Kvikk Lunsj
Kvikk Lunsj(transl. Quick Lunch) is the name of a chocolate bar by theNorwegianchocolate sweets manufacturing companyFreia,launched in 1937[1]and sold ever since, except for a period during and afterWWII.Between 1941 and 1949, its production was halted due to asugarshortage and the lack of quality flour.[1]The chocolate consists of four rectangularwaferscovered inmilk chocolate,with thinner layers of filler made from ground-up discarded wafers and bars mixed with chocolate that is put between wafers to break the chocolate into pieces more easily. The chocolate has been advertised as a "hiking chocolate", and it is often associated with skiing trips in Norwegian culture, especially duringEaster vacation,where chocolate is usually eaten to provide extra energy inpacked lunches.Kvikk Lunsj is owned and produced byMondelez Internationaland sold inNorway,Sweden,andDenmark.
In one year, the average Norwegian eats nine Kvikk Lunsj chocolates.[2]On average, four are consumed duringEaster.Fifty million bars are produced each year, of which between 400 and 500 tons are sold during Easter. A sizable proportion of sales come fromduty-free shopsinSwedenandDenmark.
For many, Kvikk Lunsj has become a symbol of Norwegian culture, and there were strong reactions when Freia replaced foil with airtight packaging in 2005, in line with Freia's other chocolates. Facebook groups were created to oppose the change in packaging, which had been mostly unchanged since 1938. In the 1960s, Freia began printing the well-knownFjellvettreglene(transl. The Mountain Code) on the back of the packaging.[3]
Variants
[edit]The chocolate is also sold in larger chocolate bars as Kvikk Lunsj XXL. Kvikk Lunsj has also been sold in blueberry and orange flavours. The chocolate has otherwise remained unchanged from the original. The first chocolates produced were covered indark chocolate,which performed poorly in the market. The product was almost entirely removed from the market until it was reintroduced with milk chocolate.[2]
Kit Kat
[edit]Kit Katis similar to Kvikk Lunsj. Kit Kat is a chocolate product sold internationally and was introduced in English markets byRowntree Limitedas "Rowntree's Chocolate Crisp" as early as 1935.[4]This company was bought byNestléin 1988. In 2006, Nestlé was granted a trademark on the "four-fingered wafer shape" by theEuropean Union Intellectual Property Office.[5]However, in July 2018, the trademark was determined inadmissible by theCourt of Justice of the European Union.[6]
See also
[edit]References
[edit]- ^ab"Freias sjokolader".Freia.Retrieved2016-11-11.
- ^abPia Cecilie Lund (2015-04-02)."Slik ble den" tursjokoladen "".Stavanger Aftenblad.Retrieved2018-07-26.
- ^"Freia og Den Norske Turistforening (DNT)".Freia. Archived fromthe originalon 2013-05-31.Retrieved2013-04-04.
- ^"The History of KitKat".Nestlé.Retrieved2018-07-26.
- ^Håkon Frisell Krattum (2018-07-25)."Kvikk Lunsj seirende ut av sjokoladestrid".E24.Retrieved2018-07-26.
- ^"EUIPO must reconsider whether the three-dimensional shape of a '4 Finger KitKat' can be retained as an EU trade mark"(PDF).Court of Justice of the European Union. 2018-07-25.Retrieved2018-07-26.
External links
[edit]- Kvikk Lunsj official webpage(in Norwegian)
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