Lesedi FM
 | This article has multiple issues.Please helpimprove itor discuss these issues on thetalk page.(Learn how and when to remove these messages)
|
 | |
| Broadcast area | Free State |
|---|---|
| Frequency | 87.7 - 106.6 FM[1] |
| Programming | |
| Format | Contemporary[1] |
| Ownership | |
| Owner | SABC |
| History | |
First air date | 1960 |
| Links | |
| Website | http://www.lesedifm.co.za |
Lesedi FMis a South African PBS[1]radio network owned theSouth African Broadcasting Corporation(SABC), Manini Nyokong and Kgagamatso Kwataile.[2]
Coverage areas and frequencies
[edit]The station was launched in 1960 and is currently available in seven provinces with a spill-over to the other two on 87.7 – 106.6 FM frequencies.
Lesedi FM broadcasts from Bloemfontein to the Sesotho-speaking and understanding communities. It is the biggestSesothoradio station in South Africa.
It is the 4th largest radio station in South Africa with an audience of 3.46 million with the highest audience share of 62% in theFree Stateand 10% inGauteng.
Target audience
[edit]Lesedi FM is an urban/metro radio station with the highest SEM 5-8, with a primary target audience of 25-49 with 52%, secondary 15-24 with 20% and loyal 50+ at 28%. Female 54% vs. Male 46%[1]
Listenership figures
[edit] | This section needs to beupdated.(August 2019) |
| 7 Day | Ave. Mon-Fri | |
|---|---|---|
| May 2013 | 3 783 000 | 2 339 000 |
| Feb 2013 | 3 629 000 | 2 159 000 |
| Dec 2012 | 3 581 000 | 2 141 000 |
| Oct 2012 | 3 593 000 | 2 145 000 |
| Aug 2012 | 3 597 000 | 2 128 000 |
| Jun 2012 | 3 584 000 | 2 112 000 |
References
[edit]- ^abcdThe Annual Guide to Radio in South Africa (AdVantage 2012).Media 24. 2012. Archived fromthe originalon 2013-05-23.
- ^Lesedi FM Website
- ^SAARF RAMS (Presentations)
External links
[edit]
  | This article about a radio station in South Africa is astub.You can help Wikipedia byexpanding it. |