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KVVA-FM

Coordinates:33°19′57.3″N112°3′57″W/ 33.332583°N 112.06583°W/33.332583; -112.06583
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KVVA-FM
Broadcast areaPhoenix Metropolitan Area
Frequency107.1MHz(HD Radio)
BrandingLa Suavecita 107.1
Programming
FormatSpanish Adult Hits
SubchannelsHD2:KFUEsimulcast
(Bilingual Rhythmic)
Ownership
Owner
KBMB,KFUE,KLNZ
History
First air date
July 1, 1973;51 years ago(1973-07-01)
Former call signs
KSTM (1973–1987)
Technical information[1]
Licensing authority
FCC
Facility ID1331
ClassC2
ERP2,850watts
HAAT459 meters (1,506 ft)
Transmitter coordinates
33°19′57.3″N112°3′57″W/ 33.332583°N 112.06583°W/33.332583; -112.06583
Links
Public license information
Websiteradiolasuavecita.com/phoenix

KVVA-FM(107.1MHz,"La Suavecita 107.1" ) is acommercialradio stationlicensedtoSun Lakes, Arizona,serving thePhoenix metropolitan area.The station is owned byEntravision Communications,withstudiosnearSky Harbor Airport.

KVVA-FM has aneffective radiated power(ERP) of 2,850wattsas aClass C2station. Thetransmitteris located inSouth Mountain Park.[2]

History

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KSTM and KVVA-FM

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The stationsigned onthe air on July 1, 1973;51 years ago(July 1, 1973).[3]Itscall signwas KSTM. It was built by engineer Harold Harkins who also served as its first general manager and it had a variety format. Harkings sold KSTM to Beta Communications in 1980.[4]Under Beta, it broadcast analbum rockformat known as "The Storm".[5]

Two years after buying KSTM, Beta acquired KIFN 860 AM, Phoenix's heritage Spanish-language station, and relaunched it asKVVA.Five years later, Beta opted to jettison the rock format for Spanish-languageadult contemporaryas KVVA-FM 107.1. It was the first Spanish-language FM station in Phoenix since 99.9KNNNhad exited the format in 1984.[6]

Romántica, Estrella, Jose, Suavecita

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Beta went bankrupt in 1996, and the AM and FM stations were auctioned separately. KVVA-FM was sold to Z-Spanish Radio Network.[7]Four years later, Entravision acquired KVVA-FM and KMJK (nowKDVA) and combined the two into a simulcast for its "Radio Romántica"format. In 2005, the stations were changed to"Super Estrella,"as part of the Super Estrella Network programmed by Edgar Pineda fromLos Angeles.In September 2008, the simulcast switched to "Jose FM," a Spanish adult hits format. The current "La Suavecita" format was instituted in 2018.

In July 2020, after years of filings involving a nearby FM allotment toAguila,Entravision was approved to move KVVA-FM'scity of licensefrom Apache Junction to Sun Lakes, in order to relocate the transmitter from Apache Junction toSouth Mountainand become a market-wide signal. Its simulcast partner, 106.9 KDVA, moved to 106.7 MHz in late October of 2023. The transmitter move was completed in June 2024, which included the introduction of a simulcast of KFUE 106.7 on its HD2 subchannel.

References

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  1. ^"Facility Technical Data for KVVA-FM".Licensing and Management System.Federal Communications Commission.
  2. ^Radio-Locator.com/KVVA
  3. ^Broadcasting Yearbook 1975page C-8,Broadcasting & Cable.Retrieved July 2, 2023.
  4. ^FCC History Cards for KVVA-FM
  5. ^Wilkinson, Bud."FM rock station raises KDKB's ire".The Arizona Republic.p. B12.RetrievedSeptember 29,2020.
  6. ^Wilkinson, Bud (15 June 1987)."Rock outlet KSTM replaced with bilingual KVVA-FM".The Arizona Republic.p. B12.Retrieved4 May2019.
  7. ^Van Dyke, Charlie (August 10, 1996)."'Class' morning guys lose jobs as KNIX sends in a new team ".Arizona Republic.RetrievedJuly 16,2019.
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