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Marvel Press

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Marvel Press
Marvel Logo
Parent companyDisney Publishing Worldwide
Statusactive
Founded1982
Headquarters locationNew York, NY
Key people
  • John Nee (publisher)[1]
  • Ruwan Jayatillek
  • (SVP)
Publication typesnovels, children's books
Fiction genresSuperhero
Official websitebooks.disney.com/book-author/marvel-press/

Marvel Pressis the prose novel imprint forMarvel Comicsjointly published withDisney Books.

Background[edit]

Marvel first licensed two prose novels toBantam Books,which publishedThe AvengersBattle the Earth WreckerbyOtto Binder(1967) andCaptain America: The Great Gold StealbyTed White(1968).Pocket Bookspick up the license in 1978, publishing nine books.[2]

History[edit]

Marvel Books[edit]

Marvel Books division was set up in 1982[3]to initially publishedcoloring booksand sticker sets, and was intended to also publish prose novels.[4]Harry Flynnwas hired asvice presidentof Marvel Books.[5]In 1986, Marvel agreed withFisher Priceto launch a Fisher Price line with 15 books in 1986 and 32 books in 1987.[3]

Beginning in 1994,Berkley Boulevardand the since-defunctByron Preiss Multimedia Companyjoined to publish Marvel prose novels until Preiss' legal troubles caused a temporary halt to the line in June 1999. Berkley completed the line in 2000 with a total of 45 novels and seven anthologies.The Preiss Companyalso teamed with Pocket Books from 1996 to 1997 for a young adult books line, including two choose-your-own-adventure books.[citation needed]In 2000 Preiss' BP Books/iBooks launched a new book line, distributed bySimon & Schuster,that ended in 2002.[2]

Marvel Press[edit]

In 2003, following publication of the proseyoung adult novelMary Jane,starringMary Jane Watsonfrom theSpider-Manmythos, Marvel Entertainment announced the formation of the publishingimprintMarvel Press, saying in apress releaseit planned to launch with three prose novels, aimed at various ages, in 2004, and publish at least 12 in 2005.[6]With few books issued under the imprint, Marvel andDisney Books Grouprelaunched the Marvel Press imprint in 2011 with the Marvel Origin Storybooks line.[7]

Near the end of 2012, Marvel launched a line of prose novels based on adapting popular storylines in a loosely shared universe.[8]Hyperion Booksannounced in February 2013 a partnership with Marvel to publish in June two prose novels, She-Hulk Diaries and Rogue Touch.[9]In March 2013, Marvel and GraphicAudio will release a 6 hours audio version of the "Civil War" prose novel with sound effects, cinematic music and narration.[10]

Marvel Entertainmentannounced a new pre-school franchise,Marvel Super Hero Adventures,in September 2017 consisting of a short-formanimated seriesalong with publishing and merchandise during "Marvel Mania" October.[11][12]In the publishing field, Marvel Press issued chapter books beginning in September. The first early reader chapter books wasDeck the Malls!teamed Spider-Man withSpider-Gwenwritten by MacKenzie Cadenhead and Sean Ryan and art by Derek Laufman. Three additional chapter books were planned continuing into 2018.[11]John Nee was appointed in January 2018 as publisher ofMarvel Comicsand Marvel Press.[1]

In addition to its Marvel Press division efforts,[13]Marvel Entertainmentin 2019 agreed to two prose publishing licensing agreements.[14]In September 2019,Scholasticsigned a young reader agreement with the first two books to be published in 2020.[13]The following month,Asmodeegames company agreed to a multi-year novel publishing deal for its new fiction imprint, Aconyte, to debut in the fall 2020 in three formats: trade paperback, ebook and audio and distributed by Simon & Schuster in North America.[14]

See also[edit]

References[edit]

  1. ^ab"Marvel Names New Publisher as Dan Buckley Assumes President Role Full-Time".The Hollywood Reporter.Retrieved2018-01-16.
  2. ^abDeCandido, Keith R.A."Marvel Comics in Prose: An Unofficial Guide".SFF.net. Archived fromthe originalon August 6, 2011.RetrievedOctober 4,2011.
  3. ^ab"Marvel Grows into $100 Hulk".Variety.17 September 1986. p. 92. Archived fromthe original(jpeg)on 20 July 2013.Retrieved18 October2011.
  4. ^Schmuckler, Eric (February 11–22, 1985)."Clash of the Comic Book Giants".New York City Business via JimShooter.com. p. 28.Retrieved28 September2011.
  5. ^Gilroy, Dan (1986-09-17)."Marvel Now a $100 Million Hulk: Marvel Divisions and Top Execs".Variety.p. 81. Archived fromthe original(jpeg)on 14 February 2012.Retrieved18 October2011.
  6. ^Weiland, Jonah (May 26, 2004)."Marvel Announces Creation of New Prose Imprint, Marvel Press".Comic Book Resources.Archived fromthe originalon 19 August 2014.Retrieved24 August2011.
  7. ^Alverson, Brigid (July 15, 2011)."SDCC '11 | Disney to unveil Marvel Press imprint at San Diego".Comic Book Resources.Archived fromthe originalon July 18, 2011.Retrieved28 September2011.
  8. ^Adler, Matt (October 15, 2012)."NYCC: Axel Alonso, Peter David & Others On Marvel's Prose Novels".Comic Book Resources.Retrieved21 February2013.
  9. ^Reid, Calvin (February 7, 2013)."Marvel, Hyperion Plan Women's Fiction Starring She-Hulk and Rogue".publishersweekly.com.Retrieved21 February2013.
  10. ^Wright, Eddie (July 30, 2012)."Marvel's 'Civil War' To Become A 'Movie In Your Mind'".geek-news.mtv.com.Archived fromthe originalon August 2, 2012.Retrieved21 February2013.
  11. ^abMcMillan, Graeme (September 7, 2017)."Marvel Launches Multiplatform 'Super Hero Adventures' Preschooler Program (Exclusive)".The Hollywood Reporter.Prometheus Global Media.RetrievedFebruary 17,2018.
  12. ^Whyte, Alexandra (September 8, 2017)."Marvel swings into preschool content".Kidscreen.Brunico Communications Ltd.RetrievedFebruary 17,2018.
  13. ^abMcMillan, Graeme (September 4, 2019)."Marvel Teams With Scholastic for 'Avengers,' 'Shuri' Projects".The Hollywood Reporter.RetrievedDecember 11,2019.
  14. ^abMcMillan, Graeme (October 11, 2019)."Marvel Teams With Gaming Company Asmodee on Book Projects".The Hollywood Reporter.RetrievedDecember 11,2019.
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