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KVGS

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Coordinates:35°56′46″N115°02′38″W/ 35.946°N 115.044°W/35.946; -115.044
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For the Meadview, Arizona, radio station that held the call sign KVGS from 2000 to 2022, seeKCYE.
KVGS
Broadcast areaLas Vegas, Nevada
Frequency102.7MHz(HD Radio)
Branding102-7 VGS
Programming
FormatHot AC
Subchannels
AffiliationsHD3:NOAA Weather Radio
Ownership
Owner
KCYE,KKLZ,KOAS,KXTE
History
First air date
1995(1995)(as KQOL at 105.5)
Former call signs
  • KQOL (1995–1998)
  • KQOL-FM (8/1998–9/1998)
  • KSTJ (1998–2007)
  • KFRH (2007–2009)
  • KCYE (2009–2022)
Former frequencies
105.5MHz(1995–2000)
Call signmeaning
"Vegas"
Technical information[1]
Licensing authority
FCC
Facility ID57281
ClassC
ERP99,000watts
HAAT603 meters (1,978 ft)
Links
Public license information
WebcastListen live
Website1027vgs.com

KVGS(102.7FM) - branded as102.7 VGS- is a commercialradio stationlicensed toBoulder City, Nevada,serving theLas Vegas Valleyregion. KVGS broadcasts ahot adult contemporaryformat. The station's studios are located inSpring Valleyin unincorporatedClark County,while its transmitter is onBlack MountaininHenderson.

KVGS broadcasts inHD Radio.[2]

History

[edit]

Early years (1995–2007)

[edit]

The station was originally located at the 105.5 frequency and featured ahot adult contemporaryformat under the temporary call letters KQOL before becoming KSTJ. In 2000, a frequency swap took place in which the new105.7 FMfrequency moved to the Las Vegas market, and KSTJ moved to the 102.7 frequency as a result. It had also debuted an1980s hitsformat as "Star 102.7". The format had moderate success, but in 2005, KSTJ began experiencing a ratings decline whenKMZQ-FMdebuted the "Jack FM"concept, with similar music being played, as well as having a bigger playlist, and the overall shrinking of the 1980s hits formats in general.

Adult contemporary (2007–2009)

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On September 14, 2007, at 3 p.m., the station flipped to adult contemporary and rebranded as "Fresh 102.7". The last song on "Star" was "Cum On Feel the Noize"byQuiet Riot,while the first song on "Fresh" was "Straight From The Heart"byBryan Adams.[3]The station's callsign was changed to KFRH to reflect the new format on October 5, 2007.

Top 40 (2009)

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On April 1, 2009, at 2 pm, KFRH dropped the adult contemporary format and beganstuntingwith a loop of voices asking "When?" followed by the occasional "Soon", along with several songs with the word "when" in the title. At 4:33 p.m. that day, the station flipped to aTop 40format branded as102.7 Now.The first song played on "Now" was "Right Now (Na Na Na)"byAkon.[4][5]

Country (2009–2022)

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On August 25, 2009, KCYE andKFRHswapped frequencies, with KCYE, acountry musicstation branded as "Coyote Country", moving to the higher-powered 102.7 frequency, and KFRH's Top 40 format moving to the lesser-powered 104.3 frequency. The swap was related to Beasley's sale of the 104.3 license, along withKBET,to Silver State Communications.[6]On April 13, 2015, Disney announced that theRadio Disneynetwork would become distributed through affiliations withHD Radiosubchannels. KCYE was the first HD Radio affiliate of the network, and launched the format on their HD2 sub-channel.[7]

After re-branding on November 30, 2015, as "102.7 Rodeo Radio" during theNational Finals Rodeo,on December 13, 2015, KCYE began stunting withChristmas music,branded as "102.7 Santa FM". However, the station returned to its country music format as "102.7 The Coyote".[8]

On June 1, 2017, it was announced that KCYE and sister AM stationKDWN(720) would be the Las Vegas radio affiliates forOakland Raidersfootball broadcasts, for preseason and the regular season. This was in light of thepending relocation by 2020 of the franchise from Oakland to Las Vegas.[9]In 2019, games moved toKYMT.

Hot adult contemporary (2022–present)

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On June 17, 2022, it was announced thatKCYEand KVGS would swap formats and call signs at 10 a.m. on June 24, with "Coyote Country" moving to 107.9 and KVGS' hot adult contemporary format becoming "102.7 VGS".[10](On 107.9, KVGS had reused KSTJ's former "Star" name.[11])

During theVegas Golden Knights' Stanley Cup run in 2023, KVGS temporarily rebranded as "102.7 VGK" as a nod to the team. At approximately 7:56p.m., when Game 5 of the2023 Stanley Cup Finalsended, KVGS temporarily suspended its hot AC format and went freeform for several hours as a celebration of the Golden Knights' Stanley Cup victory. KVGS' afternoon hosts came on during that time to take listeners' requests of songs, even if it was not part of their usual format.[12]

HD programming

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KVGS has three HD subchannels. The HD1 subchannel is the digitized standard signal of the main programming, From the activation of its HD2 subchannel until 2017, the HD2 subchannel served as the affiliate forRadio Disney,On June 1, 2017, KCYE's HD2 subchannel format was flipped to adult contemporary, branded as "Lite 101.5" (fed onto translator K268CS 101.5 FM Las Vegas).[13]On June 10, 2017, Radio Disney programming moved to a newly activated HD3 sub-channel, only for it to be replaced byNOAA Weather Radioin June 2018. On June 21, 2018, KCYE's HD2 subchannel adopted a simulcast of talk-formattedKDWN720 AM Las Vegas.[14]

References

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  1. ^"Facility Technical Data for KVGS".Licensing and Management System.Federal Communications Commission.
  2. ^"HD Radio station guide for Las Vegas, NV".Archived fromthe originalon October 2, 2015.RetrievedSeptember 12,2015.
  3. ^Fresh 102.7 Las Vegas
  4. ^“Fresh 102.7” KFRH Las Vegas Becomes CHR “102.7 Now”
  5. ^“Fresh 102.7” Las Vegas Becomes “102.7 Now”
  6. ^Venta, Lance (May 29, 2009)."Beasley Sells Two In Las Vegas".RadioInsight.RetrievedNovember 20,2019.
  7. ^"Radio Disney Launches on AM/FM Push on New HD Networks".Billboard.April 13, 2015.RetrievedApril 16,2015.
  8. ^Venta, Lance (December 14, 2015)."KCYE Las Vegas Becomes 102.7 Santa-FM".RadioInsight.RetrievedNovember 20,2019.
  9. ^"Raiders announce Las Vegas TV, radio partnerships".Las Vegas Review-Journal.June 1, 2017.RetrievedJune 26,2017.
  10. ^Venta, Lance (June 17, 2022)."Beasley To Launch 102.7 VGS & Move Coyote Country In Las Vegas With Multiple Talent Additions".RadioInsight.RetrievedJune 18,2022.
  11. ^Venta, Lance (January 12, 2015)."Las Vegas' Bob Meets A Star".RadioInsight.RetrievedJune 18,2022.
  12. ^https://web.archive.org/web/20230614014558/https://1027vgs.com/Archived from the original
  13. ^Venta, Lance (June 1, 2017)."Beasley Turns On The Lite In Las Vegas".RadioInsight.RetrievedNovember 20,2019.
  14. ^Venta, Lance (June 21, 2018)."101.5 Lite-FM Las Vegas Flips To KDWN Simulcast".RadioInsight.RetrievedNovember 20,2019.
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35°56′46″N115°02′38″W/ 35.946°N 115.044°W/35.946; -115.044

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