Maynards
 | This articleneeds additional citations forverification.(October 2019) |
Maynardswas a Britishconfectionerymanufacturer best known for manufacturingwine gums.It was acquired byCadburyin the 1990s, which in turn was acquired byMondelez International(originallyKraft Foods) in 2010. In 2016, the brand was joined withBassett'sto createMaynards Bassetts.
History
[edit]The grandfather of engineerKenneth Maynard Wood(co-founder of kitchen appliance companyKenwood Ltd)[1]Charles Riley Maynard and his brother Tom, started manufacturing sweets in their kitchen in 1880. Next door, Charles's wife, Sarah Ann, ran a sweet shop selling their products to theStamford Hillarea ofHackney,London.
In 1896 the brothers formed the Maynards sweet company. Ten years later, in 1906, the company set-up a new factory on Vale Road,Harringay.The new factory site, below an embankment of theNew River,had cleanHertfordshirespring water to be used in production, whilst proximity of theLee Navigationand numerous railways meant easy, cheap shipping of coal, sugar, andgelatin.
Around the turn of the century, Charles Gordon, heir to the confectionery firm, suggested to his father that the company should diversify into making "wine gums". Nevertheless, Charles Riley, a strictlyteetotalMethodist,gradually came round to the idea when his son persuaded him that the new sweets would not contain alcohol. MaynardsWine Gumswere introduced in 1909.
The works grew to become a four-figure[clarification needed]employer for the Harringay area. As Maynards grew, it expanded its manufacturing operations to other locations, such as a toffee factory in theOuseburnarea ofNewcastle upon Tyne.
The 140 portfolio of sweet shops set-up as the company expanded were sold in 1985.[2]and the company was acquired byCadburyin 1988. The brand merged in 1990 with the Tottenham liquorice millBassett's,andTreboras well as sweet manufacture of the three brands moved toSheffieldin 1991. By 2002 worldwide sales of Maynards Wine Gums were forty million pounds sterling per year.
Products
[edit]Some items are licensed byUnileverand/orNestle,such as Sour Patch Kids bar, in selected countries
- MaynardsWine Gums
- Maynards Wine Pastilles
- Maynards Wine Sours
- MaynardsSports Mixture
- Maynards Midget Gems
- Maynards Wine Gums Light
- MaynardsSwedish Berries
- Maynards Fuzzy Peaches
- MaynardsSwedish Fish
- Maynards Sour Cherry Blasters
- Maynards Sour Watermelons
- Maynards Sour Patch Kids
- Maynards Ultra Sour Patch Kids
- Maynards Sour Patch Kids Soda Popz (UK only)
- Maynards Sour Chillers
- Maynards Juicy Squirts Berry
- Maynards Blush Berries
- Maynards Blackberry Bushels
- Maynards Orange Twists
- Maynards Sour Grapes
- Maynards Granny Smith
- Maynards Gummy Bears
- Maynards Fruit Mania
See also
[edit]External links
[edit]Sources
[edit]- Maynards Wine Gums.Random House. May 2001.ISBN978-0-09-982444-2.
- Former Cadbury UK Maynards information page(archived)
References
[edit]- ^"Centenary is marked of Kenwood founder who 'helped put Havant on the manufacturing map'".The News (Portsmouth).5 October 2016.Retrieved30 October2020.
- ^"Company analysis: Maynards".Investors Chronicle.Vol. 71. 1985. p. 44.
| Brands |  | |
|---|---|---|
| Related | ||
