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Mauve

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Mauve (mallow)
About these coordinatesColor coordinates
Hex triplet#E0B0FF
sRGBB(r,g,b)(224, 176, 255)
HSV(h,s,v)(276°, 31%, 100%)
CIELChuv(L,C,h)(79, 61, 290°)
SourceMaerz and Paul[1]
ISCC–NBS descriptorBrilliant purple
B:Normalized to [0–255] (byte)
Mallowwildflower

Mauve(/ˈmv/,mohv;[2]/ˈmɔːv/,mawv) is a palepurplecolor[3][4]named after themallowflower (French:mauve). The first use of the wordmauveas a color was in 1796–98 according to theOxford English Dictionary,but its use seems to have been rare before 1859. Another name for the color ismallow,[5]with the first recorded use ofmallowas a color name inEnglishin 1611.[6]

Mauve contains moregrayand morebluethan a pale tint ofmagenta.Many pale wildflowers called "blue" are more accurately classified as mauve. Mauve is also sometimes described as paleviolet.

Mauveine, the first commercial aniline dye

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The synthetic dyemauvewas first so named in 1859. ChemistWilliam Henry Perkin,then eighteen, was attempting in 1856 to synthesizequinine,which was used to treatmalaria.[7]He noticed an unexpected residue, which turned out to be the firstanilinedye. Perkin originally named the dyeTyrian purpleafter the historical dye, but the product was renamedmauveafter it was marketed in 1859.[8][9]It is now usually calledPerkin's mauve,mauveine,oraniline purple.

Earlier references to a mauve dye in 1856–1858 referred to a color produced using the semi-synthetic dyemurexideor a mixture of natural dyes.[10]Perkin was so successful in marketing his discovery to the dye industry that his 2000 biography bySimon Garfieldis simply entitledMauve.[11]Between 1859 and 1861, mauve became a fashion must-have. The weekly journalAll the Year Rounddescribed women wearing the colour as "all flying countryward, like so many migrating birds of purple paradise".[12]Punchmagazinepublished cartoons poking fun at the huge popularity of the colour: “The Mauve Measles are spreading to so serious an extent that it is high time to consider by what means [they] may be checked.”[13][14]

But, because it faded easily, the success of mauve dye was short-lived, and by 1873 it was replaced by other synthetic dyes.[15]As the memory of the original dye soon receded, the contemporary understanding of mauve is as a lighter, less-saturated color than it was originally known.[16]

The 1890s are sometimes referred to in retrospect as the "Mauve Decade"because of the popularity of the subtle color among progressive artistic types, both in Europe and the US.[17]

Variations

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Rich mauve

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Mauve (Crayola)
About these coordinatesColor coordinates
Hex triplet#E285FF
sRGBB(r,g,b)(226, 133, 255)
HSV(h,s,v)(286°, 48%, 100%)
CIELChuv(L,C,h)(70, 91, 295°)
SourceCrayola
ISCC–NBS descriptorVivid purple
B:Normalized to [0–255] (byte)

The color displayed at right is the rich tone of mauve calledmauveby Crayola.

French mauve (deep mauve)

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Mauve (Pourpre.com)
About these coordinatesColor coordinates
Hex triplet#D473D4
sRGBB(r,g,b)(212, 115, 212)
HSV(h,s,v)(300°, 46%, 83%)
CIELChuv(L,C,h)(63, 76, 308°)
SourcePourpre.com
ISCC–NBS descriptorVivid purple
B:Normalized to [0–255] (byte)

The color displayed at right is the deep tone of mauve that is calledmauveby Pourpre.com,a color list widely popular inFrance.

Opera mauve

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Opera mauve
About these coordinatesColor coordinates
Hex triplet#B784A7
sRGBB(r,g,b)(183, 132, 167)
HSV(h,s,v)(319°, 28%, 72%)
CIELChuv(L,C,h)(61, 34, 324°)
SourceISCC-NBS
ISCC–NBS descriptorLight reddish purple
B:Normalized to [0–255] (byte)

The color displayed at right isopera mauve.

The first recorded use ofopera mauveas a color name inEnglishwas in 1927.[18]

Mauve taupe

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Mauve taupe
About these coordinatesColor coordinates
Hex triplet#915F6D
sRGBB(r,g,b)(145, 95, 109)
HSV(h,s,v)(343°, 34%, 57%)
CIELChuv(L,C,h)(46, 31, 354°)
SourceISCC-NBS
ISCC–NBS descriptorGrayish purplish red
B:Normalized to [0–255] (byte)

The color displayed at right ismauve taupe.

The first recorded use ofmauve taupeas a color name in English was in 1925.[19]

Old mauve

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Old mauve
About these coordinatesColor coordinates
Hex triplet#673147
sRGBB(r,g,b)(103, 49, 71)
HSV(h,s,v)(336°, 52%, 40%)
CIELChuv(L,C,h)(28, 32, 348°)
SourceISCC-NBS
ISCC–NBS descriptorDark purplish red
B:Normalized to [0–255] (byte)

The color displayed at right isold mauve.

The first recorded use ofold mauveas a color name in English was in 1925.[20]

Thenormalized color coordinatesfor old mauve are identical towine dregs,which was first recorded as a color name in English in 1924.[21]

See also

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References

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  1. ^The color displayed in the color box above matches the color calledmauvein the 1930 book by Maerz and PaulA Dictionary of ColorNew York: 1930 McGraw-Hill; the color "mallow" is displayed on page 125, Plate 51, Color Sample I3 Note: It is stated inA Dictionary of Colorthatmallowandmauveare two different names used in English to refer to exactly the same color—the namemallowcame into use in 1611 andmauvecame into use as its synonym in 1856—see under the entry for each name on page 198 in the Index. See also discussion of the color Mallow (Mauve) on page 166.
  2. ^Brians, Paul."Mauve".Common Errors in English.Washington State University. Archived fromthe originalon 2008-02-25.Retrieved2008-02-26.
  3. ^Oxford English Dictionaries on-line
  4. ^Webster's New World Dictionary of the American Language,College Edition (1964): "any of several shades of delicate purple."
  5. ^Maerz and PaulA Dictionary of ColorNew York: 1930, McGraw-Hill, Page 198
  6. ^Maerz and PaulA Dictionary of ColorNew York: 1930 McGraw-Hill Page 198; Color Sample of Mallow: page 125 Plate 51 Color Sample I3
  7. ^Jubilee of the discovery of mauve and of the foundation of the coal-tar colour industry by Sir W. H. Perkin(1906) - digital facsimile from theLinda Hall Library
  8. ^Travis, Anthony S. (1993).The Rainbow Makers: The Origins of the Synthetic Dyestuffs Industry in Western Europe.Bethlehem: Lehigh Univ. Press. p. 53.ISBN978-0934223188.
  9. ^St. Clair, Kassia (2016).The Secret Lives of Colour.London: John Murray. pp. 169–171.ISBN9781473630819.OCLC936144129.
  10. ^Travis, Anthony S. (1993).The Rainbow Makers: The Origins of the Synthetic Dyestuffs Industry in Western Europe.Bethlehem: Lehigh Univ. Press. pp. 45–6.ISBN978-0934223188.
  11. ^Garfield, S. (2000).Mauve: How One Man Invented a Colour That Changed the World.Faber and Faber, London, UK.ISBN978-0-571-20197-6.
  12. ^Garfield, Simon (2000-09-21)."Simon Garfield on mauve".The Guardian.ISSN0261-3077.Retrieved2020-05-27.
  13. ^Blakemore, Erin."How Malaria Gave Us Mauve".Smithsonian Magazine.Retrieved2020-05-27.
  14. ^Jackson, Shelley."Colors / Mauve | Shelley Jackson".cabinetmagazine.org.Retrieved2020-05-27.
  15. ^Travis, Anthony S. (1993).The Rainbow Makers: The Origins of the Synthetic Dyestuffs Industry in Western Europe.Bethlehem, PA: Lehigh Univ. Press. p. 61.ISBN978-0934223188.
  16. ^History of Dyes from 2600 BC to 20th Century - natural dyes, synthetic,by Susan C. Druding, 1982
  17. ^Thomas Beer (1926).The Mauve Decade: American Life At The End Of The Nineteenth Century.A. A. Knopf. Archived fromthe originalon 2016-03-03.Retrieved5 February2012.
  18. ^Maerz and PaulA Dictionary of ColorNew York: 1930 McGraw-Hill Page 200; Color Sample page 107 Plate 42 Color Sample H5--Opera Mauve
  19. ^Maerz and PaulA Dictionary of ColorNew York: 1930 McGraw-Hill Page 203; Color Sample of Mauve Taupe Page 37 Plate 7 Color Sample C8--Mauve Taupe
  20. ^Maerz and PaulA Dictionary of ColorNew York:1930 McGraw-Hill Page 200; Color Sample of Old Mauve: Page 109 Plate 46 Color Sample I5
  21. ^Maerz and PaulA Dictionary of ColorNew York:1930 McGraw-Hill Page 207; Color Sample of Wine Dregs Page 37 Plate 7 Color Sample L7
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  • Media related toMauveat Wikimedia Commons