager. Originally, the Fresno station operated as a direct satellite of KMEX.[33][34]The "SIN West" subnetwork also provided service to affiliated stations inModesto(KLOC-TV) andSan Francisco(KEMO-TV) and Telesistema Mexicano'sXEWT-TVin Tijuana andXHBC-TVinMexicali.[30]

NFB

[edit]

In 1973, channel 34 unveiled an experimental daytime programming effort aimed at a different audience: English speakers. On July 9, KMEX-TV started at 6:30 a.m. and premieredNFB (News, Finance, Business),the first-ever attempt at a rolling news television program, which aired for8+1⁄2hours.[35]Boasting a staff of 28 including 11 on-air talent,NFBfeaturedJohn Harlanas one of its anchors andBill StoutandSusan Stafford,as well as Villanueva, as contributors.[35]However, it exceeded its budget by 100 percent, and when SIBC parent Spanish International Communications Corporation (SICC) could not obtain funding in a tight financial market, the program was pulled on October 26, having lost $300,000. Villanueva felt that, if funding had been available, such a service would have been a "tremendous success" in the long run.[36]Other reasons cited for its failure were its association with channel 34, a Spanish-language television station, and airing on the lesser-viewed UHF band.[19]

Univision and competition

[edit]

SICC had an increasingly convoluted ownership structure and several related businesses. In 1974, the company took a bank loan that required it to not expand until the loan was repaid. As a result, to fuel continued expansion, SICC principals created two additional companies to start new stations: Bahía de San Francisco Television Company (which builtKDTVin San Francisco) and Legend of Cibola Television Company (which reorganized as Seven Hills Television and startedKTVWin Phoenix).[37]In 1975, Anselmo arranged a new bank loan which came with a realignment of control that favored Anselmo and Azcárraga's interest. As a result, the Fouce interests sued SICC, Anselmo and other defendants in 1976, charging "self-dealing, mismanagement, waste, and breach of fiduciary duty".[38]This long-running suit joined with a separate legal problem—a push by a confederation of Spanish-language radio station owners alleging Azcárraga exercised control over SICC, resulting in impermissible foreign ownership of its stations. In 1985, FCC staff recommended that the licenses of the SICC stations not be renewed,[39]a decision adopted by a commission administrative law judge as settlement talks began in the long-running Fouce suit.[40]In May 1986, in a breakthrough in the Fouce case, the parties agreed to sell KMEX and the four-other stations directly owned by SICC.[41]The FCC agreed to renew the stations' licenses in 1987 as part of the sale of SIN—then being renamed Univision—toHallmark CardsandFirst ChicagoVentures.[42]

At the same time as SICC's ownership drama played out, the Los Angeles Spanish-language television market transformed. For more than two decades, KMEX-TV was the only full-time Spanish-language TV station, though other stations aired some programming or had a partial-day Spanish format, such asKSCIand KBSC-TV. This changed in late 1985, when KBSC-TV was sold toSaul Steinberg-backed Reliance Capital and relaunched asKVEA,a key moment in the formation ofTelemundoin early 1987. The management of the new full-time competitor felt that there was enough of a market for both stations to coexist,[43]which was borne out by audience surveys in the wake of the launch of KVEA.[44]However, its 22-year head start gave the station an extraordinarily high level of community identification; Villanueva noted that many people saw it as "our Channel 34".[45]

The restructured Univision had a strong presence in Miami, and conflicts between Cuban Americans at the network level and KMEX's largely Mexican audience in Southern California bred internal concerns. In 1989, channel 34 employees sent a letter to the network asking that the station's news director vacancy be filled by someone "who reflects the interests... experience and culture of the Los Angeles TV audience". One consultant noted that under Villanueva, who had recently left as general manager, the station made money but did little to reinvest in its news product compared to Miami's WLTV.[46]That same year, another future leader in Spanish-language broadcasting left the station: Walter Ulloa, founder ofEntravision Communications,who had worked as an editorial writer, sales manager and news director at channel 34 before leaving in 1989 to start Entravision.[47]

Despite the increased competition from KVEA and other stations, KMEX maintained its lead and continued to grow. By 1990, it accounted for nearly 10 percent of all of the advertising revenue of Hispanic television, radio, and print media in the United States.[48]It moved twice in ten years, first in 1992 and then to a facility in the Howard Hughes Center in 2002.[49]However, even in the early 2000s, station revenues lagged its share of total ratings, common for the time among Spanish-language TV stations.[50]With Univision's acquisition of theUSA Broadcastingstations in January 2002, KMEX became part of aduopolywith KHSC-TV (channel 46), which becameKFTRwhen Univision used the stations to launch the Telefutura network (nowUniMás).[51]

Local programming

[edit]

News operation

[edit]

I say, if we can effect change (one way or the other), in our opinion, that's our journalism. That places the burden on us of determining what's good or not good for our community. We think we are in a position to make that determination.

Danny Villanueva,on the "advocacy journalism" practiced at KMEX-TV in 1978[52]

From the moment Villanueva became channel 34's news director in 1968,[45]KMEX adopted a policy that generally has set the tone for Spanish-language television news in the United States, that of "advocacy journalism".[52]Villanueva was succeeded byRuben Salazar,a former writer for theLos Angeles Times,in January 1970. General manager Rank managed to outbid theTimesfor his services, believing that Salazar would complement what Villanueva had started.[53]That August, Salazar was killed by riot police.[54]A documentary on Salazar's death,Peace... on Our Time: KMEX-TV and the Death of Ruben Salazar,won aPeabody Awardfor TV public service programming.[55]However, the station was also criticized by Chicano activists for moving quickly to shift the station away from the movement within days of Salazar's death; even an anonymous journalist toldHunter S. Thompsonin his 1971Rolling Stonearticle "Strange Rumblings in Aztlan","[W]ithin 24 hours after Ruben was murdered, [Danny] Villanueva started tearing up the news department. Now he's trying to... cut the balls off the news and turn KMEX-TV back into asafeTio Taco station. "[56]In its early years, KMEX-TV news was a small operation: in 1978, the station had two camera and reporter crews covering the Los Angeles area, and its newscasts primarily depended on material fromUnited Press Internationaland the localCity News Servicewire with less local news coverage than station management would have liked.[57]The newsroom was in a converted house across the street from the studios.[24]

KMEX news became known for long-tenured personalities in the market and as a launching pad for correspondents with network careers. TheLos Angeles Timesdescribed Eduardo Quezada, who anchored the news on channel 34 for 28 years, as an "institution"; he left for KVEA in 2003.[58][59]María Elena Salinasworked for KMEX from 1981 to 1987 before becoming a national news anchor, a position in which she would remain for three decades.[60]Jorge Ramosgot his first job in American broadcasting at KMEX and was tapped to host a morning show; a network executive in town saw the show one day and invited Ramos to Miami to start a national morning show, which soon led to him hosting national news for the network.[61]

We had to run across the street from our newsroom, dodging cars on Melrose Avenue, to the studio to do the news.

María Elena Salinas,who joined the KMEX news staff in 1981[24]

By 1990, KMEX began to beat the English-language news outlets in certain demographics in news ratings, first 18–34[48]and then 18–34, 18–49 and 25–54 by 1996. The latter accomplishment led to coverage from channel 34's English-language competitors.[62]By 2005, what had been an achievement had become routine: a 2005 Univision press release trumpeted twelve straight years of ratings wins in the 18–34 and 18–49 segments for KMEX's 6 pm news.[63]

After a two-decade absence from morning news—having canceled a previous effort in the late 1970s to air network programming—KMEX returned to airing morning news with an hour-long program,Primera Edición,in January 1999. This was the first hour-long morning newscast produced by a Spanish-language TV station in the United States.[64]After just a year, the program was expanded to two hours, and the Univision stations in Miami and New York had followed suit and started their own morning newscasts.[65]

The 2000s brought increased national recognition of KMEX's work. In 2002, theColumbia Journalism Reviewgraded the local newscasts in Los Angeles and gave KMEX the highest rating of any station in any language.[66]A news feature,El 15% de los Estados Unidos,which reported about the impact of Latinos on the United States, won KMEX its second Peabody Award in 2005.[67]In 2008,The Washington Postcompared Southern California's English-language newscasts with KMEX's Spanish newscasts and concluded that "the sharpest coverage of state and local issues—government, politics, immigration, labor, economics, health care—is now found on Spanish-language TV", though it noted the criticism that KMEX's "advocacy journalism" style sometimes went a step too far on issues like immigration.[68]News director Jorge Mettey, who led the KMEX-TV newsroom for five years, was fired in 2007 for allegedly breaching ethics policies; Mettey sued the next year and claimed that Univision executives had a hand in shaping news coverage with the goal of increasing advertising revenues.[69]

An increased investment by local news at Telemundo in the 2010s gave channel 34 a challenge. For the first time since 1987, KVEA beat out KMEX among viewers 18–49 in 2014.[70]In June 2015, KMEX reformatted its morning newscast asA Primera Horain order to target a younger audience.[71]In April 2017, Univision launchedEdición Digital California,a midday newscast aired on all of its stations in California.[72][73]

Sports programming

[edit]

In 2016, Univision announced a three-year deal to broadcast Spanish-languageLos Angeles Ramsprogramming, including preseason games and studio programs; this was the first time that Univision had ever entered into a media rights deal involving theNational Football League.Programming aired on KMEX andKFTRand in theBakersfieldarea onKABE-CDandKBTF-CD.[74]In the last year of the agreement, only KFTR aired games.[75]

Notable former on-air staff

[edit]

Technical information

[edit]

Subchannels

[edit]

KMEX broadcasts sixsubchannelsof programming, including the main Univision feed.

Subchannels of KMEX-DT[77]
Channel Res. Aspect Short name Programming
34.1 720p 16:9 KMEX-DT Univision
34.2 480i UNIMAS UniMás(KFTR-DT) inSD
34.3 BOUNCE Bounce TV
34.4 CRIME True Crime Network
34.5 4:3 STVUSA Super TV(Mandarin)
34.6 16:9 NVSN Nuestra Visión
Simulcast of subchannels of another station

Analog-to-digital conversion

[edit]

KMEX-TV shut down its analog signal, overUHFchannel 34, at 11:59 p.m. on June 12, 2009, as part of thefederally mandated transition from analog to digital television.The station's digital signal relocated from its pre-transition UHF channel 35 to channel 34.[78]

Translator

[edit]

KMEX-DT is rebroadcast on the following translator station:[79]

References

[edit]
  1. ^"Facility Technical Data for KMEX-DT".Licensing and Management System.Federal Communications Commission.
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  9. ^abFCC History Cards for KMEX-DT
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Bibliography

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