McCafé
 | This article or sectionappears to contradict itselfon the circumstances surrounding the opening of the first McCafe store.(September 2019) |
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Restaurants |
| Founded | Melbourne,Victoria,Australia in 1993 |
| Headquarters | , United States |
Area served | Worldwide |
Key people | James A. Skinner (Chairman&CEO); Ann Brown |
| Products | Coffeeand Foods |
| Parent | McDonald's |
| Website | McDonald's McCafé |
McCaféis acoffee-house-style food and beverage chain, owned byMcDonald's.Conceptualised and launched inMelbourne,Australia in 1993 by McDonald's Licensee Ann Brown,[1]and introduced to the public with help from McDonald's CEOCharlie Belland then-Chairman and future CEOJames Skinner,the chain reflects a consumer trend towardsespresso coffees.[2]
Reports indicated that McCafé outlets generated 15% more revenue than a regularMcDonald'sand, by 2003, were the largest coffee shop brand in Australia and New Zealand.[3]After McDonald's Australia experimented with automaticespresso-prontomachines in the last decade and it failed to catch-on, all Australian stores were subsequently renovated and converted to McCafe outlets.
International expansion
The McCafé concept was designed to help create atmosphere and foot-traffic at the entrance to the McDonalds stores at Swanston Street, Melbourne (a very large store with the front counter a considerable distance from the shop's entrance). The idea was developed between Charlie Bell and the local Regional Corporate team (David Bayes, Mike Tregurtha and Jim Vasiliadis). The first McCafe opened as a Corporate store in Melbourne, and not by a licensee as indicated above (Ann Brown was Brisbane based). The first one in the United States opened inChicago,Illinois,in May 2001 when there were about 300 worldwide.[4]In 2004 McCafé opened inCosta Ricaand in France, and the next year, the concept was launched in Italy. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops.[5]Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.[6]
In June 2006, the first McCafé inBulgariaopened at theMall of Sofia.
McCafé arrived InParaguayin 2007.
In August 2008, McDonald's expanded their McCafé concept toSouth Africa,where the McDonald's franchise is already a household name and one of the largest fast-food chains in the country.[7] At the end of 2009 McCafé drinks were available at McDonald's restaurants in the United States. McCafé opened inEl Salvadoron July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.
McCafé opened inMadrid,Spain on June 28, 2008, located in McDonald's Montera restaurants.
In 2011, McDonald's started expansion of McCafé inUkraine.There are 6 McCafés inKiev,1 in Lviv, 1 in Odesa, 1 in Dnipropetrovsk and 1 in Kharkiv as of January, 2014.
In July 2010, the McCafé added real fruit smoothies to their drink list. In November 2010 they added mocha and hot chocolate to their drink list. In July 2011 they added Frozen Strawberry Lemonade and the Mango Pineapple Smoothie to the U.S. menu.
On November 7, 2011,McDonald's Canadalaunched McCafé across the nation after being available only in select stores prior to this announcement.[8]With the introduction of McCafé in Canada, participatingMcDonald'sstores have added mocha, cappuccino, espresso, americano, latte, iced latte, iced mocha and hot chocolate to their menus.[9]With McCafé, McDonald's is now in direct competition withCoffee Time,Country Style,Second Cup,Starbucks,Tim Hortons,andTimothy'sin the Canadian coffee market.
On June 16, 2012, McDonald's launched the first McCafé Malaysia in Kota Damansara, with a few others subsequently opening in the Bandar Utama, Subang Jaya, Titiwangsa, and Taman Connaught outlets - all currently located in Klang Valley as well as in Greenlane, Birch House, IJM Promenade andPenang International Airport- all in Penang.
InTurkey,McCafé operates under the name "McD Café". The first coffee shop opened in July 2012 atSabiha Gökçen Airport.As of April 2016, there are 8 Mcd Cafés on the Asian side ofIstanbul,6 on the European side, 3 inAntalya,2 each inAdanaandKocaeli,and one each inAfyonkarahisar,Aksaray,AnkaraandKırşehir.
In December 2012,McDonald'sannounced that it would be bringing the McCafé brand and line of products to all of the McDonald's restaurants in the United Kingdom. This would include the addition of iced frappés, iced fruit smoothies and a rebranding of the standard McDonald's coffee to "McCafé."
On October 14, 2013, McDonald's launched the first McCafé India in the South Mumbai area in Mumbai, Maharashtra.
McDonald's introduced a coffee line called "McCafé" nationwide in the United States.[10] In August 2014, the company announced it was going to start to selling its coffee for home brewing insupermarketsacross the United States.[11]Manufactured and distributed in partnership withKraft Foods,the coffee is currently available in prepackaged bags andK-Cups.[12]
In December 2015,McDonald's Canadaopened its first standalone McCafe store inToronto Union Station's newly built York concourse area.[13]
On March 20, 2018, the first McCafé in Minsk, Belarus was opened. Another McCafé opened its doors in Minsk on June 24, 2018, and one more was planned to open by the end of 2018.
In 2019, McCafé opened in different cities of Pakistan.
See also
References
- ^"McDonald's Opens First McCafe in U.S."Entrepreneur.com. 2001-05-14.Retrieved2008-04-23.
- ^Danielle Veldre (2002-07-01)."McDonald's Brews Strong Push into Cafe Market".B&T.Archived fromthe originalon August 11, 2005.Retrieved2008-04-23.
- ^Bruce Horovitz (2003-05-20)."It's Back to Basics for McDonald's".USA Today.Retrieved2008-04-23.
- ^Chris Rugaber (2001-04-30)."McDonald's Opens McCafe".The Motley Fool.Archived fromthe originalon 2008-05-12.Retrieved2008-04-23.
- ^Kanako Takahara (2007-08-30)."McCafe Aims for Slice of Coffee Shop Pie".Japan Times.Retrieved2008-04-23.
- ^"McDonald's Q1 2008 Earnings Call Transcript".Seeking Alpha. 2008-04-22.Retrieved2008-04-23.
- ^"McDonald's".
- ^"McDonald's® Canada accelerates beverage growth strategy with national launch of McCafé® brand".
- ^"McCafé® Canada Product Page".
- ^"McDonald's brews up anti-coffee snob ad blitz".Reuters.2008-09-19. Archived fromthe originalon 2008-09-20.
- ^"We're Lovin' McCafe: McDonald's to Sell Coffee in Supermarkets".nbcnews.com.
- ^"McCafé at Home:: McDonalds.com".www.mcdonalds.com.
- ^"McDonalds opens Canada's first standalone McCafe at Toronto's Union Station | Metro News".metronews.ca.Archived fromthe originalon 2018-01-31.Retrieved2015-12-11.
External links
