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KOMR

Coordinates:33°57′22″N112°28′37″W/ 33.956°N 112.477°W/33.956; -112.477
From Wikipedia, the free encyclopedia
KOMR
Broadcast areaPhoenix metropolitan area
Frequency106.3MHz(HD Radio)
BrandingAmor 106.3
Programming
FormatSpanish AC
Ownership
Owner
KHOV-FM,KHOT-FM,KQMR
Television stationsKTVW&KFPH
History
First air date
March 7, 1975;49 years ago(March 7, 1975)(as KWAO)
Former call signs
KWAO (1975–1983)
KMZK (1983–1986)
KONC (1986–1993)
KEDJ (1993–2001)
Call signmeaning
"AMOR" (Love)
Technical information
Facility ID55913
ClassC2
ERP23,000watts
HAAT221 meters (725 ft)
Links
WebcastListen Live
WebsiteKOMR Online

KOMR(106.3MHz) is acommercialFMradio stationlicensedtoSun City, Arizona,and serving thePhoenix metropolitan area.It is owned byUnivisionand it airs aSpanish Adult Contemporaryradio format,calling itself"Amor 106.3".Thestudiosare on South 30th Street in Phoenix.

KOMR is aClass C2station with aneffective radiated power(ERP) of 23,000watts.Thetransmitteris off North Castle Hot Springs Road inPeoria.[1]

History

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KTPM

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The first attempt of a radio station on 106.3 FM in Sun City was KTPM. It was on the air for less than seven months aftersigning onthe air on June 13, 1962;62 years ago(June 13, 1962).[2]It was co-owned with Wickenburg's KAKA by Lowell Beer and Paul Mullenix. In that era, many radio listeners didn't have FM receivers and they were mostly unavailable in cars.

KTPM was one of the quickest failures in Arizona radio history. It wentsilenton January 2, 1963.[3]It never returned to the air. The Beer-Mullenix licenses were placed into receivership in June.[4]They never reemerged from bankruptcy.

KWAO, KMZK, KONC, KEDJ

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The current KOMR signed on the air on March 7, 1975;49 years ago(March 7, 1975).Itscall signwasKWAO.It began broadcasting with a new license but still used the same the tower as the defunct KTPM. KWAO targeted listeners in Sun City (a retirement community near Phoenix) with aneasy listeningformat.[5]The station was sold in 1983 to Larry Mazursky's Canyon Communications Corporation, relaunching ascontemporaryKMZK"Muzik 106".[6]A couple of years later, the station flipped toclassical music.

In late 1985, Mazursky soldKLFF,anadult standardsstation, to Affiliated Broadcasting. Affiliated was the new owner ofKONC,the primary classical station in Phoenix. A condition of the sale required low-rated KMZK to vacate the classical format, and KMZK became acountry musicstation.[7]That would prove short-lived when, in March 1986, Affiliated flipped KONC toadult contemporary musicas KAMJ. While Affiliated's acquisition ofKFLRfor classical music languished, Mazursky announced plans to revert KMZK to classical music, prompting Affiliated to ditch its own classical plans.[8]In addition, KMZK becameKONC.Throughout the 1980s, KONC was used on an electronicprogram guideon United Cable.

KONC dropped classical music at 6 p.m. on January 15, 1993, when it flipped to amodern rock/alternativeformat asKEDJ,known as "The Edge." That left Phoenix without a classical station for three months, whenKBAQsigned on the air as a public station. KEDJ upgraded to Class C2 status after another station was moved from 106.3 in Arizona City to 106.5 in the late 1990s.

Recuerdo and Amor

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In 2001, Hispanic Broadcasting Corporation (a predecessor to Univision Radio) acquired the station. The company flipped 106.3 FM to aSpanish-languageadult contemporary format called "Amor." FM 106.3 began simulcasting with 106.5KKMRand 100.3KQMR.Moments after the format change, the owners of 103.9 FM, which was thenRhythmic ContemporaryKPTY, purchased the rights to the KEDJ Alternative Rock format. But the company did not continue the contract to carry thesyndicatedHoward Stern Show,which had been on 106.3 and 100.3. The deal also included transferring the call letters and "The Edge" moniker to 103.9 FM. Three call sign changes in 15 days followed until 106.3 became KOMR.

In October 2005, Univision made adjustments to the "Amor" format, making it moreoldies-driven, and changed the name to "Recuerdo".

On February 6, 2018, Univision dropped the "Más Variedad" SpanishAdult Hitsformat and switched it to Spanish AC asAmor 106.3.Some of the music and radio shows are carried fromKBRGinSan JoseandKRDAinFresno.Those two stations also carry the "Amor" format. The “Amor” stations are similar to 107.5KLVEinLos Angeles,which is one of the most listened Spanish language radio stations in the United States.

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References

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  1. ^Radio-Locator.com/KOMR
  2. ^Curtis, Jack (June 13, 1962)."Channing-Burns Duo Wows Audiences At Seattle Fair".Arizona Republic.p. 47.RetrievedJune 28,2019.
  3. ^"KTPM(FM) Sun City, Ariz"(PDF).Broadcasting.January 21, 1963. p. 91.RetrievedJuly 20,2019.
  4. ^"Actions By FCC"(PDF).Broadcasting.June 17, 1963. p. 138.RetrievedJuly 20,2019.
  5. ^Price, Hardy (March 26, 1975)."New radio station woos Sun City".Arizona Republic.p. D-8.RetrievedMay 3,2019.
  6. ^Wilkinson, Bud (April 24, 1983)."KLFF takes contemporary approach to new FM station".Arizona Republic.p. F-14.RetrievedMay 3,2019.
  7. ^Wilkinson, Bud (October 30, 1985)."Affiliated Broadcasting reaches agreement to purchase KLFF".Arizona Republic.p. H5.RetrievedMay 3,2019.
  8. ^Wilkinson, Bud (June 25, 1986)."KMZK plots revival of classical music; Affiliated bows out".Arizona Republic.p. G1.RetrievedMay 3,2019.
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33°57′22″N112°28′37″W/ 33.956°N 112.477°W/33.956; -112.477