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Lil Rob

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Lil Rob
Lil Rob in 2018
Lil Rob in 2018
Background information
Birth nameRoberto L. Flores[1]
Born(1975-09-21)September 21, 1975(age 48)
San Diego, California,U.S.[2]
OriginSolana Beach,California,U.S.
Genres
Years active1992–present
LabelsBC Records (1992–1995)
Familia Records (1997–1999)
Low Profile Records (1999–2002)
Upstairs Records, Inc. (2002–present)

Roberto L. Flores(born September 21, 1975), also known asEse 1218,[2]and better known by hisstage nameLil Rob,[2]is an American rapper,producer,and actor.

Early life[edit]

Flores was born in San Diego,[3][4]and raised inLa Colonia de Eden Gardens,aMexican Americanneighborhood inSolana Beach, California.He loved 80s funk bands such as the Gap Band and the S.O.S. Band.

Career[edit]

In 1992, he began performing under the name Lil Rob & the Brown Crowd, and recorded a single titled "Oh, What a Night in the 619". Though it did not chart, it was later featured on his 1997 debut albumCrazy Life,with the title shortened to "Oh, What a Night". In 1994 at the age of 18, his chin was shattered when he was shot in the jaw.[5][6]He later denounced any gang affiliations.[6]The numbers twelve and eighteen, which aretattooedon his forearms, represent the numeric value of the letters L and R, the initials of his stage name.[6]

In 2002, Lil Rob left Low Profile Records after a financial dispute,[1]and signed to Upstairs Records. He found commercial success with the 2005 releaseTwelve Eighteen (Part I)in which the single "Summer Nights"received national airplay, a first in his career.[1][6]"Summer Nights" peaked at #36 on theBillboardHot 100and #13 on the Hot Rap Tracks chart. The follow-up single, "Bring Out the Freak in You",peaked at #85 on the Hot 100 Charts, and at #20 on the Hot Rap Tracks. The exposure led to small roles in the 2005Cuba Gooding, Jr.filmDirtyand the 2007Rob SchneidervehicleBig Stan,both of which were released straight to DVD in the U.S.

On June 29, 2007, Lil Rob made his very first appearance overseas inOkinawa, Japan.1218 (Part II)was released in 2008 and featured the single "Let Me Come Back" featuring Fingazz. In 2009,Love & Hate,was released, and in 2013, he released a new song called "Don't Want to Fall in Love". In 2014, his ninth album,R.I.P. (Recording In Progress),was released.

Lil Rob has collaborated with musicians such asE-40,[7]Ice Cube,[7]Kid Frost,Paul Wall,The Game,Pitbull,N.O.R.E,Bizzy Bone,Baby Bash,SPM,Fat Joe,Flo Rida,MC Magicand Cuco.[8]Lil Rob and Mr. Shadow were in a group calledThe Mayhem Click.

Discography[edit]

Main article:Lil Rob discography

See also[edit]

References[edit]

  1. ^abcStavans, Ilan (2014-07-29).Latin Music [2 volumes]: Musicians, Genres, and Themes.Bloomsbury Publishing USA. p. 327.ISBN978-0-313-34396-4.
  2. ^abc"Lil Rob".San Diego Reader.Retrieved2023-10-28.
  3. ^"So far, Lil Rob is keeping his day job".The Fresno Bee.2002-10-11.Retrieved2023-10-28– viaNewspapers.com.
  4. ^Clover, Sterling (September 8, 2005)."Lil' Rob".Miami New Times.Retrieved2023-10-28.
  5. ^"Lil' Rob Represents Brown Pride".LatinRapper.com.September 15, 2004.RetrievedApril 28,2010.
  6. ^abcd"Local Events".The Oklahoma City Sentinel.July 30, 2023. Archived fromthe originalon 2023-10-28.Retrieved2023-10-28.
  7. ^ab"The 50 Greatest Car Songs in Rap History".Complex.April 9, 2012.Retrieved2023-10-28.
  8. ^Cepeda, Eduardo (March 14, 2019)."Lil Rob, MC Magic and Cuco's Dreamy New Anthem" Search "Bridges Generations of Chicano Rap".Remezcla.Retrieved2023-10-28.

External links[edit]


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