Lucky Mobile
 | |
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Mobile virtual network operator |
| Founded | December 4, 2017 |
Areas served | Canada |
| Products | |
| Services | |
| Parent | Bell Canada |
| Website | www |
Lucky Mobileis a Canadian prepaidmobile virtual network operatorand a subsidiary ofBell Canada.Founded in December 2017, Lucky Mobile operates on theBell Mobilitynetwork alongside fellow subsidiaryVirgin Plus.[1]It targets the same market segment as discount mobile brandsChatr(owned byRogers Communications) andPublic Mobile(owned byTelus).[2]
History[edit]
After being announced on December 1, 2017, Lucky Mobile launched on December 4.[3]At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brandsChatrandPublic Mobileoperated by its competitorsRogers CommunicationsandTelus,respectively.[2]Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright.[4]In March 2018, the carrier's service area expanded to includeSaskatchewanandManitoba.[5]
Network[edit]
Lucky Mobile operates as amobile virtual network operatoroffering pre-paid calling, texting, and 3G and 4G throttled speed data running on Bell Mobility's 4G network withpre-paidplans in select Canadian markets.[4]In independent speed tests conducted in April 2018, although the Lucky Mobile network shows as 4G on users’ mobile phones, speed tests show maximum download speeds around 3 Mbps which would indicate that speeds on the Lucky Mobile network are indeed throttled.[6]
Customers with eSIM enabled smartphones and devices are able to purchase eSIM from Lucky mobile and connect to the network without a physical SIM card.[7]
Retail presence[edit]
Lucky Mobile SIM cards are sold inBell,Visions Electronics,Walmart,Circle K,Glentel (T-Booth Wireless, Wireless Wave),The Source,Staples,Giant TigerandDollaramalocations.[4]In addition, customers can also order cards by phone or on the company's website. At launch, the company does not operate any stand-alone locations.
References[edit]
- ^"Corporate Overview | BCE".Retrieved4 June2021.
- ^abJackson, Emily (December 4, 2017)."Bell's politically astute Lucky Mobile launch aims to grab market share from low-cost Rogers, Telus brands".Financial Post.RetrievedJanuary 21,2018.
- ^Ng, Gary (1 December 2017)."Bell to Launch 'Lucky Mobile' Prepaid Wireless Service on Dec. 4".iPhone in Canada.Retrieved3 December2017.
- ^abcBehar, Rose (1 December 2017)."Bell launching new prepaid wireless brand called Lucky Mobile".MobileSyrup.Retrieved1 December2017.
- ^Ylanen, Ayla (12 March 2018)."Lucky Mobile Expands to Saskatchewan and Manitoba".Compare Cellular.Retrieved29 March2018.
- ^"Lucky Mobile - Review on Coverage, LTE, Phones, Plans & More!".Tech Daily.2018-04-11.Retrieved2018-04-29.
- ^"eSIM?? You have one but just don't know it".1 June 2022.Retrieved8 August2022.
External links[edit]
