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KSWB-TV

Coordinates:32°41′47″N116°56′10″W/ 32.69639°N 116.93611°W/32.69639; -116.93611
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KSWB-TV
A narrow rectangular logo. The top part is red and has the Fox network logo in white. The middle is blue with light blue searchlights in the background and a large white 5, trimmed in blue, in the middle. Beneath in white on a red box are the words "San Diego".
Channels
BrandingFox 5 San Diego(cable channel)
Programming
Affiliations
Ownership
Owner
KUSI-TV
History
FoundedMarch 21, 1983(1983-03-21)
First air date
September 30, 1984;39 years ago(1984-09-30)
Former call signs
  • KSDT (CP, 1983)
  • KTTY (1983–1996)
Former channel number(s)
  • Analog:69 (UHF, 1984–2009)
  • Digital:19 (UHF, 2000–2019)
Call signmeaning
"San Diego'sWB",former affiliation
Technical information[3]
Licensing authority
FCC
Facility ID58827
ERP350kW
HAAT596 m (1,955 ft)
Transmitter coordinates32°41′47″N116°56′10″W/ 32.69639°N 116.93611°W/32.69639; -116.93611
Links
Public license information
Websitefox5sandiego.com

KSWB-TV(channel 69) is atelevision stationinSan Diego, California,United States, affiliated with theFoxnetwork. It is owned byNexstar Media Groupalongsideindependent stationKUSI-TV(channel 51). KSWB-TV's studios are located on Engineer Road in the city'sKearny Mesasection, and itstransmitteris located southeast ofSpring Valley.The station is branded asFox 5 San Diego,in reference to its primarycablechannel number in themarket.

KSWB-TV went on the air as independent station KTTY in 1984. It was the third independent station in the market with programming that was generally inferior to its two competitors. In 1994, the station was placed into bankruptcy to avoid foreclosure.Tribune Broadcastingwon the bidding to purchase KTTY in 1995, and it was relaunched as KSWB-TV on August 16, 1996. Stronger programming, includingThe WB,and the start of a new local newscast, which was on air from 1999 to 2005, dramatically improved its on-air product.

In 2008, Tribune reached a deal to make KSWB-TV the region's new Fox affiliate, displacingXETV,aTijuana-based independent that had long targeted the U.S. market. The move led the station to restart its own local newscasts.

History[edit]

Early years as KTTY[edit]

The insertion of another television station into the San Diego area was first proposed by businessmanCharles Woodsin 1978. He had proposed that channel 27 be allocated to the city and sought to build a new Spanish-language outlet; however, a revised agreement with Mexico gave that country channel 27 for Tijuana, and channel 69 was proposed in its stead.[4]Ten[5]to twelve[6]applications were received, and eight were designated forcomparative hearingby theFederal Communications Commission(FCC) in 1982.[7]The field of applicants consolidated after the hearing designation by way of settlements and mergers and was whittled down eventually to five. Four of these groups consolidated: a group of Asian businessmen headed by former San Diego city councilorTom Hom;Black investorJ. Bruce Llewellynand several other East Coast interests; Gil Contreras, leading a Hispanic group; and a White group led by Jim Harmon, the president ofImperial Airlines.Harmon was the brother of former KFMB-TV co-owner Helen Alvarez Smith.[8]They then settled with the fifth group—Christian Communications Network, owned by evangelist Jerry Barnard—and agreed to air its programming.[5]

This cleared the way for the consortium known as San Diego Television to get a construction permit on January 3, 1983. However, nearly two years would pass before KTTY began to broadcast. One complication arose when the Llewellyn group opted to sell, suffering from the difficulty of living on the East Coast and trying to set up a West Coast TV station,[9]and wound up being bought out by the other groups for $2 million.[5]Technical issues also had to be resolved; when the antenna was shipped, it was first delivered to the studios inChula Vista,not to the San Miguel Mountain transmitter site where it needed to be installed.[10]The Chula Vista studio site was chosen for its access toI-5and relative lack of congestion; this contrasted with the situation in the Kearny Mesa area, where most San Diego TV stations are located.[6]

KTTY began broadcasting on September 30, 1984, mostly airing classic movies and old syndicated reruns, as well asNewspotnews briefs throughout the day.[10][5]In its first year, ratings were low; even some Los Angeles independent stations, seen on San Diego cable systems, surpassed it in the ratings. It airedSan Diego State Aztecssports and such local productions asBeach Party,a show filmed on local beaches described by its producer as "PM MagazinemeetsAmerican Bandstandfor teenagers ".[11]As an independent station, KTTY consistently trailedXETV(channel 6) andKUSI-TV(channel 51) in the quality of its programming and its ratings. It promoted itself as "San Diego's Movie Channel",[12]but John Freeman, TV writer forThe San Diego Union-Tribune,called it in retrospect "a laughingstock—bankrupt and virtually bereft of watchable programming".[13]The Harmon/Alvarez Smith group became the primary owners of San Diego Television in 1986 when the group obtained a $17 million bank loan.[14][15]

Sale to Tribune and WB affiliation[edit]

San Diego Television filed forChapter 11bankruptcy reorganization on February 2, 1994.[14]This action was undertaken by Alvarez Smith in order to protect KTTY from foreclosure on the 1986 loan.[15]In the year that followed, the station did make two upgrades that helped bolster its reputation. As part of a newSan Diego Padresrights package, KTTY picked up a scheduled 36 games a season for two years, one of three different outlets airing Padres games in 1994 and 1995 (alongside KFMB-TV andPrime Sports).[16]It also affiliated withThe WB,one of two new networks launching in January 1995.[17]

On August 29, 1995, in a Los Angeles courtroom, bidders competed at bankruptcy auction to buy KTTY. Prior to the auction, offers for the station had hovered between $40 and $42 million.[15]In an event described as "exciting" by an observer, and amidst a frenzied market for TV stations nationally, bidding was fierce. After groups including Newsweb andViacomdropped out, third-place finisherNew World Communicationsexited when the price reached $60 million, leavingTribune BroadcastingandUnited Television—associated with The WB's rival,UPN—to fight it out in a bidding war. After both parties bid in 22 rounds to push the price to $70 million, Tribune bid $70.5 million without United matching it, winning the right to buy KTTY.[18]After the debts—which had increased to $26 million—were covered, the owners of San Diego Television split $44 million.[15]

Tribune assumed control of KTTY on April 19, 1996; 20 people lost their jobs, as the new owners only rehired 34 of the 54 employees of the station, and new programming started to debut.[19]For the new television season in September, KTTY changed its call sign to KSWB-TV almost a month prior, on August 16 of that same year. It also moved on San Diego cable systems from channel 14 to channel 5, which had previously been assigned to Tribune's Los Angeles WB station,KTLA.[13]

In 2000, a marketing campaign conducted by the station in which it mailed VHS tapes to 75,000 San Diego-area homes and urged homes reporting inNielsen Media Researchratings diaries, "Attention Nielsen homes: Please watch KSWB 5/69", led to Nielsen taking action against the station. It delisted KSWB from its ratings for an entire survey period; a Nielsen spokesman noted that this action was a first in company history.[20]

CW affiliation[edit]

On January 24, 2006, Time Warner andCBS Corporationannounced that the two companies would shut down the broadcast networks that they had respectively owned, The WB and UPN, and create a new merged network,The CW,to begin that September.[21][22]With the announcement, The CW signed a ten-year affiliation agreement with Tribune Broadcasting for 16 of the group's 19 WB affiliates, with KSWB-TV named as the network's San Diego affiliate.[22][23]

Fox affiliation[edit]

During a seminar by Tribune Broadcasting presidentSam Zellon March 25, 2008, it was revealed that Tribune Broadcasting had signed an affiliation agreement with Fox to make KSWB-TV the network's new San Diego affiliate effective August 1.[24]In making the switch, Fox's executive vice president of network distribution, Jon Hookstratten, cited the fact that, as a Mexican station, XETV—an original Fox affiliate from the network's creation in 1986—had to answer to a different communications regulator, theSecretariat of Communications and Transportation,as one reason for the changeover. Tribune had initiated talks with Fox in December 2007; the network had already been talking withMcKinnon Broadcasting,owner of KUSI-TV, about a potential affiliation.[25]

The news blindsided XETV management, which contended their Fox affiliation agreement ran through 2010, and represented the second time that station's Mexican location had cost it a network affiliation after an FCC ruling forced ABC to move to a U.S. station in 1973.[24]It gave Tribune a seventh station airing Fox programming, solidifying its status as the second-largest Fox affiliate owner.[25]

On July 2, 2008,Bay City Television/Grupo Televisasigned an affiliation agreement to bring The CW's programming over to XETV. With the Fox affiliation agreement, KSWB-TV's ten-year contract with The CW was rendered void, and KSWB-TV and XETV exchanged affiliations on August 1, 2008.[26][27]The switch was also met with an open letter from XETV management, stating in part, "Unfortunately, in these troubled times, it seems as though there is no honor or loyalty anymore."[28]

In 2017,Sinclair Broadcast Groupannounced it hadagreed to purchase Tribune Mediafor $3.9 billion.[29][30]As part of divestitures associated with the deal, KSWB-TV and other stations were to be sold toFox Television Stations.[31]Both transactions were nullified on August 9, 2018, when Tribune Media terminated the Sinclair deal and filed abreach of contractlawsuit;[32]this followed a public rejection of the merger by FCC chairmanAjit Pai[33]and the commission voting to put the transactions up for a formal hearing.[34]

Following the merger's collapse,Nexstar Media Groupannounced a $6.4 billion all-cash purchase of Tribune Media on December 3, 2018.[35][36]The sale was completed on September 19, 2019, with KSWB not subject to any additional transactions.[37]

On May 8, 2023, Nexstar announced that it would acquire KUSI-TV from McKinnon Broadcasting for $35 million with the intention of making it an affiliate ofThe CWwhen the affiliation becomes available.[38]The deal was completed on August 31.[39]

News operation[edit]

WB News at Ten[edit]

As early as 1997, rumors circulated of the potential for KSWB to launch a local newscast, possibly using the resources of another station in the market.[13]Local stations in San Diego had previously inquired as to the station airing local newscasts produced by them when it was KTTY.[12]However, Tribune opted instead to start a news operation of its own for KSWB. To house this expansion, the station had to move from Chula Vista and found a sufficiently large site in Kearny Mesa, down the street from NBC stationKNSD-TV(channel 39).[40]

TheWB News at Ten,a half-hour 10 p.m. newscast, began to air on September 27, 1999. It was designed to cater to viewers aged 18 to 49; the average age of the initial on-air presenters was 29.[41]It was the second prime time newscast in San Diego, with KUSI-TV having aired one since 1990; both stations were joined three months later by a startup 10 p.m. newscast from XETV, which was bolstered by its Fox affiliation to beat KSWB's offering in the ratings.[42]KUSI's ratings generally compared to XETV's and KSWB's combined.[43]On March 7, 2005, the station debutedThe WB Morning Show,a simulcast of Los Angeles sister station KTLA'sweekday morning newscastinterspersed with half-hourly local news inserts presented by a solo anchor from KSWB's San Diego studios.[44]

News outsourcing to KNSD[edit]

It was a tough business decision. It's very tough to make the economics work on one 30-minute newscast. News is a very expensive business. KNSD can do it on a much more efficient basis. We've looked at this from all different angles; it's not something we've done flippantly.

Bob Ramsey, general manager, KSWB-TV, on the decision to outsource its newscast[45]

On September 21, 2005, KSWB announced that its news department would be shut down, with 30 news staffers to be laid off. The final 10 p.m. newscast produced by KSWB aired on October 28, 2005. Production of the prime time newscast was turned over to KNSD, which began producing the newscast on October 31 using the same newscast title and imaging.[45]Tribune made an identical decision that same day at another WB affiliate it owned,WPHL-TVinPhiladelphia,wherethat city's NBC-owned stationwould begin producing its local 10 p.m. newscast.[46]

To correspond with KSWB's affiliation change to The CW, the KTLA morning news simulcast and the KNSD-produced 10 p.m. news were accordingly renamed asThe CW Morning ShowandCW News at Tenon September 18, 2006. The newscast was anchored by Vic Salazar andAnne State,both of KNSD. The station also aired a public affairs program,Take 5,on Sunday evenings; this was hosted by Perette Godwin, who also anchored the morning newscast cut-ins.[47]

Return of in-house news operations[edit]

A behind-the-scenes look on a news set
The KSWB news set in 2010

The Fox affiliation deal kickstarted the return of in-house local news production to KSWB-TV, with Tribune initially stating it aimed to produce three to four hours a day of local news.[25]Tribune tapped Rich Goldner, news director at KTLA, to move south to San Diego and set up a newsroom at KSWB-TV.[48]

Upon the affiliation switch on August 1, 2008, KSWB-TV debuted a new weekday morning news program (initially airing from 5 to 9 a.m. and hosted byArthel Neville) and an hour-long 10 p.m. newscast, both produced inhigh definition.[49][50]A total of 50 staffers were added to KSWB to facilitate the news revival.[28]

In the years that followed, the station progressively added local newscasts. In 2009, a 6 p.m. news hour was introduced, followed by a 5 p.m. hour in 2011 and newscasts at 1 and 4 p.m. in 2014.[51]A 7 p.m. newscast was added in 2020 and extended to an hour the next year.[52]By 2022, KSWB was producing64+12hours of local news and sports programming a week, as well as a daily lifestyle show with paid segments,The Localist SD.[52]

Notable former on-air staff[edit]

Sports programming[edit]

Since 2022, KSWB airs 11Los Angeles Clippersregular season games a year syndicated from Nexstar sister stationKTLA.[55]

Technical information[edit]

A brown mountain in the late afternoon with many TV and radio towers on top
KSWB-TV transmits fromSan Miguel Mountain.

Subchannels[edit]

The station's signal ismultiplexed:

Subchannels of KSWB-TV[1]
Channel Res. Aspect Short name Programming
69.1 720p 16:9 KSWB Fox
69.2 480i 4:3 Antenna Antenna TV
69.3 16:9 CourtTV Court TV
69.4 ION Ion Television
51.1 720p 16:9 KUSI HD KUSI-TV(Independent)
51.2 480i Rewind Rewind TV(KUSI-DT2)
Broadcast on behalf of another station

On January 16, 2024, KUSI-TV converted toATSC 3.0(NextGen TV) broadcasting of the two Nexstar stations, with the main KUSI subchannel moving to the KSWB multiplex.[56][57]

Analog-to-digital conversion[edit]

KSWB shut down its analog signal, overUHFchannel 69, on February 17, 2009, the original target date on which full-power television stations in the United States were totransition from analog to digital broadcastsunder federal mandate (which was later pushed back five months to June 12, 2009).[58]The station's digital signal remained on its pre-transition UHF channel 19.[59]The station wasrepackedfrom channel 19 to 26 in 2019.[1]

See also[edit]

References[edit]

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External links[edit]