Lifestyle store
Alifestyle storeis a retail store selling a wide variety of product categories under a single brand. It is designed to associate a brand with one or another aspirationallifestyle.Lifestyle stores may includeclothing,housewares,furniture,stationery,gifts,and so on.[1][2]
Examples of lifestyles addressed by brands include "fashionable", "active", "healthy", "back-to-basics".[3]
The pioneer in this sector wasDesign Research,started in 1953. "It was the first attempt to do a lifestyle store, before anyone knew that word...." It carried an eclectic selection of products, fromfurnituretoclothing,fromtoystopots and pans,at a wide range of prices.[4]
Lifestyle stores include:
- Design Research(defunct)
- Habitat(known as "Conran's" in the U.S.)[5]
- Crate and Barrel[6]
- Workbench[6]
- Muji[2]
- Pottery Barn[6]
The concept is sometimes extended to retail stores that stock differentproduct linesfrom the samefashionbrand.[7]
Notes
[edit]- ^Lynne Mesher,Basics: Interior Design 01: Retail Design,2010, p. 18
- ^abKo Floor,Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace,2006,ISBN0-7494-4832-6p. 217
- ^Floor, p. 211
- ^Carole Nicksin, "The Legacy of Design Research: The impact of the long-defunct retailer is still being felt within the home furnishings industry",HFN The Weekly Newspaper for the Home Furnishing Network,November 8, 2004full text
- ^Industrial Design25:32, 1978
- ^abcAnita Pughet al.,A Pathway to Profit: Culture Impacts Performance The Story of a Struggling Company Achieving Profitability through Cultural Transformation,2013, p. 43
- ^Danica Lo, "New Michael Kors is Company's First Lifestyle Store in Europe",Racked,April 14, 2010,[1]