Lakmé Cosmetics
 | |
| Company type | Private |
|---|---|
| Industry | Personal careandBeauty salon |
| Founded | 1952 |
| Founders | |
| Headquarters | |
Area served | |
Key people | Vipul Chaturvedi, CEO |
| Products | Cosmetics,beautyproducts, andSalonservices |
| Parent |
|
| Website | lakmeindia |
Lakméis an Indiancosmeticsbrand owned byHindustan Unilever.It was named after the FrenchoperaLakmé,which itself is the French word for the goddessLakshmiwho is renowned for her beauty. It was started in 1952 as a 100% subsidiary ofTata Oil Mills,when Simone Tata was concerned that Indian women were spending precious amounts on foreign beauty products and persuadedJRD Tatato manufacture them in India. Tata also took support from Indian Government.Simone Tatajoined the company as director and went on to become chairperson.[1]In 1998, Tatas sold their stake in Lakmé to Hindustan Unilever[2]for₹200 crore(US$48.46 million).[3]
Lakmé mainly sells coloured cosmetic products such aslipsticks,eyelinersandskincarecream. In December 2018, it launched its e-commerce platform.[4][5]As of 2021, Lakmé also runs 485beauty salonsunder Lakmé Lever.[6]The company is the title sponsor forLakmé Fashion Week(LFW), a bi-annualfashion weekwhich takes place in Mumbai.[7]
Lakmé hasShraddha Kapoor,Kajol Devgn,Kareena Kapoor,andAnanya Pandeyas brand ambassadors.[8][9][10]Inthe Brand Trust Report2012, Lakme was ranked 104th among India's most trusted brands, and the following year it was ranked 71st on the list. In 2014, Lakme was ranked 36th among India's most trusted brands according to the Brand Trust Report 2014.[11]In 2022, it has been ranked as the 27th most trusted brands in India according to the Brand Trust Report 2022.[12]
References
[edit]- ^"Simone Tata".The Sunday Indian.Retrieved15 July2015.
- ^"Strategic move: HUL transfers licence of Lakme, Ayush to arm".The Times of India.7 January 2009.Retrieved1 June2022.
- ^Amarnath & Ghosh; Nischinta Amarnath; Debashish Ghosh (2005).The voyage to excellence: the ascent of 21 women leaders of India IncHello.Pustak Mahal. p. 214.ISBN81-223-0904-6.
- ^Tandon, Suneera (3 July 2019)."HUL's Lakmé rides on innovations, new product launches to drive growth".mint.Retrieved1 June2022.
- ^Vijayraghavan, Kala; Malviya, Sagar."Fearing a fall in salon footfalls, Lakme Lever may cut headcount".The Economic Times.Retrieved1 June2022.
- ^Malviya, Sagar."Lakme Lever sales declined 19%, slipped into losses during FY20-21".The Economic Times.Retrieved1 June2022.
- ^"Fashion business poised for dramatic growth: FDCI".Times of India.2 August 2002.Retrieved1 April2012.
- ^"India's biggest cosmetic brand signs Ananya Panday as their brand endorser".Mid Day.
- ^"Top Cosmetic Brands in India".top10companiesinindia.co.in.Retrieved12 November2015.
- ^"Top 10 Cosmetic Brands in India".mapsofindia.com.Retrieved12 November2015.
- ^"India's Most Trusted Brands 2014".Trust Research Advisory. Archived fromthe originalon 2 May 2015.
- ^"Brand Trust Report 2022 - All India Listings".trustadvisory.info.Retrieved12 April2024.